Place

Place

Definition

• Refers to physical distribution, channel management, and customer service (PCC).

• Involves company activities that ensure the product is available and visible to target consumers.

Key Aspects (R-PTQCC)

• Right Place

• Right Time

• Right Quantity

• Right Cost

• Right Condition

Distribution Channels (Channel of Distribution)

Components

• A network or group of individuals, processes, and systems (IPS) for transferring products from manufacturer to consumer.

• Involves distribution intermediaries such as (DWABSFR):

  • Distributors

  • Wholesalers

  • Agents

  • Brokers

  • Shippers

  • Freight-forwarders

  • Retailers

Purpose

• Facilitate efficient and effective product transfer.