6.2
Focus of lecture: Understanding the unreliability of people's explanations for their behavior.
A True Reason
Main Idea: People often provide inaccurate reasons for their actions.
Example query: "Why did you check Facebook?"
Acknowledgment: Reasons often provided are not lies but rather post hoc inventions by the brain.
Coherent Narrative: The brain desires to create a seamless narrative, retroactively justifying behaviors.
Example behavior: Sitting and idly kicking legs.
Inquiry for reasoning: Why do this?
Possible invented explanation: "My leg was getting stiff."
Eating Example:
Reasoning for eating an apple: "I was hungry."
Critical Reflection: The feeling of hunger may precede the action but is not specifically tied to the moment of eating.
Key Discussion: Our brains fabricate reasons that often do not reflect our true motivations.
Caused People
Discussion of a significant experiment illustrating the disconnect between actual causes and perceived reasons for behavior.
Conducted by: Bateson and colleagues at the psychology department of Newcastle University (UK).
Experiment Setup: Coffee and tea were provided on an honor system.
Observation: Faculty were underpaying for these beverages.
Explanation: Some faculty members justified their behaviors with excuses like not having change, but others might have been dishonest.
Experiment Objective: To examine if changing visual cues would influence the payment behavior.
Picture Of Face
Experimental Design:
Alteration made to a posted piece of paper displaying the coffee and tea prices.
Visuals altered between a face (that appeared to be looking at the person) and flowers.
Results:
Significant increase in payment when a face was present: payments were 2.76 times higher for weeks featuring a face compared to those with flowers.
Critical observation: Do people realize the influence of the face on their payment behavior?
Hypothetical responses from participants:
"I didn’t have change last week."
"I was in a rush last week."
Reality: The influence of visual stimuli was not recognized by the faculty despite its clear impact on behavior.
Ask The People
Key Insight: People are frequently unaware of the true motivations behind their behaviors.
When asked directly, individuals may fabricate explanations for their actions due to discomfort with ambiguity.
Methodological Note: Although this study has faced media scrutiny, it continues to hold significant value and is mentioned despite minor methodological flaws.
Recommendation for Further Reading: There exists more rigorous research on the effect, but it is not mandatory for this course.
Conclusion
Cautionary Advice:
Skepticism about relying solely on individuals' recollections or justifications for their actions is advised.
Importance of understanding potential inaccuracies in self-reported motivations.
Individuals may not be intentionally deceptive but could still be mistaken.