GTI Strat with Min and Matt

Participants: Jamie, Pascal, and others discussed GTI swap strategy for upcoming doubleheader games.

Lack of Clarity: The team expressed uncertainty regarding the creative strategy for doubleheader games.
- Questions arose about whether one creative would serve both games or if separate creatives were needed.
- Discussion included the need for a clear understanding of creative execution across different time frames, especially during longer share voice takeovers (e.g., campaigns like Samsung).

Confidence in Execution: The team's confidence level regarding the execution of GTI swaps was low, particularly with their paid agency.
- Ease of Setup: The LRD (Live Remote Deployment) team confirmed ease of setting up GTI swaps in advance as long as information is provided beforehand.
- Example scenario discussed: If a game goes into overtime, the GTI can still be executed smoothly as prior notice is already communicated.
- Important to schedule the swaps in advance to avoid confusion.

Single Creative Plan: For Q4's doubleheader events, it was confirmed that there would be a single creative featuring two matchups for each night.
GTI Timing: When the second game begins, the GTI swap will take place.
- Discussion included the need for a transition due to potential overtime situations in the games but clarity was given about switching between broadcasts at game start times.

Overtime Notifications: Ad notifications are planned to alert viewers if a game is in overtime.
- This aims to facilitate the audience's choice to tune into games that may currently be underway.

Deep Links vs URL Links: LRD is the only campaign with deep links directly to specific game detail pages.
- Other paid media will utilize URL links that redirect users to a generic NBA sports collections page.
- This difference may lead to various user experiences and needs to be communicated to the audience.

Specific GTI allocations during doubleheader games with set time slots discussed:
- Example: For a four-hour takeover from 7 PM - 9 PM, the first game’s GTI would remain active, and from 9 PM onward the second game's GTI would be utilized.
Game Times: Affirmation that game start times would remain consistent, with pregame activities starting at set hours to ensure proper management of GTIs.

Questions about the scheduling or coordination with secondary events were raised and acknowledged as crucial to avoid miscommunication among partners.
Ongoing communication to ensure all partners understand the schedule and GTI changes to minimize issues.

Notes from prior feedback sessions noted to address concerns with NBA packages and how to strategically allocate gaps in plans.
Recommendations to explore additional creative options and the necessity of maximizing the creative strategy approved by the partners.

Consideration of previous advertising units like the spotlight banner for Roku as an alternative where more awareness may be needed.
- Agreement regarding the historical performance of such units was discussed along with potential high costs.
Emphasis on planning around Black Friday and other high-traffic periods to ensure maximum reach and effectiveness.
Future UI updates for Roku discussed as potentially enhancing user engagement, indicating the importance of monitoring performance metrics over time.

Acknowledgment of the need to capture the full scope of feedback and suggestions for all teams involved in the planning and execution stages.
- Affirmation of open communication moving forward and scheduling future meetings to align all parties with timelines, tactics, and feedback adequately.