TW

EXPERIMENTAL DESIGNS.MORE REVIEW, THURSDAY

  1. Exposure to a YouTube commercial (vs. not) led to higher brand evaluations.

    IV = Exposure to YouTube commercial

    DV = Brand evaluations

    Experiment design: Cause and effect, if people watch the commercial, will that lead to higher brand evaluations

    XO1 (Exposure to commercial)

    O2 (NO exposure, control)

  2. Individuals who are fluent in one (vs. multiple) languages are more likely to avoid unfamiliar versus familiar travel destinations.

    IV = Fluent in language

    DV = Familiar travel destinations

    Experiment design: XO1 (Fluent in language), XO2 (Fluent in languages)