Communication, Media, and Information Literacy – Exam Review

Communication

  • Act/process of exchanging information, ideas, feelings

  • Requires sender, message, channel, receiver, effect (Lasswell 19481948)

Types of Communication

  • Verbal – words/voice convey message

  • Non-verbal – behavior, gestures, signs transmit meaning

  • Intrapersonal – within self

  • Interpersonal – between individuals

Transmission Model (Lasswell)

  • Who →\rightarrow Says What →\rightarrow In Which Channel →\rightarrow To Whom →\rightarrow With What Effect

  • Core elements: Communicator, Message, Medium, Receiver, Effect

Media as Communication Tools

  • Traditional: radio, TV, newspapers, magazines, billboards, direct mail

  • Digital: internet, social media, SMS, mobile apps

  • Media shape both the mode and impact of communication

Media & Information Definitions

  • Media – channels/tools for communication

  • Information – data/knowledge from study, experience, symbols

Media and Information Literacy (MIL)

  • Set of competencies to access, retrieve, understand, evaluate, use, create, share{\text{access},\,\text{retrieve},\,\text{understand},\,\text{evaluate},\,\text{use},\,\text{create},\,\text{share}} information & media ethically/effectively

  • Integrates:

    • Media Literacy – read/analyze/produce in multiple forms

    • Information Literacy – know when info is needed, locate & use it

    • Digital Literacy – use tech/networks to handle information

Fundamental Elements of Media Literacy (