Graphic Design
Page 1
Introduction
Title: What is Art?
Author: Ambot
Page 2
What is Art?
Art is about expressing emotions, ideas, and creativity.
Usually lacks a specific goal or function.
Emphasizes personal interpretation and freedom.
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What is Design?
Design focuses on solving problems or achieving specific purposes.
Aims to create something functional and effective.
There is a clear intention behind design efforts.
Page 4
What is Graphic Design?
Title: What is Graphic Design? And Other Things Graphic Related
Author: George Dobluis
Page 5
Understanding Digital Images
Critical knowledge for multimedia design.
Affects quality, file size, and functionality of graphics used.
Digital images consist of pixels.
Storage, compression, and display of pixels impact appearance on screens.
Page 6
Resolution Graphic Formats
Resolution: Number of pixels in an image determining clarity and detail.
DPI vs. PPI: Terms associated with resolution.
Common formats include: GIF, PNG, JPG, TIFF.
Each suited for different purposes.
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Graphic Formats Breakdown
GIF:
For simple web graphics with limited colors.
Smallest file size; limited color range.
JPEG:
Widely used for photographs.
Compresses files but reduces quality after edits.
PNG:
Supports millions of colors and transparency.
Ideal for logos and graphics.
TIFF:
Best for high-quality images and editing.
Large file size; not web-friendly.
Page 9
Color Theory in Design
Color is a powerful design element affecting emotions and interactions.
Color theory aims to create visually appealing and functional designs.
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RGB and CMYK Color Models
RGB: Used for digital screens, starts with black.
CMYK: Used for printing, starts with white.
Page 11
Color Wheel
Tool for understanding color relationships.
Contains primary, secondary, and tertiary colors.
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Primary Colors
Red, Yellow, and Blue.
Cannot be created by mixing other colors.
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Secondary Colors
Green, Orange, and Purple.
Created by mixing primary colors.
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Tertiary Colors
Examples: Chartreuse, Teal, Vermillion, Yellow-orange, Red-orange, Violet, Magenta.
Created by mixing primary and secondary colors.
Page 15
Color Schemes
Guide how colors are combined in design.
Affects mood and perception of designs.
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Analogous Color Scheme
Uses three or more colors next to one another on the color wheel.
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Monochromatic Color Scheme
Utilizes tints, tones, and shades within the same color family or hue.
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Triadic Color Scheme
Involves three colors evenly spaced around the color wheel.
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Complementary Color Scheme
Uses colors opposite each other on the color wheel.
Page 27
The Gestalt Theory
Explains how people organize and perceive visual elements as unified wholes.
Essential for creating cohesive visual compositions in design.
Page 28
Definition of Graphic Design
Graphic design is a communication tool used in presentations for lectures, speeches, and reports.
Typically presented before an audience.
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Similarity Principle
Objects that look similar are perceived as part of the same group.
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Gestalt Principle of Continuity
Continuation: the eye is drawn along paths, lines, or curves.
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Closure Principle
Viewers perceive incomplete shapes as complete when key visual cues are present.
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Proximity Principle
Elements placed closer together are perceived to be related more than those spaced apart.
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Figure/Ground Principle
The eye separates objects (figure) from the background (ground).
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Order and Symmetry
Balanced and symmetrical objects provide a sense of harmony and stability.
Page 36
Text in Multimedia
Text is crucial despite seeming easy in multimedia experiences.
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Typography
Concerned with choosing and arranging fonts, sizes, and spacing.
Defines the personality and vibe of a layout.
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Text Size
Measured in points, from the top of a tall letter to the bottom of a descender letter.
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Font
The complete set of letters, numbers, symbols, and punctuation of a specific typeface at a particular size.
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Typeface
Name for a group of related fonts, while a font is a specific version of that typeface.
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Leading
The space between lines of text; crucial for readability.
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Kerning/Letter Spacing
Kerning: Adjusting space between individual letters.
Tracking: Adjusting space evenly across a whole word or sentence.
Page 45
Thank You
Closing remark.