Intro to Philippine Pop Culture

Definition of pop culture

• Generally recognized as vernacular of people's culture that predominates in a society at a point in time

• Involves the aspect of social life most actively involved in by the public

• Influences and mirrors people's everyday engagement in life

• Determined by the interactions between people in their activities

Elements of culture

• Symbol: something that evokes various reactions and emotions

• Language: a key symbol of any culture

• Norms: standards and expectations for behaving

  • Formal norms (mores and laws): standards of behavior considered the most important

  • Informal norms (folkways and customs): standards of behavior that are less important but still influence behavior

• Rituals: established procedures and ceremonies that mark transitions in life

Examples of Pop Culture

• Music

• Print

• Cyber culture

• Sports

• Entertainment

• Leisure

• Advertising

• Television

Formation of Popular Culture

• Urbanization: diverse people coming together and forming a collective identity through common forms of expression

• Industrialization: mass production, developments in transportation and technology, increased literacy, efficient forms of commercial printing

• Influence of mass media: films, broadcast radio, television

• Continual growth in technology shaping pop culture today