12.. Portfolios at IU - Comprehensive Study Notes
Portfolios at IU
Definition: A portfolio is a curated collection of your work used across fields, not limited to design. In this material, focus is on the Bachelor in Communication Design program to illustrate how portfolios are evaluated in a way applicable to other areas (IU, 2020).
Purpose of portfolios:
Showcase skills to market yourself
Track learning and long-term growth (Baumgartner, 2012)
Main portfolio types:
Presentation Portfolio: for job applications or attracting clients; online versions are easier to share, update, and show personality
Reflection Portfolio: shows learning process and how skills improve over time
Development Portfolio: tracks growth and career development over a longer period
Portfolio content approach:
Students document learning by including different assignments
Online portfolios allow sharing projects from first ideas to the finished product
Types of Portfolios (Expanded)
Presentation Portfolio emphasizes external presentation and persona in professional contexts
Reflection Portfolio emphasizes growth over time and learning trajectory
Development Portfolio emphasizes long-term career development and progression of skill sets
All portfolio types can document progress with various assignments; this supports evidence of ability and development over time
Portfolio Structure and Workflow (Overview)
Stage (conceptual framework): stage saves time and allows more focus on creative work
Intermediate Result: can be automatically shared on social and professional networks
Performance to be Submitted: no coding skills needed if using a good, intuitive tool
Conception Phase (Phase 1):
Portfolio Part 1: Concept presentation in text form (approx. page); sketch / moodboard / draft, etc.
Feedback: –
Development / Reflection Phase (Phase 2):
Portfolio Part 2: Explanation of implementation in text form (approx. page); first digital draft / milestone / intermediate step
Feedback: –
Finalization Phase (Phase 3):
Portfolio Part 3: Two-page abstract (making-of), final product (action), digital signature
Easily forwarded to employers or clients; shows personality with minimal effort, helping you stand out
Evaluation Process at IU: explain concept, design process, and tools used (IU, 2020); finished product with lecturer guidance, similar to how a model’s photo portfolio showcases their work (Baumgartner, 2012)
Online Portfolios: Advantages and Stepwise Process
Creating a portfolio follows a step-by-step process:
Conception Phase: Sketch ideas on paper; submit these with a short written concept (max page)
Development/Reflection Phase: Define design parameters (color, font, shape) and create the first digital version; develop intermediate steps while reflecting and receiving tutor feedback
Finalization Phase: Complete the final product and submit with a two-page abstract explaining the design process, the original concept, the parameters used, and the software involved; final version shows the completed logo and selected typography (IU, 2020; Bilz & Schneider, 2017)
Formal Guidelines and Submission (Simple Explanation)
Submissions: All portfolio assignments must be submitted online via the PebblePad portal; cannot submit by email or any other method
Details: A separate manual on myCampus (IU, 2020) provides detailed instructions
Legal/Ownership: Students must agree to an affidavit confirming work is their own
Online links: Formal guidelines include linking to a OneDrive Business folder (including all files)
Optional: The guide may include links to feedback and grading within the portal
Development Process: Concrete Example (URBAN DYNAMIC SYSTEMS)
Conception Phase (Phase 1 for URBAN DYNAMIC SYSTEMS):
First step is research: look online for inspiration and study the company’s history, colors, shapes, and societal influences (IU, 2020)
After research, students create initial sketches or scribbles
General submission workflow:
All portfolio assignments must be submitted online via PebblePad; cannot be emailed
A separate manual on myCampus provides detailed instructions (IU, 2020)
Students must agree to an affidavit confirming ownership (IU, 2020)
Abstract Guidelines and Task Overview
Abstract guidelines: The abstract must follow formal rules provided by IU (IU, 2020)
Task overview: Each course proposes one or more portfolio topics; students are expected to complete a theory-based, structured, and practical project, ideally connected to their future profession
Specific details: Provided in the course; questions can be discussed with the tutor
Supervision, Responsibility, and Assessment
Supervision: Tutors provide guidance
Responsibility: Students are responsible for developing their portfolio independently
Assessment: Completing all parts of the portfolio is part of the overall assessment
Where to find more rules: Exam Guide on myCampus and the specific course guidelines (IU, 2020)
Additional context and practical implications
Portfolios as a bridge to employment: online forms enable easy forwarding to employers or clients
Iterative process: from sketches to multiple digital drafts to a finalized product, with tutor feedback guiding refinements (shape, color, font, layout)
Purpose alignment: portfolio work should connect to future professional practice and demonstrate capability across the Conception, Development/Reflection, and Finalization phases
Ethical considerations: formal affidavit ensures originality and responsibility for authorship
Summary of the Portfolio Process (one-page recap)
Conception Phase: research, initial sketches, short concept write-up (approx. page)
Development/Reflection Phase: first digital draft, design parameter definition, intermediate steps, tutor feedback
Finalization Phase: final product, two-page making-of abstract, digital signature
Submission: online via PebblePad with a -page abstract and final product; OneDrive link kept for file consolidation
Evaluation: concept + process + tools + final artifact; guided by lecturers; aligns with industry practices (e.g., model portfolios) and existing literature (Baumgartner 2012; Bilz & Schneider 2017)
Legal/ethical: affidavit confirming original work; associated guidelines on myCampus and course syllabus (IU 2020)
If you’d like, I can consolidate these notes into one integrated guide that covers Conception, Development, and Finalization as a single cohesive workflow with cross-references to IU 2020 sources and the Bilz & Schneider reference. Would you like me to do that?