Health Behavior Theories - Lecture Notes

Health Behavior Theories

Individual Level Applications

  • Health behavior theories focus on individual-level applications to change behavior.

  • These theories assume individuals have volition and free will over their actions.

  • The socioecological model suggests individual control is influenced by larger social forces.

  • Individual theories see actions and lifestyles as results of individual decisions.

  • Individual theories posit that behaviors like alcohol consumption are determined on an individual level.

Levels of Study

  • Theories explain different levels of study: macro, community, or individual.

  • Some interventions focus on all three tiers.

  • Most public health theories deal with the individual.

Evolution of Explanatory Theories

  • Early explanations for health outcomes were religious-based due to lack of scientific knowledge.

  • With the advent of medical science, theories focused more on individual behavior.

  • The focus shifted from supernatural explanations to individual-based explanations due to medical and scientific advancements.

  • In the 1950s and 1960s, research considered policies and national trends, incorporating the ecological model.

  • Cholera was initially attributed to evil spirits until microscopes revealed the bacteria in contaminated water.

  • Connecting health outcomes with individual or systematic effects is increasingly possible.

Importance of Health Behavior Theories

  • Altering individual behavior is more efficient than fixing macro-level issues.

  • Awareness programs to reduce processed food consumption are more feasible than changing the food industry.

  • It's more practical to encourage physical activity and medication adherence than to alter financial situations.

Downstream and Upstream Associations

  • The socioecological model is a broad theory explaining policy and macro-level impacts on individual behavior.

  • The health belief model is a foundational theory focused on individual behavior.

  • It emphasizes self-determination and getting individuals to change their behavior.

The Health Belief Model

  • Addresses why individuals act in beneficial or detrimental ways to their health.

  • Aims to develop theory-based interventions that promote beneficial behaviors or reduce detrimental ones.

  • Tackles the question of whether humans are Pavlovian (reacting to stimuli) or make rational choices.

Pavlovian Response vs. Rational Choice

  • The Pavlovian theory suggests humans react to environmental stimuli with patterned associations.

  • Example: a dog associates a bell with feeding time and reacts even without food.

  • The health belief model incorporates rational choice, focusing on an individual's ability to make choices instead of merely reacting to stimuli.

  • For example, an individual with an alcohol problem can choose not to drink despite environmental triggers like passing a liquor store.

  • The individual has power over choices for many lifestyle and health issues.

Illustration of the Health Belief Model

  • The model starts with modifying factors germane to the individual.

Modifying Factors
  • Ascribed factors: Born with and unchangeable (age, race).

  • Achieved factors: Acquired (education, health knowledge, income, wealth).

  • These factors impact health beliefs.

Health Beliefs
  • Susceptibility to disease.

  • Severity of disease.

  • Benefits of preventive action.

  • Barriers to preventive action.

  • Perceived self-efficacy.

  • The model strongly emphasizes self-efficacy.

Decision-Making Calculus
  • Modifying factors control our decision-making and perception development.

  • Example: A young, unmarried male may engage in risky behaviors due to a low perceived susceptibility to bad outcomes.

Impact of Modifying Factors on Individual Beliefs

  • Young people often have a sense of invincibility, affecting their perceptions of disease and health risks.

  • Modifying factors influence individual beliefs which, in turn, affect behavior.

  • Demographic and socio-psychological variables play a crucial role.

  • Low health knowledge, low income, risk-taking personality, and peer pressure can lead to unhealthy behaviors.

Core Components of the Health Belief Model

  • Modifying factors impact perceptions and beliefs about health.

  • Individual beliefs are a function of background demographic variables, especially age.

Lecture Observation Topic

  • Consider which modifying factors have the most powerful impact on individual behavior.

  • Age and gender may have the most significant impact.

  • Younger people tend to have a higher sense of invincibility.

  • Data from auto insurance companies show higher rates for young males due to increased risk-taking behavior.

Application of the Health Belief Model: Cell Phone Usage While Driving

  • Using the model to develop research plans and interventions for distracted driving.

  • Texting and driving is a public health concern due to crashes caused by distracted driving.

Modifying Factors and Their Influence
  • Age: Younger people are more likely to engage with their phones while driving.

  • Gender: May play a role.

  • Race/Ethnicity: Unclear if these play a significant role.

  • Marital Status/Parental Status: Those with children may be less likely to take risks while driving.

  • Education: Knowledge of crash data can impact perceived self-efficacy.

  • Peer Pressure/Personality: Influence behavior.

Influence of Beliefs
  • Beliefs about threat and how to counter it.

  • Beliefs about barriers and benefits.

  • Lack of barriers to not texting while driving; benefits outweigh responding to messages immediately.

Juxtaposition of Behaviors: Cell Phone Usage vs. Heroin Cessation

  • Heroin cessation is more difficult due to the drug's addictive nature and physiological component.

  • Cell phone usage has a psychological component, but is less severe than drug addiction.

Heroin Cessation and the Health Belief Model
  • Modifying factors play a more significant role.

  • All demographic factors are influential.

  • Income and wealth are crucial; resources can enable access to necessary help.

  • Limited resources may lower self-efficacy and the belief in the ability to change behavior.

  • Lack of resources (financial, education) impacts actions.

  • Barriers to heroin cessation are more significant and often physiological.

  • Peer pressure can either strengthen or weaken barriers.

Summary of the Health Belief Model

  • Individual behavior is a product of individual beliefs.

  • The strength or weakness of those beliefs is impacted by background factors (ascribed or achieved).