The Daily Mirror

  • The Daily Mirror is a British national tabloid newspaper first produced in 1903.

  • It is owned by Trinity Mirror. Trinity Mirror plc is the largest British newspaper, magazine and digital publisher.

  • It has 150 national and regional newspaper titles.

  • The national titles include the Daily Mirror, the Daily Record, the Sunday Mirror, the Sunday

  • People, the Sunday Mail and local titles including the Liverpool Echo and the Manchester Evening News. The company also runs 80 websites.

  • It is left-wing and has an allegiance to the Labour Party

  • Pro-EU and anti-Brexit

  • Lower-middle class/working-class readership

  • Red-top tabloid: more entertaining, more informal, comical


The company states in its Vision and Values:

 'Our vision is to be an essential part of people's daily lives by delivering quality content and services that inform, enlighten and enrich'

HOW DOES DAILY MIRROR TARGET, ATTRACT AND REACH READERS?

The newspaper's website is another platform through which the newspaper reaches readers. This includes a range of features to target and attract readers including:

Interactive features: these are the elements of the website that allow the user to become involved with the site through blogs, forums surveys, email opportunities, etc. This feature may encourage the audience to return regularly to the site as their involvement develops. The 'Got a Story?' part of the website encourages readers to be prosumers and contribute to the content of the newspaper by producing their own stories.

The copy states that the paper is for 'a reader who wants to be empowered and knows their own mind'. The slogan for the site is 'the intelligent' tabloid. This is an attempt to distance itself from the more low-brow newspaper titles.

The navigation bar: this allows the audience to choose which elements of the website they want to visit.

Multi-media features: websites will use a mixture of text, images and sound, and allow the audience to watch videos related to news, current affairs and celebrity stories

External web links: an image or a keyword that will take the user to another page or website, this may enable them to access further information about a news story or related issue.