Top-Down Processing: Whole idea to parts.
Bottom-Up Processing: Parts to whole idea.
Schemas: Preexisting mental concepts.
Perceptual Set: See things as part of a group.
Constancies: recognize that objects do not physically change despite changes in sensory input (size, shape, brightness)
Apparent movement: objects can appear moving when they aren’t (flip books, blinking lights)
Inattentional Blindness: Fail to notice added thing.
Change Blindness: Fail to notice change.
Cocktail Party Effect: Notice name spoken.
Binocular Depth Cues (3D image):
Monocular Depth Cues (2D image):
Automatic encoding – requires no effort (what did you have for breakfast?)
Effortful encoding–requires work (school)
Structural encoding (shallow) – emphasis on physical structural
Phonemic encoding (intermediate)– emphasis on what words sound like
Semantic encoding (deep) = emphasis on meaning of the words
Elaborative Rehearsal – strategies to enhance encoding like below:
*Imagery – attaching images to information makes it easier to remember
*Dual encoding – using multiple methods of processing to remember (photo + words)
*Chunking – break info into smaller units to aid in memory (like a phone #)
*Mnemonics – shortcuts to help us remember info easier
*Acronyms – using letter to remember something (PEMDAS)
*Method of loci – using locations to remember a list of items in order
Context dependent memory – where you learn the info you best remember the info (scuba divers testing)
State dependent memory – the physical state you were in when learning is the way you should be when testing (study high, test high)
Mood congruent memory – remember happy events when happy, sad when sad
Forgetting curve: recall decreases rapidly at first, then reaches a plateau after which little more is forgotten
Distributed practice (spacing effect) – review a little every night (resets forgetting curve )
Massed practice – cramming
Testing effect – quizzing over material periodically
Memory organization
Acetylcholine neurons in the hippocampus for episodic and semantic
Memories before age 3 are unreliable (infantile amnesia) – hippocampus still forming
Cerebellum for implicit / procedural memories
Amygdala for emotional memories
Frontal lobe for encoding and retrieval
Long-term potentiation: neural basis of memory – connections are strengthened over time with repeated stimulation (more firing of neurons)
*Memory consolidation – memories are strengthened and made more stable with time