Graphic Design Notes

Types of Graphic Design Work

Visual Identity: logos, brand identity, style guides
Packaging Design: food, drinks, storage, products
Marketing and Advertising: leaflets, flyers, magazine and newspaper advertisements, posters, banners, billboards, infographics, vehicle wraps, brochures, in-store signage
Layout and Print (publication): magazines, newspapers, catalogues
Cover Artwork: music albums, books
Environmental: exhibitions, murals, event and conference space, museum display, launch events, celebrations, fayres, retail space
Special Events
Illustration: graphic novels, comic strips, websites, album and book covers, infographics, technical illustrations
Typography: kerning, leading, typeface, size, tracking

Artworker: Prepares designs for production, checking and correcting text, images, or layout using computer graphics software.
Creative Director: Manages advertising and marketing efforts, plans advertisements, monitors campaigns, and shapes brand standards.
Advertising Art Director: Designs images for ad campaigns.
Animator: Creates films for commercials, computer games, music videos, and websites using sequential images.
Illustrator: Creates visual images through design, art, and creative skills.
Concept Artist: Develops initial visual concepts for characters, props, vehicles, and environments.
Typographer: Creates or alters typefaces for specific needs.

Graphic Design Agencies: Work on various projects for different brands.
Freelance Graphic Designer: Works independently on multiple projects for multiple clients.
In-house Graphic Designer: Employed by a single organization or brand.

Copyright considerations.
Expected timescales of work/tasks (collecting information, research, planning, building design concepts, production).
Resources needed (materials, tools, computer, software, hardware).

Planning: Layout Sketches, Mind Maps, First Sketches, Research
Design Development: Refinement of first sketches, Experimentation, Drafts, Final Idea