Radio Broadcast Segment – The Rewind 104.3 (Mid-Day Block)

Station Identity & Core Branding

• Primary Station Name & Frequency: “The Rewind 104.3” (often spoken as “one-zero-four-three”).

• Geographical Service Area: Baxter Springs, Joplin, surrounding Four-State region (KS/MO/OK/AR).

• Morning Host: Brando (tag-line: “Brando in the morning – more fun and more music”).

• Sonic Positioning:

  • “Carefully curated set of music for your musical enjoyment … or just a bunch of random songs – you be the judge.”

  • Frequent humor about classic radio clichés (e.g.
    “Stations have shouted ‘don’t touch that dial!’ – now we really mean it; ew, so many germs”).

• Digital Extension:

  • Free mobile app – promoted as “listen live anywhere,” powered by Kansas Crossing Casino & Hotel, downloadable at $\text{rewind1043.com}$.

Music Programming Mentions

• Immediate or upcoming plays referenced:

  • Jennifer Lopez → Coldplay.

  • Outkast.

  • Sixpence None the Richer.

  • N’Sync – “Tearin’ Up My Heart.”

  • Desiree – “You Gotta Be.”

  • Eminem – intro hook from “Without Me” (two trailer-park girls go round the outside…).

• Emphasis on 80s-90s-early-2000s pop/rock (“Rewind” theme).

On-Air Story / Talk Segment

• Raccoon Porch-Pirates (Seattle)

  • Family ordered a $\$95$ Italian cake via food-delivery.

  • Multiple raccoons stole & consumed entire cake from porch.

  • WA Dept. of Fish & Wildlife reminder: Do not feed raccoons – can encourage aggression.

  • Illustrates real-world urban wildlife conflict; humor used to transition back into music.

Advertising & Sponsored Messages

1. QC Kinetics (Regenerative Medicine)

• Core Product: Non-surgical, drug-free regenerative treatments for joint pain.

• Claims: Pain levels reduced “from $10$ to $0$.” Tens of thousands of satisfied U.S. patients.

• Benefits:

  • Avoids surgery, opioids, downtime.

  • “Future of medicine” narrative.

• Local Contact: $\text{Call }417\,515$ (full number truncated in spot).

• Meta-Significance: Example of medical advertising that leans heavily on testimonials, emerging tech, and anti-pharma sentiment.

2. Radiance Red-Light Therapy (Tropical Tan)

• Session: $20$-minute full-body lay-down.

• Physiologic Claims:

  • Increased collagen → reduces wrinkles, fine lines, age spots.

  • May improve psoriasis, rosacea, eczema, acne.

  • Pain & inflammation relief; improved circulation.

  • Early research: stimulates hair growth in androgenic alopecia.

• Promo: First-time users = half-price.

• Contact: $782\,3900$.

• Practical Note: Represents trend of spa services adopting medical-adjacent language without FDA clearing.

3. Verizon “Pay-for-what-you-need” Plan

• Offer: Bring-your-own-phone → receive discounted plan; includes Netflix + Max-with-ads bundle.

• Network: 5G.

• Fine Print: “Additional terms & conditions apply.”

4. O’Reilly Auto Parts – Battery Check

• Stat: $\frac{1}{4}$ car batteries are weak (25\%).

• Service: Free battery test; guided purchase of Super Start batteries.

5. Roper Kia – “Nicer, Newer Year” Sale

• Catchphrase: Jack Frost – “21¢ down” new-car promotion.

• Key Points:

  • Works even with negative equity or sub-prime credit (uses “Perfect Payment Program”).

  • Fine print: $0.21$ ¢ down requires bank approval; offer ends $01/31/2024$.

6. Briggs (Fort Scott) – Year-End Super Sale

• Inventory: $700+$ new & used; $200+$ vehicles <\$20,000.

• Financing Perks: No-money-down options; no payments until March.

7. College View Manor – Independent Senior Living

• Features: Pet-friendly; well-appointed apartments; communal dining; social activities.

• URL: $5\text{starliving.com}$.

8. Buffalo Run Casino – Shenandoah Concert

• Event Date: $01/13/2024$, Peoria Showplace.

• Tickets: On-sale via buffalo​run.com or box-office.

9. Business Expo (Joplin Area Chamber, 31st Annual)

• Venue: Downstream Casino Resort Pavilion.

• Date: $01/24/2024$.

• Hours:

  • Business-to-business: $9\text{ AM}$–$12\text{ PM}$ (business card = entry).

  • Community: $12\text{ PM}$–$4\text{ PM}$, $\$5$ adults; kids $\le5$ free.

• Exhibitors: $130+$ local businesses.

10. Girard Medical Center Clinics

• Locations: $6$ clinics across Crawford, Cherokee, Bourbon counties (KS); plus Express Care on weekends & holidays.

• Tag-line: “Caring for our communities, one patient at a time.”

11. Fox Sports Radio (Four-States)

• Frequencies: $99.1$ FM, $100.1$ FM, $1420$ AM.

• Hosts: Dan Patrick, Colin Cowherd, Doug Gottlieb.

• Local Perk: Broadcast partner for Kansas City Chiefs.

12. Progressive Insurance – Humor Spot

• Scenario linking late-night pizza, teen driver, “delivery time guarantee,” and a broken front fence → metaphor for why you need bundled coverage.

13. Grainger – Industrial Supplies

• Focus on “same-day pickup / next-day delivery” & commitment to uptime for MRO professionals.

Weather Segments

• Repeated forecast by Meteorologist Ann Holliday (American Media 24-Hour Weather Center).

  • Today: Mostly clear → becoming partly sunny, high $47^{\circ}!\text{F}$.

  • Tonight: Clouds settle, low $32^{\circ}!\text{F}$.

  • Tomorrow: Rain or light snow, high $40^{\circ}!\text{F}$; system moves out by night.

  • Saturday: High $40^{\circ}!\text{F}$.

Technical & UX Elements

• Encouragement to keep dial on station; juxtaposed with germ humor.

• Repeated station sweepers (“Feel it in your bones, hear it in your soul”).

• App promotion stresses geographic independence & casino sponsorship.

Broadcast Style & Rhetorical Devices

• Humor: Self-deprecating (“working hard … yeah right, picture that with a Kodak”), ad-lib banter about porch pirates.

• Metaphor: Comparing music sequencing to “carefully curated vs. random playlist.”

• Call-and-Response Hooks: “Who’s ready for a nicer, newer year? – I sure am.”

• Urgency & Scarcity: Deadlines (“I can’t do this all month”), limited-time offers, “don’t wait.”

Ethical & Practical Considerations

• Medical Advertising: QC Kinetics & Red-Light Therapy make therapeutic claims. Listeners should verify with licensed healthcare providers and evidence-based research.

• Wildlife Interaction: Feeding raccoons (even unintentionally via food delivery) can encourage nuisance behavior and public health risks (rabies, parasites).

• Consumer Literacy: Promotions such as “21¢ down” often roll negative equity into new loans; always read fine print and APR disclosures.

• Environmental Note: Car battery replacement drives lead recycling; proper disposal encouraged (O’Reilly provides intake).

Connections & Broader Relevance

• Show demonstrates classic commercial radio ecosystem: quick music turnover, personality mic-breaks, heavy ad inventory.

• Illustrates integrated local economy: radio promoting area businesses (Joplin Chamber, local medical centers), regional sports affiliations, and entertainment venues (Downstream, Buffalo Run).

• Technology trend: push toward digital streaming apps to supplement terrestrial reach.

• Cultural nostalgia: “Rewind” format banks on 80s-2000s hits to attract Gen X / elder-millennial demographics, generating advertiser-friendly audience with disposable income.

Numerical Snapshot (Quick Reference)

• $\$95$ Italian cake stolen by raccoons.

• $1/4$ (25\%) of car batteries weak.

• $20$-minute red-light therapy session (half price first visit).

• $130+$ businesses at expo (01/24/2024).

• $700+$ vehicles in Briggs sale; $200+$ under $\$20,000$.

• $21\text{ ¢}$ down Roper Kia promo (ends $01/31/2024$).

• Weather highs/lows: $47^{\circ}!\text{F}, 32^{\circ}!\text{F}, 40^{\circ}!\text{F}$.

These bullets capture every identifiable element—musical liners, narrative segments, commercial claims, community events, and meteorological data—enabling comprehensive review of the entire broadcast block without replaying the source audio.