Introduction to Purpose F25
Document Analysis
Understanding Purpose
What is Purpose?
Definition of Purpose: The motives that underlie a person’s actions or words.
Function: The desired actions the author wants their audience to take after interacting with their work.
Key Questions for Purpose Analysis:
What is the author’s background information?
What are the author’s goals?
What actions does the author hope will be taken by the audience?
How do the author’s goals/expected outcomes influence their statements in the document?
Determining Author Background and Goals
Importance of Sourcing Information: Sourcing provides clues about the author's background, but analysts should consider more than just listed information.
Step 1: Determine the Author’s Background and Goals
Example: Samuel Gompers, "What Does Labor Want?" (speech before the International Labor Congress, Chicago, 1893).
Key Factors for Author's Background and Goals:
Group Affiliation: Identify what group they belong to and its platform or goals.
Document Type: Recognize if the document is a law and its intended objectives.
Historical Context: Assess if the author is part of a larger historical trend (e.g., industrialization, civil rights), and what their goals are in respect to that trend.
About Samuel Gompers:
Leader of the American Federation of Labor, focusing on better working conditions and basic labor rights.
In the context of the Second Industrial Revolution, aimed at empowering workers.
Understanding Author’s Purpose
Step 2: Determine Author’s Purpose
Gompers' Speech Reiteration: “We demand a reduction of the hours of labor, which would give a due share of work and wages to the reserve army of labor…”
Stated Purpose:
To organize local unions to improve working conditions.
Suggested actions: Engage in strikes for higher wages and shorter workdays.
Cautions About Purpose
Step 3: Cautionary Notes on Purpose
Warning About Purpose Interpretation:
Purpose is frequently misidentified or overlooked.
Key Requirements for a Proper Purpose:
Must be actionable.
It is not merely a description of the document.
Avoid vague descriptors like “to show,” “explain,” or “describe.”
The actionable purpose must prompt next steps for the audience, reflecting a direct call to action.
Example of Actionable Purpose: To organize local unions to necessitate improved work conditions, including higher wages and shorter hours.
Impact of Purpose on Document Structure
Step 4: Analyze Impact of Author’s Purpose
Document Impact Demonstration:
Gompers' goals create an urgency reflected in the speech.
His demands for better conditions aim to galvanize convention attendees to advocate for their communities.
When to Apply Purpose in Analysis
Situations for Purpose Usage:
When analyzing sources such as legal documents, petitions, advertisements, and speeches.
Purpose is critical in AP Exam scenarios.
Examples of Document Purpose
Coca-Cola Advertisement (1886)
Purpose of Image: To sell Coca-Cola to average consumers and increase sales.
Election Propaganda for William McKinley (1896)
Purpose of Image: To assist in electing William McKinley as President of the United States.
Louisiana Literacy Test (1960)
Purpose of Document: To disqualify black voters and maintain social inequalities in the South.
Applying Purpose in Exam Scenarios
Common Historical Speech Examples
William Jennings Bryan, “Cross of Gold” Speech (1896)
Purpose of the Excerpt:
To garner support for Bryan’s presidential campaign following his nomination.
Targeted to inspire action among supporters to address key issues like silver coinage and criticism of big business.
Key Excerpt Insight: Addressing broader commercial and labor issues to foster a massive rallying of support against the gold standard.
Audience Analysis in Historical Rhetoric
Frederick Douglass, Editorial (1863)
Key Quote Analysis: Douglass urges enlistment in military service as a means to gain citizenship rights and respect.
Overall Rhetoric Goal: To inspire African Americans to fight for their rights and honor through patriotism.
Abraham Lincoln, Gettysburg Address (1863)
Purpose Analysis: Emphasized dedication to unfinished work and memorialized the dead's sacrifice while reinforcing government accountability to the people.