The Circular Flow Model
The Circular Flow Model Overview
The circular flow model depicts the continuous, repetitive flows of goods, services, resources, and money in a simplified market economy with no government sector.
Economic decision makers are divided into households and businesses, while markets are divided into the resource market and the product market.

Key Decision Makers
Households:
Defined as one or more persons occupying a housing unit, comprising about households in the U.S. economy.
Own all economic resources directly or indirectly, including all labor, land, capital, and entrepreneurial ability.
Sell resources in the resource market to generate income (wages, rents, interest, and profits) and buy goods and services in the product market.
Businesses:
Commercial establishments that aim to earn profits by offering goods and services for sale, comprising about businesses in the U.S.
Range from large corporations like Walmart (with sales of and employees worldwide) to single-person sole proprietorships with sales of less than per day.
Buy resources in the resource market (incurring costs) and sell finished goods and services in the product market to earn revenue.
Key Markets
Resource Market:
The market where households sell resources to businesses.
Productive resources flow from households to businesses, while money flows from businesses to households as wages, rents, interest, and profits.
Product Market:
The market where households purchase the goods and services produced by businesses.
Household consumption spending flows to businesses as revenue in exchange for finished products.
Mechanics of Economic Flows
Resource and Product Flow: A counterclockwise flow carries productive resources from households to businesses and finished products from businesses to households.
Money Flow: A clockwise flow carries money income from businesses to households and consumption expenditures from households to businesses.
Invisible Hand: Competition directs individuals and firms to promote the overall social interest as if guided by an invisible hand.