Vincent Van Gogh's Art Experience in Wellington

Event Title: Digital Nights Wellington: Vincent Van Gogh The Experience
Location: Wellington Waterfront, Odlins Plaza
Opening Date: August 27
Closing Date: October 25
Type of Experience: Multi-sensory art exhibition featuring Vincent Van Gogh's works
Technology Used: State-of-the-art technology with up to 40 projectors
Visitor Statistics: World's most visited multi-sensory experience

The experience showcases larger-than-life sunflowers, vivid self-portraits, and starry nights from Van Gogh’s oeuvre.
Exhibition Design:
- Thousands of digital reproductions of Van Gogh's works projected onto shipping containers stacked three-high.
- Temporary outdoor gallery format, specifically designed for the venue at Odlins Plaza.

Creation and Production:
- Concept developed by Bruce Peterson, based in Melbourne.
- Utilizes the latest digital technology to provide huge, crystal-clear images for viewers.
Installation Process:
  - Planning began in late May
  - Technicians in Melbourne supervise the local installation team remotely through computer equipment and body-cams.
  - Installation is weather-resistant; decisions on proceeding with setup made on a case-by-case basis during inclement weather.

Immersive Quality:
- High-definition projectors create vivid artwork displays with cinema-quality surround sound combined with an evocative musical score. - Duration: Approximately 45 minutes, designed as a family-friendly experience. - Tours available every night from sunset.

Expected Attendance: Tens of thousands of visitors anticipated, as stated by Warrick Dent, the general manager of events and experiences at WellingtonNZ.
Economic Benefits:
- Mayor Andy Foster emphasizes that large events are crucial for attracting visitors to Wellington.
- Event is expected to boost local economy by filling hotels and increasing spending in retail and hospitality sectors post Covid-19 disruptions.