What is Benchmarking?
The objective of benchmarking is to understand and evaluate the current position of a business or organisation in relation to best practice and to identify areas and means of performance improvement
Key Steps:
Understand in detail existing business processes & performance
Analyse the business processes & performance of others
Compare own business with others
Implement steps necessary to close performance gaps
Types of benchmarking:
Strategic Benchmarking:
Examines the long-term strategies and general approaches that have enabled high-performers to succeed
Performance or Competitive Benchmarking:
Businesses consider their position in relation to performance characteristics of key products and services
Process Benchmarking:
Comparing against best practice organisations that perform similar work or deliver similar services
Functional Benchmarking:
Comparing with partners drawn from different business sectors to find ways of improving work processes
Internal Benchmarking:
Benchmarking businesses or operations from within the same organisation, for example, business units in different countries
External Benchmarking:
Analysing outside organisations that are simply known to be "best in class"