lecture 19 questions marketing stuff

According to Kotler et al 2016 , what are the 4 product/promotion strategies?

What does it mean if EU standards exist for your products?

And if not?

How does mutual recognition work in the EU?

Different types of European product standards 

What is the CE marking and what products does it apply to?

What is EU consumer policy?

Why was the EU consumer policy designed?

Who is responsible for EU consumer policy?

What is the role of national,local and regional governments regarding eu consumer protection laws?

EU consumer affairs policy instruments, programs and initiatives can be summarized into 4 categories what are ?

What is consumer safety?

Example of consumer safety legislation ?

What are consumer rights under EU legislation (3)?

What is enforcement of consumer rules?

What is a brand ?

What is Euro brand strategy ?

What is standardized promoting?

What is communication adaptation?

When is dual adaptation strategy best?

Influence of Hofstedes cultural dimensions on advertising + provide examples ( long term orientation, individualism, collectivism vs individualism)

What to look into before launching advertising campaign?

What rules does the eu set for advertising ? ( plus provide examples)

What rules do the country set for advertising ? ( plus provide examples)

How + Why should companies be aware of this