Creativity Decoded
Shoolini University CREATIVITY DECODED
Course Information
Course Code: SOC103
Instructor: Dr. Ashoo Khosla
Position: Associate Professor, Shoolini University
Department: Centre for Distance and Online Education (SCDOE)
Editorial Board
Dr. Pankaj Vaidya - Head of School and Professor, Yogananda School of AI, Computer, and Data Sciences
Dr. Pooja Verma - PhD & UGC-NET (Management), Associate Professor, Faculty of Management Sciences
Dr. Vipin Pubby - Director and Professor of Journalism and New Media
Dr. Purnima Bali - Associate Professor, Chitrakoot School of Liberal Arts
Copyright Notice
Copyright © 2022 Shoolini University Centre of Online and Distance Education (SCODE).
All rights reserved; reproduction or use without permission prohibited, except brief quotes in reviews.
Course Contents Overview
Units and Structure
Understanding Creativity
Creativity Lessons from Photography
Scopes and Constraints
Perspective and Reframing
Mindful Observation
Lessons of Creativity from Music
Creative Excellence
Copying
Combining and Recombining
Whole Brain Creativity
Visualization
Lessons of Creativity from Writing
Creativity Through Empathy
Writer’s Block
Introduction to the Course
Goals: Help students engage with creative practices both personally and professionally.
Key Question: How can I become more creative?
Approach: Learn creative techniques from successful artists and apply them to various fields.
Underlying Philosophy: Everyone possesses latent creative potential that can be cultivated through practice and learning.
Relevance: Understanding creativity is crucial for innovation in business, effective leadership, and problem-solving.
Key Concepts in Creativity
Everyday Creativity vs Big C Creativity
Everyday creativity enriches lives and serves as a basis for significant innovations.
Influence of Artistic Techniques
Art and creativity insights lead to innovative solutions applicable in various domains, particularly business.
Research Findings
Creativity enhances life satisfaction and fulfillment, linking personal success to creative expression.
Unit 1: Understanding Creativity
Objectives
Understand philosophical views on happiness.
Illustrate Maslow’s theory on self-actualization.
Describe dimensions of idea generation.
Historical Perspectives on Happiness
Aristotle: Happiness as the ultimate goal of life; fleeting nature.
Freud: Humans are driven by pleasure and happiness, requiring a balance with societal norms.
Creative Potential in Organizations
Creativity is essential for success; both individual and group dynamics foster creative environments.
Dimensions of Idea Generation
Importance of defining the organizational context for creativity.
Emphasizes the interplay of individual and collective creative contributions.
Summary of Learning
Happiness from achieving full potential relates to creativity's importance in personal satisfaction and organizational success.
Keywords
Behaviorism, Humanistic Psychology, Self-Actualization, Flow
self-assessment questions
The highest level of Need in Maslow’s Hierarchy of Needs model is a. Self-Actualization b. Meta Motivation c. Esteem d. Belonging
The __________ school of Psychology believes that human behavior is shaped through rewards and punishment?
Further Readings
Resources and references on creativity, idea generation, and observational techniques.