Rhetoric
the art of persuasive discourse
politics
ads
Rhetorical Appeals
ethos - ethical, credibility
pathos - emotion, sympathy
logos - logic, rational
Audience
age
religion
life experience
geography
gender
culture
Genre
BS Jobs
achievement of the 15-hour work week backfired
utopia
pointless jobs
free time is dangerous
fish-frying → wasted talents
exploitation of good workers
poor system design