Chapter 1: Intro to Agile and UX Foundations

  • Managing the Information Systems Project

    • Project: A planned undertaking of related activities, having a beginning and an end, to reach an objective

    • Focus of project management:

      • To assure that information system projects meet customer expectations

      • Delivered in a timely manner

      • Meet constraints and requirements

  • User Experience (UX)   

    • UX is concerned with developing high-quality interactive systems, products and services that fit with people and their way of living

    • Three core UX principles:

      • Usability: Can users complete their goals easily and effectively?

      • Accessibility: Can everyone use the site? Can anyone with disabilities use our product as efficiently as others?

      • User Satisfaction: Does your product leave your customers feeling good? Is your product trust worthy?

  • Project Management and UX Intersection

    • Project managers should understand user needs and UX principles because they need know understand what the users want/need to deliver a satisfying product

    • JetSmart ex:

      • JetSmart decided to make an inventory tracking system to track all their inventory parts, it is released to the mechanics. However the mechanics disliked it and found it a waste of time and cumbersome so they refused to use it. JetSmart made the mistake of not working with the mechanics throughout the project to ensure that the new inventory system would be acceptable to their needs.

    • When to use the users?

      • Planning phase: Get user input on what you need, etc

      • Analysis/Design Phase: Show the users what you have so far and receive feedback on design, usability, features, etc

      • Implementation Phase: Document user experience, etc

    • System Development Life Cycle (SDLC)

      • 1: System Planning and Selection

      • 2: System Analysis

      • 3: System Design

      • 4: System Implementation & Operation

  • How to convince top management and stakeholders?

    • Bad UX detracts users and drives them to competition

      • “Pay now or pay later!”

    • Cost of change curve:

      • The longer you wait, the more expensive it will be


      • Image preview

    • Role of the Scum Master:

      • Can advocate for you against top management that UX is a necessity

      • Can be applied to any project/project development order

      • Keeps the team focused throughout the entire Sprint (completing tasks for project in the time frame)

      • Scrum: Comes from rugby where everyone huddles and talks strategy, all about collaboration

UX Principle

Corresponding Questions

Potential Problems if the principle is not applied

Usability

Can a user accomplish their goal easily and efficiently?

People will feel dissatisfied and will move to another site

Accessibility

Could a user have appropriate accommodations and still use our site while being cost effective?

Potential legal issues if you do not have the required accessibility aids

Users who need accommodations will not use your sit

User Satisfaction

How do users feel using your site? Is it trustworthy?

People won’t feel happy/satisfied using your site and might move to competitors, brand image will suffer

  • Introduction to AI Tools for UX Research and Analysis

    • AI UX Research

      • Traditional UX Research vs AI UX Research

        • AI Advantages: Quick, efficient, cheaper and more available for the average user to use, fast for processing large data sets, good at pattern recognition, good forecasting

        • AI Concerns/Disadvantages: Humans are more creative, better insight on what the users need, AI doesn’t have empathy, AI is not ethical, AI needs human oversight

    • The Three Tool Categories

      • Category 1: Data Collection and Synthesis Tools

      • Category 2: User Behavior Analysis Platforms Tools

      • Category 3: Content & Prototype Generation Tools

    • The Three Analysis Superpowers

      • Superpower 1: Pattern Recognition in User Data

      • Superpower 2: Sentiment Analysis & Feedback Processing

      • Superpower 3: Predictive Analytics for User Experience