Internal communication

Golden rules of IC

• It’s about results and outcomes, not activity

• It’s about the business

• We don’t drive with our eyes shut

• People have two ears and one mouth

• Come with data, leave with respect

• Line managers matter

• There is no silver bullet

• What we do matters

Internal communication - the planned use of communication actions to systematically influence the knowledge, attitudes and behaviours of current employees

• Retain good people

• Support major change

• Help people work harder and better

• Help people say the right things

Channels

Audiences

Understand your Internal Audience:

• basic characteristics to understand internal audiences

• typical segmentations

• particular examples given

Audiences

The defining role of the professional communicator is to build a bridge of understanding between an audience and the people who wish to communicate with it.

An internal communicator has to understand how employees think