Business Context Terminology

Guerrilla Marketing: An advertising strategy using unconventional, low-cost tactics in public spaces to generate maximum buzz.
Experience Economy: A system where value is added by creating memorable customer experiences beyond the physical product or service.
Creative Economy: An economy fueled by innovation, intellectual property, and creative ideas, specific to industries like media, arts, and design.

Prosumers: Consumers who take an active role in designing, creating, or customizing the goods and services they use.
Mass Customisation: A strategy combining the personal flexibility of custom-made products with the high efficiency of mass production.
Crowdsourcing: Obtaining services, ideas, or input from a large online group rather than using traditional suppliers or employees.

Greenwashing: The use of misleading claims regarding the environmental benefits of a product or company to appear more eco-friendly.
Ethical Consumerism: Purchasing decisions based on ethical factors such as human rights, sustainability, and fair trade.
Stewardship: The responsible management of resources with a primary focus on sustainability and future generations.
Corporate Social Responsibility (CSR): A business model ensuring a company remains socially accountable to the public, stakeholders, and itself through ethical contributions to society.