The Psychology of Clothing

ISSN and Publication Details

  • Print ISSN: 2623-6257

  • Online ISSN: 2623-6281

  • Journal Homepage: www.tlr-journal.com

  • DOI: 10.31881/TLR

  • Article Citation: Kodzoman D. The Psychology of Clothing: Meaning of Colors, Body Image and Gender Expression in Fashion. Textile & Leather Review. 2019; 2(2):90-103.

  • Published on: 6 June 2019

  • License: Creative Commons Attribution-ShareAlike 4.0 International License

Abstract

  • Purpose of Clothing: Clothing choices reflect the meanings and messages individuals wish to convey.

  • Psychological Implications: Review of empirical studies focusing on:

    • Meaning of colors in clothing psychology

    • Socio-psychological impact of clothing

    • Gender (in)equality in clothing choices.

  • Clothing serves as an essential form of social communication and identity expression.

Introduction

  • Historical Context: In early civilizations, clothing kept individuals warm; modern purposes include:

    • Protection

    • Identification

    • Modesty

    • Status

    • Adornment

  • Clothing as Identity: Dressing communicates personal wealth, taste and is a significant aspect of one’s reputation.

    • Hemline Index: The theory suggesting that hemlines reflect economic conditions (longer during recession, shorter in prosperity).

Clothing as Social Interface

  • Social Tool: Clothing serves as a social interface transmitting personal and collective identity.

  • Mood Influence: Attire can significantly influence an individual’s mood and feelings.

  • Cognitive Social Psychology: This review merges concepts from social psychology and fashion behavior studies.

The Meaning of Colors in Clothing Psychology

  • Color Significance: Color affects visual appeal, communication, and social signaling.

  • Historical Regulations: Medieval sumptuary laws controlled who could wear certain colors, highlighting social status.

  • Cultural Influences on Color: Preferences vary across individuals and cultures, leading to unique perceptions of color and corresponding feelings.

  • Notable Studies:

    • Jastrow’s study (1893) on color preferences found blue and red as popular choices.

    • Guilford’s study indicated greens and blues were favored in clothing.

Socio-Psychological Impact of Clothing

  • Body Image and Clothing Preferences: An individual's body image is integral in shaping clothing choices and self-perception.

  • Dissonance Effects: Misalignment between attire and social context can lead to negative judgments from others.

  • Perceptions Based on Formality: Formal clothing signals professionalism while casual wear can suggest familiarity.

  • Sexuality and Professionalism: Women in provocative attire face negative competency judgments, whereas the right attire can enhance personal power.

Gender (In)equality Regarding Clothing

  • Men’s Fashion Context: Traditional focus on women's fashion has marginalized men’s fashion studies, but modern interest is growing.

  • Self-Consciousness in Men: Contrary to stereotypes, men may be more self-conscious regarding clothing choices.

  • Impact of Attire on Professional Setting: Attire influences perceptions of professionalism and authority in roles such as medical practitioners.

Influence of Major Fashion Brands

  • Psychological Connection to Brands: Clothing choices link to mood, identity, and emotional decision-making.

  • Notable Brands:

    • Gucci: Under Alessandro Michele's direction represents eclecticism and vintage aesthetics.

    • Vetements: Noted for their unique approach to redefining fashion with streetwear aesthetics.

    • Supreme: Has created a culture of exclusivity and demand through limited releases and collaborations.

Conclusion

  • Clothing Functions: Protects, adheres to social norms, acts as a personal statement.

  • Self-Perception and Social Influence: Clothing impacts both personal self-view and how others perceive individuals.

  • Interdisciplinary Insights: The review provides a comprehensive understanding of the connection between psychology, clothing choices, and the identity they represent.