Understanding Media and Strategic Communication
- Definition of Media: Media is considered a tool rather than a driving force or entity that controls society.
- The phrase "we are not social media fools" emphasizes the pragmatic view that media should be used intelligently and not blindly followed.
- Core Idea: Understanding that media is a vehicle for communication reinforces the importance of being conscious users of it.
Strategic Communication
- Concept of Strategic Communication: This involves using media effectively as a means to convey messages that serve a specific purpose or strategic goal.
- It is important that communication is well-planned and thought out rather than spontaneous or haphazard.
- Filtering Communication: There is a need for filtering the information that is received and conveyed through these media channels.
- The idea of filtering suggests evaluating the information critically before dissemination.
- Flexibility in Use:
- An effective approach to media requires a level of adaptability and openness to change.
- Being "very rigid" implies a lack of flexibility, which can hinder effective communication and media engagement.
- People who are too set in their ways may struggle to respond to evolving media landscapes or audience needs.
- Understanding one’s own disposition—such as rigidity versus flexibility—can impact how well one engages with media.
- Those who are willing to adapt are likely to leverage media tools more effectively, thereby enhancing their communication strategies.