Writing for Mass Media Final Exam Review Notes

Target Audience: Communication should be one-to-one, focusing on individual connections.
- a narrower focus of the general public
Audience Centric: Content should prioritize what benefits the consumer.
- think about what their needs and wants are
Demographics/Psychographics: Understanding audience characteristics is crucial.
- this is the target audience
Platforms: Recognize that different platforms have unique characteristics and formatting requirements.
- Become a “native” to that format so your content does not stick out
Content Types: Content can be Informative, Persuasive, or Entertaining.
- Often it is a mix of all three
Regulatory Bodies: Familiarize yourself with FCC (Federal Communications Commission) and FTC (Federal Trade Commission) regulations.
- Federal Communication Commission : An independent agency of the U.S. government responsible for regulating interstate and international communications by radio, television, wire, satellite, and cable. (on air broadcast)
- Federal Trade Commission : A federal agency tasked with protecting consumers and promoting competition by preventing anticompetitive, deceptive, and unfair business practices in the marketplace. ( regulates adversiments)

Press Release: A formal announcement to the media.
- the audience is the press
Advertising/PSA: Paid advertising versus Public Service Announcements.
- A paid advertisement you get to choose where and when the ad will be
- A PSA you do not
Blogs: Regularly updated online content.
- these are owned by the organization and can be tailored to reflect their brand voice and message effectively.
Social Media: Utilizing social platforms for communication.
- This allows for real-time engagement with the audience and can be used to promote content quickly and widely.
Fact Sheet: Concise, factual information.
- a quick overview of the company
Cover Letter: Accompanying document for proposals or submissions.
- Who you are, why you’re here, and why you should be paid any attention
Research: Conduct competitive analysis.
- Audience Analysis: Understanding the demographics and psychographics of the target audience to tailor content effectively.
- Understanding what a you have that is special can greatly aid in how you market
Copy Platform: A document that outlines the strategy for creating marketing messages.
- help organize all of the research

FOCII: (Fairness, Objectivity, Completeness, Independence, and Impartiality)
- This is an ethical guideline for journalism. Each element ensures the reporting is unbiased and trustworthy.
AIDA: (Attention, Interest, Desire, Action)
- A marketing model that outlines the steps for effective advertising. Capturing attention leads to building interest, creating desire, and prompting action.
Creative Pyramid: Similar to AIDA, but adds "C" for Credibility.
- It's a framework used in advertising to structure the message from broad awareness to building belief.

LS/MS/CU: Long Shot, Medium Shot, Close-Up.
- These are typical camera shots that determine how much of the subject the viewer sees.
CG: Computer Graphics.
- Any image or animation created using a computer.
SFX: Sound Effects.
- Audio elements added to enhance the sound in media production.
Sound Bites: Short audio clips extracted from interviews or speeches.
VO/SOT: Voice-Over/Sound On Tape.
- VO is when a narrator speaks over video footage, while SOT is when a portion of an interview is played.
Package/Standup: A package is a self-contained news story, while a standup is when a reporter appears on camera to present information.