2025 - Southwest Region Plan- West Division Meeting - Final

SOUTHWEST TM FIRE Overview

• Team Members: Tiffany Hensley, Lucas Verbish, Jacob Rauch

• Performance Results 2024:

  • TPX Adjustable Attach Rate: 53% (28% increase from prior year).

  • Tempur sales up 3.8% (excluding FS/Levitz).

  • Luxe Adapt sales up 51%, Breeze up 11%, Tempur Base up 30%.

  • Team morale improved with new region setup.

• Sales Insights:

  • Overall attach rates: 52% (56% including FS, down from 46% PY).

  • Sealy/S&F sales at $16.6M vs. $21.2M budget; Tempur at $15.4M.

  • Leaders include AFW and Snooze, while Sam Levitz shows decline.

• Market Expansion and Strategies (2025):

  • Goals for Sealy 2025 Launch outlined.

  • Detailed market analysis identified acquisition and brand opportunities in the Southwest Region.

  • Emphasis on growth through new accounts, pricing strategies, accessories, and team development.

• Conclusions: Highlights the journey's beginning for the Southwest Team and anticipated growth initiatives.