Food Procurement & Cost Control — Page 1 Notes
Learning Objectives
Explain how cost works in the foodservice industry.
Describe variable costs and fixed costs.
Examine controllable and non-controllable costs.
Identify prime costs.
Chapter Overview: Cost Concepts in Foodservice
The chapter defines cost as used in the foodservice industry and presents multiple perspectives for viewing costs:
Fixed vs. variable costs
Controllable vs. noncontrollable costs
Total vs. unit costs
Historical vs. planned or budgeted costs
It defines sales and introduces a set of common terms used to discuss and compare sales, including:
Total dollar sales
Total dollar sales by category
Sales price
Cover
Average number of covers
Seat turnover
Sales mix
Average dollar sale (or average cover)
Sales per serving person
Sales per seat
Quantity of items sold
The chapter emphasizes the importance of monitoring and evaluating cost and sales data frequently to support decision-making and cost control.
Key Concepts: Cost in Foodservice
Cost in foodservice reflects resources used to produce and sell food and beverage items.
Costs can be analyzed from several angles to inform procurement, pricing, budgeting, and performance evaluation.
Understanding cost structures enables managers to identify where to focus cost control efforts and how changes in volume affect profitability.
Fixed Costs
Definition: Costs that do not fluctuate with the level of production or sales within a given range of activity.
Common examples in foodservice:
Rent or lease payments
Property taxes and insurance
Salaries of certain management staff
Depreciation on equipment
Significance:
Fixed costs set a baseline that must be covered by contribution from sales; the higher the fixed costs, the higher the sales volume needed to achieve profitability.
Practical implication:
In menu planning and capacity decisions, consider how changes in volume affect the ability to spread fixed costs over more units (economies of scale).
Variable Costs
Definition: Costs that vary directly with the level of production or sales activity.
Common examples in foodservice:
Food ingredients and beverages
Consumables (napkins, straws, packaging)
Utilities tied to usage (electricity, gas) that correlate with production volume
Wages for hourly staff aligned with hours worked (depending on labor model)
Significance:
Variable costs respond to changes in volume, making them a primary lever for cost control and pricing decisions.
Practical implication:
Controlling portion sizes, yield, and supplier contract terms directly impacts variable costs and overall profitability.
Controllable vs Non-Controllable Costs
Controllable Costs:
Costs that a manager can influence in the short term through decisions and actions (e.g., portion control, supplier changes, menu mix, energy use policies).
Noncontrollable Costs:
Costs largely outside immediate managerial influence during a given period (e.g., base rent under a fixed lease, long-term debt). These may still be influenced indirectly over time.
Significance:
Distinguishing between controllable and noncontrollable costs helps with accountability, performance measurement, and operational decision-making.
Practical implication:
Focus cost-reduction efforts on controllable costs; monitor noncontrollable costs for efficiency opportunities (e.g., renegotiating terms at contract renewal, reallocating resources).
Total vs Unit Costs
Total Costs:
The aggregate cost incurred over a period or for a given output level (e.g., monthly operating costs, total food cost for a shift).
Unit Costs:
Cost per unit of output (e.g., cost per plate, cost per cover, cost per serving).
Significance:
Unit costs enable comparisons across menu items, shifts, or days, and are essential for pricing and menu engineering.
Practical implication:
Track both total and unit costs to gauge overall performance and to identify item-level profitability.
Historical vs Planned (Budgeted) Costs
Historical Costs:
Actual costs incurred in the past (what happened).
Planned/Budgeted Costs:
Forecasted or targeted costs for a period (what we aim to achieve).
Significance:
Variances between historical and budgeted costs reveal efficiency gaps, pricing effectiveness, and the impact of operational changes.
Practical implication:
Use variance analysis to adjust purchasing, staffing, and menu decisions; update forecasts with new data to refine budgeting accuracy.
Sales Terminology and Metrics
The chapter defines sales using a set of related terms to discuss performance and comparison:
Total dollar sales: overall revenue generated from sales.
Total dollar sales by category: revenue broken down by categories (e.g., food, beverages, retail items).
Sales price: the price charged per item or unit.
Cover: a guest served; a single dining guest in a defined period.
Average number of covers: average guest count over a period.
Seat turnover: rate at which seats are occupied and freed; higher turnover indicates more guests served per seat.
Sales mix: the composition of sales across different categories or items.
Average dollar sale (or average cover): average revenue per guest or per cover.
Sales per serving person: revenue generated per guest served.
Sales per seat: revenue generated per seat (often over a period).
Quantity of items sold: units sold, useful for inventory and procurement planning.
Significance:
These metrics help evaluate performance, pricing strategies, productivity, and operational efficiency, and support benchmarking against targets or past periods.
Practical implications:
Use sales data to inform menu design, promotions, and procurement decisions; monitor trends to adjust staffing, inventory, and pricing.
Formulas and Key Equations (LaTeX)
Cost relationships:
Total Cost (TC) equals Fixed Costs (FC) plus Variable Costs (VC).
Variable costs and output:
If variable cost per unit is $vu$ and quantity is $Q$, then total variable cost is $TVC = vu \cdot Q$; more generally, sum over item-specific variable costs .
Cost per unit (average cost):
Prime costs (typical in cost accounting):
Direct Materials (DM) plus Direct Labor (DL).
Sales metrics (definitions in formula form):
Total dollar sales (aggregate):
Average dollar sale (per cover or per guest):
Sales mix by category k:
Seat turnover (per-period):
Sales per serving person (per guest):
Sales per seat:
Quantity of items sold (units):
Notes:
Symbols are kept generic; adjust to your actual data identifiers in practice.
Examples and Scenarios (illustrative)
Example 1: Fixed and variable costs for a month
Fixed costs (FC): \$50{,}000
Variable cost per meal (vc_u): \$5
Meals served (Q): 4{,}000
Total variable costs:
Total costs:
Cost per meal:
Example 2: Sales and average check
Total dollar sales (TDS) for a shift: \$12{,}000
Covers (C): 400
Average dollar sale per cover:
Example 3: Sales mix
TDS by category: Food = \$6{,}000, Beverages = \$3{,}500, Other = \$2{,}500
Total TDS = \$12{,}000
Food mix:
Example 4: Seat turnover
Covers: 900 in a day
Seats: 100
Seat turnover:
Practical Implications and Real-World Relevance
Monitoring and evaluation:
Frequent analysis of cost and sales data allows timely adjustments in purchasing, portion control, pricing, and staffing.
Variance analysis (actual vs. budgeted) helps identify where forecasts diverge from reality and why.
Procurement and menu decisions:
Understanding prime costs (DM + DL) and the relationship to sales informs menu engineering and negotiation with suppliers.
Aligning menu mix with favorable contribution margins improves overall profitability.
Operational controls:
Control of fixed costs is often achieved through space utilization, equipment efficiency, and staffing models.
Reducing controllable variable costs can be achieved via portion control, yield management, energy efficiency, and waste reduction.
Ethical and practical considerations:
Transparent reporting, honest budgeting, and fair pricing practices support long-term sustainability and stakeholder trust.
Foundational connections:
These cost and sales concepts underpin budgeting, pricing strategy, inventory management, and performance measurement across foodservice operations.
Connections to Foundational Principles
Cost behavior analysis: understanding how costs respond to changes in volume supports break-even analysis and profitability planning.
Revenue management: sales metrics and mix inform pricing, promotions, and product mix optimization.
Resource stewardship: balancing cost control with quality and customer satisfaction.
Decision-making under uncertainty: historical vs budgeted costs provide basis for risk assessment and scenario planning.
Quick Reference: Key Terms Summary
Cost perspectives: fixed vs variable; controllable vs noncontrollable; total vs unit; historical vs planned/budgeted
Sales terms: total dollar sales, category sales, sales price, cover, average covers, seat turnover, sales mix, average dollar sale, sales per serving person, sales per seat, quantity sold
Core formulas (LaTeX):