MIDTERM

• 10% of grade

• 40 multiple choice/true false questions

• 3 hours

• available: 2pm monday march 9

• due march 22

content covered

• modules 1 to 3 reading

• capsim

• lectures

recommended study strategy

• create an outline of concepts reviewed here

• identitfy where you might find the information

  • reading

  • lectures

  • capsim

• have resources readily available

Module 1: Introduction to Strategy

• competitive advantage

• goals of strategy

• stakeholders

• trade offs

• mission

• visison

• types of strategy

  • cost leadership etc

Module 2 Strategic Analysis

• general environment analysis

  • PESTLE

• competitive/task environment

  • porter’s five

  • strategic groups

• internal analysis

  • value chain analysis

  • resource-based view

• SWOT

Module 3: measuring strategy

• financial statements

  • goals and contents of each

• ratio analysis

  • why we use it

  • limitations

  • calculations: specifically, the ones we reviewed and practiced in class

Capsim

• high level

• goals of simulation

• concepts demonstrated