L04 Deciding the destination and time

Page 2: Exhibitions & Destinations

• Exhibitions are business-oriented events.

  • Platforms for sellers (manufacturers, wholesale, retailers) to showcase products.

  • Buyers (purchasing managers) can source suppliers.

• Strong association of exhibitions with specific destinations.

Page 3: Further Insights on Exhibitions

• Exhibitions often pertain to specific industries.

• Choosing a destination should consider accessibility for:

  • Buyers

  • Sellers

  • Both groups

• Need to evaluate distribution areas based on:

  • Manufacturing distribution (trade shows)

  • Trading distribution (trade shows)

  • Consumption distribution (consumer shows)

Page 6: Requirements for Exhibitions

• Need for large exhibition and convention spaces.

• Complex logistics support, including:

  • Product display

  • Booth construction

  • Freight forwarding

• High requirements on event venues.

Page 7: Conventions & Destinations

• Conventions are less tied to a single destination compared to exhibitions.

• Example: International Joint Conference on Artificial Intelligence (August 10-16, 2019, Macao).

• Simplified logistics are often sufficient for conventions.

Page 8: Organizational Dynamics

• Task sharing among members of associations/NGOs/Alliances.

• Benefits of hosting events in the home city of the organization.

• Common practice of destination rotation.

Page 9: Attendee Experience

• Conventions should offer memorable and unique experiences.

• Focus on leisure experiences and incentive trips.

Page 10: Destination Attributes

• Importance of destination for events including:

  • Attractions

  • Hotels

  • Transportation

  • Event facilities

Page 11: Destination Benefits

• Events like conferences and exhibitions provide benefits to hosting destinations:

  • Business tourists contribute to the economy.

  • These events complement leisure tourism and reduce seasonality.

• Different geographical levels for destinations:

  • Country

  • Region

  • City

  • Community

Page 12: Elements of a Destination

• Mixture of tangible and intangible elements:

  • Tangible: Attractions, hotels, food, transportation, event facilities.

  • Intangible: Safety, stability, ambiance, friendliness, service reputation.

Page 13: Destination Considerations

• Factors influencing destination choice:

  • Safety and Stability: Visa requirements, political considerations.

  • Culture: Social norms, language, religion.

  • Infrastructure: Natural and manmade, including event logistics like AV equipment and decor.

Page 14: Key Factors in Destination Selection

• Accessibility: Flight connections and frequency.

• Safety: Social order and political stability.

• Event Venues: Capacity and layout.

• Memorable Experiences: Networking and recreational opportunities.

• Local Support: Involvement from local chapters and government.

Page 15: Macao's Facilities

• 200,000 sqm of exhibition space.

• 40,000 hotel rooms available.

Page 16: Event Venues in Macao

• Galaxy International Convention Center noted for large capacity and versatile use.

• 33 meeting rooms, 10,000 sqm of space, and 16,000 seating capacity for various events.

Page 17: Government Support in Event Planning

• Emphasis on Malaysia as a destination for conventions and exhibitions.

• Introduction to INACEB, focusing on promoting Indonesia as a MICE destination.

Page 18: MICE Support Services

• Facilitation of inspections and support for organizations holding events in Indonesia and Malaysia.

• Connections made with local industry partners and government agencies.

Page 19: Incentives for Trade Events

• Macao's Government offering programs for encouraging conventions and exhibitions.

• Financial support mechanisms in place till 2025.

Page 20: Business and Leisure Tourism

• The transition of business travelers into leisure travelers post-event.

• Many business events include leisure activities for networking.

Page 21: Unique Leisure Experiences

• Tailor-made activities emphasizing unique culture and venues for corporate events and weddings.

Page 22: Event Matching

• Matching destinations with appropriate events includes considering:

  • Meeting facilities

  • Accommodation

  • Transportation

  • Seasonality

• Focus on local industry clusters and event types to ensure a successful event.

Page 24: Considerations for Event Timing

• Determine the ideal time to hold an event:

  • Seasonal and weekday considerations based on the target audience.

• Allow sufficient preparation time and align with attendees' needs.

Page 25: Global Considerations

• Observation of holiday seasons in different countries affects planning.

• Acknowledge significant purchasing seasons for relevant trade shows.