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Discussion Post #2 Redbox

Watch the video by clicking the link below. Post your thoughts (it's not enough to say that you liked it / disliked it; add insight and meaningful thought). Reply to at least one of your classmates' posts.

Taking Risks and Making Profit within the Dynamic Business Environment - RedboxLinks to an external site.

Some questions to consider in your answers:

  • Have you ever used the services that Redbox provided? Why or why not?

  • Who was their direct / indirect competition? What set them apart from them?

  • Was their their business model sustainable? Why or why not?

  • How much did innovation / technology play a role in the success of Redbox? Explain

  • What could Redbox have done to evolve?

  • What can you learn from the successes and failures of this company?