Safety and Stability
Cars
Many manufactures have created different safety measures to prevent accidents and protect the occupants
Furniture
Many types of desks and chairs are designed to move and change positions to be more comfortable for the user.
Cost
Manufactures want to save money but need to use the right materials. Ex: Wood vs Metal
Location
Many manufactures will try and support Canadian companies by developing their product in Canada.
Warranty
A warranty is a guarantee that the product will perform in the advertised quality for that period of time.
Availability
Manufactures then need to decide who their target Audience is.
Then what is the best way to sell their product. Is it sold at a store? Online? Privately?