sports media entertainment management

Involves Managers Bargaining with Representative Associations or Unions

  • Managers negotiate with unions or representative associations on behalf of employees.

Knowledge Areas

Sports and Entertainment Marketing/Strategic Marketing

  • Commercialization:

    • Involves utilizing mass media for public exposure.

  • Corporate Sponsorship:

    • Utilizes funding from corporations that offer both financial support and brand recognition.

  • Merchandising:

    • Sports, sponsorships, and companies collaborate to generate sales of goods and merchandise through fan engagement, thus facilitating funding, promotion, and brand recognition.

  • Strategic Control:

    • Assesses the market program to ensure ongoing achievement of objectives and goals set by the organization.

Facility and Event Management

  • Facility Management:

    • Concentrates on maintaining up-to-date equipment, efficient use of space, and ensuring safety and security during events.

  • Event Management:

    • Involves planning, logistics, and marketing to successfully execute events.

Human Resource Management (Labor Relations)

  • HRM:

    • Focuses on personal management, industrial relations, employee relations, and the overall management of personnel within organizations.

Promotion, Advertising, and Sponsorship for Sports and Entertainment Industry

  • Sponsorships:

    • Provides essential funding for the sports and entertainment sector while promoting the sponsor’s corporation (e.g., Pepsi during the Super Bowl halftime show).

  • Merchandising:

    • A strategy aimed at enhancing exposure and generating revenue.

  • Promotion:

    • Includes celebrity endorsements and mass media strategies to elevate the company's profile from national to global scale.

Financing and Economic Input

  • Financing:

    • Refers to the provision of money for an enterprise; includes short-term instruments such as commercials, credit, and loans.

  • Economic Input:

    • Discusses how companies obtain infrastructure to support their businesses, which can come from government, investments, or banking opportunities.

Planning, Distribution, Marketing, Pricing, and Selling Sports and Entertainment Events

  • Marketing Process:

    • Analyzes audience behavior and needs, developing appropriate marketing strategies to fulfill these needs.

Promotion

  • Refers to the act of publicizing the product.

Commercialization of Sports

  • Describes the relationship between modern sports and mass media public exposure.

Cooperation Sponsorship

  • Allows sports organizations to secure funding while enhancing brand recognition (win-win scenario).

Merchandising

  • Enables sports, entertainment, and companies to gain both exposure and revenue.

Sports Law

  • Athlete Rights and Compensation:

    • The NCAA debates issues related to the unpaid status of college athletes.

  • Gambling and Corruption:

    • Addresses illegal activities associated with gambling in sports.

  • Violence in Sports:

    • Discusses various forms of violence that can arise within the realm of sports.

Communication in Sports and Entertainment (Media)

  • Relationship of Exposure:

    • Media provides essential revenue through the broadcasting of sports, indicating a heavy reliance on media for exposure.

  • Media Influence:

    • Mass media impacts sports through various formats including photography, radio, television, and the internet.

  • Technological Advancements:

    • Highlights the evolution of media technologies such as radio and television.

  • Economic Interdependence:

    • Media companies invest significantly in sports, recognizing its commercial value.

Sports Governance

  • Encompasses the formal structure and processes for organizing and regulating sports.

  • Key Aspects:

    • Ethical leadership, accountability, risk management, and responsibilities towards stakeholders.

  • Factors Influencing Sports:

    • Globalization patterns, migration trends, and emerging gender issues, especially reflecting the values that segregate different sports disciplines.

Marketing/Management Information Technology and Research

  • Market Research:

    • Involves data collection and analysis to inform strategic decisions.

  • Management Information Systems (MIS):

    • Utilizes data from transaction processing systems and external sources to aid management functions.

  • Decision Support Systems (DSS):

    • Assists in projecting and predicting outcomes of decisions made within the organization.

Leadership and Managing Groups and Teams in the Sports and Entertainment

  • Characteristics of Leaders:

    • Visionary leadership, adaptability, and strong communication skills are essential for effective leadership.

  • Roles:

    • Includes coaches, managers, producers, and directors.

  • Team Dynamics:

    • Emphasizes aspects such as collaboration, diversity, and conflict resolution within teams.

Companies and Marketing-Effectiveness Rating

  • A marketing-effectiveness rating review helps companies evaluate their customer philosophy, marketing information, and overall efficiency of marketing operations.

Industry Management Strategies and Strategic Planning Tools

  • Strategic Planning:

    • Involves setting measurable goals within a specific timeframe to ensure the completion of tasks and objectives.

Basic Functions of Management

  • Functions Include:

    • Planning: Establishing plans and objectives.

    • Organizing: Structuring resources and tasks.

    • Leading: Directing and motivating staff.

    • Controlling: Monitoring and evaluating organizational performance.