Issues and Debates
Social Influence
Social issues in psychology
Society: a group of people living together in a large group
Social psychology investigates how these people affects our behaviour
Social issue: problem or conflict in a society
Obedience
Milgram’s research of obedience helps to understand the atrocities committed against jews during WW2 by the nazis
It was found that german soldiers were simply obeying orders in fear or getting a punishment, they just found themselves in a situation that determined their behaviour
Conformity
Helps understand social issues
Riots occured in London in August 2011 due to the police shooting of Mark Duggan and this spread to other parts of England
Informational social influence helps us understand why people were unsure how to respond to the shooting and observed others instead
In a crowd, if people were being hostile like shooting or damaging, they would internalise the norms of the group
Normative social influence can explain that the members of the crowd may have felt the need to fit in and joined in with the riots
Deindividuation
Zimbardo et als study showed how behaviour can change when personal identity is lost
Helps understand the behaviour of Nazi soldiers during WW2 as they wore anonymised uniforms
Research has demonstrated that people become more aggressive with the loss of personal identity which can explain the soldier’s aggression
Larger groups are more likely to become deindividuated
Bystander effect
German citizens may have failed to help Jews because other Germans were not helping too
May have not intervened because responsibility was diffused
Pluralistic ignorance may have occured as Germans did not understand the level of persecution the Jews experienced
Germans may have thought the cost of helping was too high, as they could have been imprisoned or killed
Cultural issues in psychology
Individualistic cultures: typically Western, emphasises independence
Collectivistic cultures: typically Eastern, emphasises group membership
Obedience
Individualistic cultures are less likely to follow orders
Collectivistic cultures are more likely to obey
Milgram showed that obedience is more of the situation we are in rather than the culture we come from
Children are seen to be more obedient
Conformity
Individualistic cultures are more likely to not conform as indiviualism is not feared
Collectiviistic cultures emphasise group coherence and not being seen as different as others, will conform
Rob Bond and Peter Smith replication of Asch’s line test in 17 countries showed that colletivistic cultures were more liekly to conform
Bystander effect
Individualistic cultures may be indifferent to other’s suffering and more self-protecting behaviour
Collectivistic cultures are more motivated to help members that they are associated with, and do not help people belonging to their group
Less likely to help those who are not belonging in their group
Deindividuation
Less likely to occur in both cultures
Only dependent on the norms established in a group