11/19: MNGT 410 - Technology in the Workplace

Amazon's Expanding Role in the Market

  • Introduction to Amazon

    • Amazon's position in the organizational field is discussed, suggesting it bridges various organizations.

Recent News on Amazon and Ford

  • Announcement: Ford Motor Company will begin selling certified used cars on Amazon.

    • This marks a significant development as Amazon continues to expand its market offerings, which now include vehicles.

    • Amazon Auto allows users to purchase used cars online.

    • Ford's decision indicates trust in the Amazon brand, allowing customers the option to return cars to Ford dealers if needed.

Technology in the Workplace

  • Robert Thomas' Analysis

    • Thomas explores how technology is implemented in different industries through his book, which is not required reading for the class, but a chapter is available for free.

    • He focuses on four industries and how they utilize technology:

    1. Auto Industry

    2. Computer Industry

    3. Airlines

    4. Aluminum Manufacturing

  • Discussion Points for Students

    • Technology's Influence: Students are encouraged to reflect on how technology has influenced their experiences as consumers and employees.

    • Technological Determinism: Students should consider its meaning and critique it based on Thomas’ arguments and connections to DiMaggio and Powell’s isomorphism.

    • Power Process Perspective: What does this mean, and why is it pivotal in understanding technological choices in industries?

Default Nature of Technology

  • Institutionalized Default: Technology becomes so ingrained in American industries that it appears as the default solution, leading to a lack of critical thought about its necessity and impact.

  • Innovation in Action: Even traditional jobs have transformed due to technological advancements that allow for greater efficiency (e.g., note-taking via technology).

Consumer Experience with Technology

  • Surveillance and Data: Students share views on surveillance technologies in businesses like Amazon Go, highlighting generational differences in perception of technology as a norm.

    • The omnipresence of technology makes it challenging to recall an era without it, as it becomes an expected aspect of both workplaces and educational environments.

Additional Concepts of Technological Determinism

  • Definition: Technological determinism posits that technological development influences organizational behavior and societal norms.

    • It suggests that technology has agency and can dictate the direction of societal evolution.

    • This presents a unidirectional perspective that Thomas challenges by asserting that not all organizations adopt emerging technologies.

Power Process Perspective in Industrial Context

  • Key Ideas: The power process perspective posits that power dynamics shape technology use within organizations, raising questions about who benefits from technological advancements and who is left behind.

    • Control Dynamics: Recommendations for how technology reflects and empowers existing structures of power within businesses.

    • Use of technology can have dual effects, enabling efficiency and increasing surveillance/control over employees.

Integration of Readings and Perspectives

  • Connections: Thomas’ arguments relate closely to previous readings from DiMaggio and Powell’s discussions on isomorphism and Foucault’s concepts of surveillance within organizational contexts.

    • Theorists explore how organizations conform to technological norms for competitive advantage, leading to homogenization in practices across fields.

  • Selznick's Legacy: Decisions made in the past, including technological choices, influence the trajectory of organizations in modern contexts.

Ethical Considerations in Technological Adoption

  • Automation and surveillance technologies raise ethical questions about employee treatment and privacy.

    • Discussions on the implications of AI and other technologies serve as case studies for emerging ethical dilemmas in workplaces.

    • The importance of corporate social responsibility and its intersection with technology is emphasized.

Conclusion

  • Emerging Technologies: Students are prompted to analyze whether all new technologies are necessary or effective within their organizational context.

  • Practical Applications: The discussions encourage students to observe their own technological interactions in everyday life, workplace settings, and how these experiences align with theoretical concepts discussed in class.

Class Activities

  • Bullet points for future readings and discussions are established, focusing on understanding how organizations adapt to and implement technology while considering the implications of their decisions.

    • Future Focus: Discussions on whether large organizations are essential in the face of increasing technology use and implications for workers and creativity.