Naturalistic method

The most natural setting to see natural behaviors

→Technology/social behaviors

• Cheap, easy, fast data

• If they know they're being watched, their behaviors change

Case study

In-depth study of one person, one group, or one event

• Cheap, easy, fast data

• Can help predict future behavior

• Needs more time to get data

Servey and questionnaire

A set of written predetermined questions

• Cheap, easy, fast data

• Collects a lot of data in a short amount of time

• People not finishing it

• influence/bias,

• people lying on it

• large sample size

Interview

A set of verbal predetermined questions

• Cheap, easy, fast data

• The ability to clarify any questions

• Takes longer to collect data

• can lie

• body language and facial expressions of the interviewer

Longitudinal

Research done over a long period of time (Decade +)

• Extremely accurate + reliable data

• Takes a long time

• Risk of participants dropping out

• Risk of researcher dropping out

• Funding dries out

Cross-Sectional

Compromise on time (~ 5 years)

→ Cross of ages

• Takes less time than longitudinal

• Data not as accurate

• Too many individual variables

Correlations

Looking for a relationship between two things

• Helps with predicting

• Look for similarities between the outcome

• Does not show cause and effect

Descriptive

Observe, record, and describe behaviors

• Naturalistic

• Case study

• survey and questionnaire

• interviews

Nothing

• Cannot generalize

• no real control of variables

Correlational

Find naturally occurring relationships between variables

• Allows for future prediction outcomes

• Longitudinal

• Cross-sectional

Anything that allows for variable comparison

Nothing

• Cannot show cause and effect

Experimental

Finds cause and effect

• Using controlled variables

Independent variable

• Price