Accounting Principles: Gross Profit and Profit Margins
Accounting for Merchandising Operations
Reference material from Accounting Principles Tenth Canadian Edition by Weygandt, Kimmel, Mitchell, Warren, and Novak.
Focuses on Learning Objective 6: Calculating the gross profit margin and profit margin.
Profitability Ratios
Profitability ratios measure profit or operating success for a specific time period.
Gross Profit Margin
Defined as gross profit expressed as a percentage.
Measures the effectiveness of a company’s purchasing and pricing policies.
Profit Margin
The percentage of sales that results in profit.
Measures the ability of a company to cover all expenses and provide a return to owners.
Calculated using the formula: