Topic 6

TOPIC 6: THE ISLAMIC TOURISM DESTINATIONS

Malaysia: Leading Halal Destination

• Malaysia has been the premier Muslim-friendly destination for $9$ consecutive years.
• Awarded "Top Muslim-Friendly Destination of the Year (OIC)" at the $2024$ GMTI.

Islamic Tourism Centre (ITC)

• Operates under the Ministry of Tourism, Arts and Culture to develop the Islamic Tourism sector.
• Primary Services: Research, industry training, advisory consultation, and certify Muslim-Friendly Tourism and Hospitality (MFTH) standards.

Global Destinations

• Southeast Asia: Malaysia and Indonesia are ranked jointly as top destinations. Singapore leads among non-OIC nations.
• Middle East: Key hubs include Saudi Arabia, Egypt, Qatar, and Turkey.
• Non-OIC Performance: Average GMTI scores for non-Muslim countries increased by over $6\%$ in $2024$, highlighting improved efforts in Britain, Taiwan, and Australia.

Management & Key Areas

1. Essential Facilities:
   • Provide Qibla indicators and prayer mats in accommodations.
   • Designate clean prayer areas for guests.
2. Halal Gastronomy:
   • Offer certified halal food and ensure no cross-contamination.
3. Activities and Entertainment:
   • Provide gender-specific facilities such as separate pools or spas.
   • Ensure entertainment aligns with Islamic moral standards.
4. Marketing:
   • Use targeted, culturally sensitive strategies to promote halal-friendly attributes and attractions.