GG

Benchmarking

What is Benchmarking?

  • The objective of benchmarking is to understand and evaluate the current position of a business or organisation in relation to best practice and to identify areas and means of performance improvement

Key Steps:

  • Understand in detail existing business processes & performance

  • Analyse the business processes & performance of others

  • Compare own business with others

  • Implement steps necessary to close performance gaps

Types of benchmarking:

  • Strategic Benchmarking:

    • Examines the long-term strategies and general approaches that have enabled high-performers to succeed

  • Performance or Competitive Benchmarking:

    • Businesses consider their position in relation to performance characteristics of key products and services

  • Process Benchmarking:

    • Comparing against best practice organisations that perform similar work or deliver similar services

  • Functional Benchmarking:

    • Comparing with partners drawn from different business sectors to find ways of improving work processes

  • Internal Benchmarking:

    • Benchmarking businesses or operations from within the same organisation, for example, business units in different countries

  • External Benchmarking:

    • Analysing outside organisations that are simply known to be "best in class"