26.1 The Rise of Franklin Roosevelt
Timeline of Key Events
1932 – Franklin Roosevelt elected president in a landslide; Hoover’s popularity plummets.
1933 – First New Deal legislation passes; FDR inaugurated on March 4.
1934 – Southern Tenant Farmers Union organizes; Dust Bowl refugees highlighted.
1935 – Supreme Court strikes down key New Deal elements; Second New Deal begins.
1936 – FDR re-elected in a landslide.
1938 – U.S. experiences a recession as government spending is curtailed; Fair Labor Standards Act passes.
1932 Election: Roosevelt vs. Hoover
Hoover’s popularity low due to ineffective Great Depression response.
FDR: wealthy, politically experienced (NY legislature, VP nomination, NY governor), but relatable due to polio.
Campaign strategy: optimism, change, energy; gave few policy details but promised a “New Deal.”
Historic first: appeared in-person at national convention, traveled in risky early-flight conditions.
Election results:
Popular vote: 23M (FDR) vs. 15M (Hoover)
States carried: all but six
New Democratic coalition: African Americans, ethnic minorities, organized labor
The Interregnum (Nov 1932 – Mar 1933)
4-month period between election and inauguration.
Hoover: passive, bitter, unable to pass legislation.
FDR: remained independent, refused to commit to Hoover’s policies.
Assassination attempt (Feb 15, 1933): Giuseppe Zangara fired six shots; 5 wounded, including Mayor Tony Cermak (died later). FDR unharmed.
Public perception: FDR calm under threat → strong, capable leadership.
Inauguration Day (March 4, 1933)
Rain stops, sun shines as FDR takes oath → symbolic hope.
Famous line: “The only thing we have to fear is fear itself.”
Public mood: captured by “Happy Days Are Here Again.”
No inaugural parties → FDR immediately begins work.
Early Plans & the Brains Trust
Goals: relief, recovery, reform, help farmers, restore confidence in banks.
Brains Trust advisors:
Rexford Tugwell – agriculture, federal support for wages/prices.
Raymond Moley – innovative tax policies, speechwriter (fear itself metaphor).
Adolph Berle – cautious mediator, balanced government intervention.
Approach: pragmatic, results-focused; contrasted Hoover’s rigid ideology.
Early New Deal programs:
Social Security
Unemployment insurance
Public works projects
Bank stabilization
Key Themes
Roosevelt blended optimism, empathy, and pragmatism.
Maintained public confidence despite polio and national crisis.
Crafted broad, flexible solutions to the Depression with a strong advisory team.
Built a coalition that reshaped American politics for decades.