Intro midterm

Who is the showman that contributed to early perceptions of public relations as unreliable “hype”? Pt Barnum

The second step of the start comm process- define and understand key audience

  • This german is credited with the invention of moveable type printing press in 1490 enabling individuals and organizations to communicate- Gutenberg

  • The three major communication models all share these four components- sender, message, channel, receiver

  • Corporate strat comm was formalized in the us in the three decades following this national crisis- the civil war

  • If demographics tell you who your audience is, this tells you what your audience does- psychographic

  • Osu is planning a fundraising campaign 2 relevant demographic factors they should consider when defining their audience includes these- income and age

  • This fictional representation of a typical member of your target audience cna help you customize sc campaign- buyer persona

  • This organization sen this pamphlet to england to recruit settlers to the “new world”- the virginia company

  • Audiences respond best to messages that incorporate the six elements of compelling communication, these are two of them- caring, correct, contextual, clear, consistent, concise

  • This student club is housed in smsc and relevant to strata comm- strat comm club

  • Informational and Motivational are two primary types of this- objectives of the communication process

  • Dr. bobby kay lewis works in this office which often hires smsc interns- CAS outreach and communication

  • The question you must answer when completing the third step of the strat comm process- what do i need to say to that audience to accomplish objectives? 4th step- what is the correct method to communicate?

  • If you set smart objectives, a method for monitoring this will be built into your strat comm plans- success, effectiveness

  • This comm model doesn't account for physical and contextual factors that might influence an exchange - transmission

  • Despite criticism of his method, ivy ledbetter, is primarily remembered for this contribution to strat comm- creating a code of ethics

  • This professor began their career in advertising national affairs? something- asa cooley

  • Dr collins teaches two sc relevant sports courses strat sports comm and this- sports information systems

  • The most powerful element in the world according to Dr. Abernathy- The truth 

  • Hansen and paul “kipp skills- organized, mature, enthusiastic

  • What is one lesson of the fiji mermaid you can use in strat comm career-don’t lie to people, when they find out they can hurt reputation

  • The interaction model communication includes this factor which can be categorized as semantic or environmental- noise

  • A method for monitoring your industry or brand is discussed across media as described in - what is a media scan

  • This comm model depicts people as simultaneously senders and receivers of info - what is transactional model

  • You've been asked to design social media ad for smsc club this is what you should do first according to the strat comm process model- think about your goal, define your objective

  • This step of start comm process involves comparing the results of your comm efforts to your initial objective- launch campaign and monitor effectiveness

  • There are 2 main types of audiences, active who seek, the type of info you are sharing info and these- passive audiences

  • What is gender and age

  • This group is very rarely your key audience as a strat comm- general public