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Imperialism Rise in Nationalism • During the French and Industrial Revolution, nationalism continued to inspire nations to increase their political and economic power. • Nationalism became the ideal force in the political, economic, and cultural life in the world, becoming the first universal ideology-organizing all people into a nation state. Nationalism Defined • The strong belief that the interest of a particular nation-state is of primary importance. o Nation-State – a state where the vast majority shares the same culture and is conscious of it. It is an ideal in which cultural boundaries match up with political ones. • As an ideology, it is based on the idea that the individual’s loyalty and devotion to the nation-state surpass other individual/group interests. • Exalting one nation’s belief above all others and placing primary emphasis on promotion of its culture and interests, excluding the interests of others. Changing the World through a Nationalistic Vision • The French Revolution significantly changed the political world and how countries govern. • The Industrial Revolution significantly changed the economic world. • The Age of Imperialism (1870-1914) dramatically changed the political, economic, and social world. What is Imperialism? • Imperialism- The policy of extending the rule of authority of an empire or nation over foreign countries, or of acquiring and holding colonies and dependencies. Power and influence are done through diplomacy or military force. Reasons for Imperialism • There are 5 main motives for empires to seek to expand their rule over other countries or territories: 1. Exploratory • Imperial nations wanted to explore territory unknown to them. • The main purpose for this exploration of new lands was for resource acquisition, medical or scientific research. o Charles Darwin • Other reasons: o Cartography (map making) o Adventure 2. Ethnocentric • Europeans acted on the concept of ethnocentrism o Ethnocentrism- the belief that one race or nation is superior to others. • Ethnocentrism developed out of Charles Darwin’s “survival of the fittest” theory. Philosophers used the theory to explain why there were superior races and inferior races. o This became known as Social Darwinism. • Most imperial nations believed that their cultural values or beliefs were superior to other nations or groups. • Believed imperial conquest would bring successful culture to inferior people. 3. Religious • Imperial expansion promoted a religious movement of people setting out to convert new members of conquered territories. • With the belief that Christianity was superior, missionaries believed it was their duty to spread Christianity to the world. • Christian missionaries established churches, and in doing so, they spread Western culture values as well. • Typically, missionaries spread the imperial nation's language through education and religious interactions. 4. Political • Patriotism and Nationalism helped spur our imperial growth, thus creating competition against other supremacies. • It was a matter of national pride, respect, and security. • Furthermore, European rivalry spurred nations for imperial conquest. Since land equaled power, the more land a country could acquire the more prestige they could wield across the globe. • Empires wanted strategic territory to ensure access for their navies and armies around the world. • The empire believed they must expand, thus they needed to be defended. 5. Economic • With the Industrial Revolution taking place during the same time, governments and private companies contributed to find ways to maximize profits. • Imperialized countries provided European factories and markets with natural resources (old and new) to manufacture products. • Trading posts were strategically placed around imperialized countries to maximize and increase profits. o Such places as the Suez Canal in Egypt which was controlled by the British provided strategic choke hold over many European powers. o Imperial powers competed over the best potential locations for resources, markets, and trade. History of Imperialism • Ancient Imperialism 600 BCE-500 CE o Roman Empire, Ancient China, Greek Empire, Persian Empire, Babylonian Empire. • Middle Age Imperialism (Age of Colonialism-1400-1800s) o Great Britain, Spain, Portugal, France, Netherlands (Dutch), Russia. • Age of Imperialism 1870-1914 o Great Britain, Spain, Portugal, France, Germany, Belgium, Italy, Japan, United States, Ottoman Empire, Russia. • Current Imperialism...? o U.S. Military intervention (i.e. Middle East) o Russia’s Invasion of Ukraine. Imperialism Colonialism • Refers to political or economic control, either legally or illegally. • Refers to where one nation assumes control over the other. • Creating an empire, expanding into neighboring regions and expanding the dominance far outside its borders. • Where a country conquers and rules over other regions for exploiting resources from the conquered country for the conqueror's benefit. • Foreign government controls/governs a territory without significant settlement. • Foreign government controls/governs the territory from within the land being colonized. • Little to no new settlement established on fresh territory. • Movement to settle to fresh territory. Age of Colonialism WHEN? • Started around the late 1400s and ended around the late 1700s/early 1800s. WHY? • Primary Reason: European countries, wished to find a direct trade route to Asia (China & India) and the East Indies. o Quicker and relatively more effective than land routes over Asia. • Secondary Reason: Empire expansion (land power) WHO? • Countries involved: Great Britain, France, Spain, the Dutch & Portugal. • Individuals’ knowns as Mercantilists believed that maintaining imperialized territory and colonizing the region could serve as a source of wealth, while personal motives by rulers, explorers, and missionaries could therefore promote their own agenda. o This agenda being “Glory, God and Gold”. Mercantilism • Mercantilism was a popular and main economic system for many European nations during the 16th to 18th centuries. • The main goal was to increase a nation’s wealth by promoting government rule of a nation’s economy for the purpose of enhancing state power at the expense of rival national power. • It was the economic counterpart of political absolutism. Why did mercantilists want colonies? • Mercantilists believed that a country must have an excess of exports over imports. • By colonizing territory, it provided the nation with indispensable wealth of precious raw materials. • Therefore, the claimed territory served as a market and supplier of raw materials for the mother country. Which, in time, provided an excess of exports for the nation and thus created wealth. o Development of Trading Companies to support this economic system. Hudson Bay Company – (1670). Controlled primarily North America. o Dutch East Indie Trading Company (1682) o East Indian Trading Company (1600) o Royal African Trade Company (1672) WHERE? • European nations begun to colonize the America, India and the East Indies to create a direct trade route. • Great Britain was the leading power in India, Australia and North America, South Africa. • Spain colonized central and South America. • French held Louisiana, coastal land of Africa and French Guinea. • The Dutch built an empire in the East Indies. • The Portuguese was able to take control of present-day Brazil and the southern tip of South America and Japan. Age of Colonialism • As countries started to imperialize these regions, eventually the concept of colonization took hold: • This is what makes the Age of Colonialism extremely different! End of Colonialism • By 1800, colonialism became less popular • Why? o Revolutions (Spain, France & American) o The Napoleonic Wars o Struggle for nationalism and democracy. o Exhausted all money and energy to supervise their colonies. Waiting to wake again • Imperialism would stay quiet for close to 50 years before Great Britain and France’s economies revitalized. • The outbreak of the Industrial Revolution only encouraged and revitalized European nations to begin their conquest for new territory and resources. Age of Imperialism THE SCRAMBLE FOR AFRICA 1870-1914 Conditions Prior to Imperialism of Africa  European interest in exploiting Africa was minimal.  Their economic interests & profit in Africa primarily came through coastal trade that took place during the 1500-1700s.  The slave trade became the main source of European profit.  Furthermore, disease, political instability, lack of transportation and unpredictable climate all discouraged Europeans from seeking territory. Slave Trade & the Trans-Atlantic Slave Voyages  Forced labor was not uncommon during the 13-17th Centuries. Africans and Europeans had been trading goods and people across the Mediteranea for centuries.  This all changed from 1526 to 1867, as a new system of slavery was introduced that became highly “commercialized, racialized and inherited”  By 1690, the America and West Indies saw approximately 30,000 African people shipped from Africa. A century later, that number grew to 85,000 people per year.  By 1867, approximately 12.5 million people (about twice the population of Arizona) left Africa in a slave ship. What Changed? 1. End of the Slave Trade- Left a need for trade between Europe and Africa. 2. Innovation in technology- The steam engine and iron hulled boats allowed Europe 3. Discovery of new raw materials- Explorers located vast raw materials and resources and this only spurred imperialism with Europe in the wake of the Industrial Revolution. 4. Politics- Unification of Germany and Italy left little room to expand in Europe. Germany and Italy both needed raw materials to “catch up” with Britain and France so they looked to Africa. The Scramble for Africa  The scramble started in 1870.  Although some coastal land had previously been acquired before 1870, the need for territory quickly accelerated as European countries looked t get deeper into Africa.  Within 20 years, nearly all continents were placed under imperialistic rule. Who was Involved?  Great Britain  France  Germany  Italy  Portugal  Belgium  Spain (kind) Violent Affairs  Violence broke out multiple times when European nations looked to claim the same territory.  Germ Chancellor. Otto van Bismarck. Attempted to avert the possibility of violence against the European powers.  In 1884, Bismarck organized a conference in Berlin for the European nations. The Berlin Conference (1884-85)  The conference looked to set ground rules for future annexation of African territory by European Nations.  Annexation is the forcible acquisition and assertion of legal title over one state’s territory by another state, usually following military occupation of the territory.  From a distant perspective, it looked like it would reduce tensions among European nations and avert war.  At the heart of the meeting, these European countries negotiated their claims to African territory, made it official and then mapped their regions.  Furthermore, the leaders agreed to allow free trade among imperialized territory and some homework for negotiating future European claims in Africa was established. Further Path  After the conference, european powers continued to expand their claims in Africa so that by 1900. 90% of the African territory had been claimed. A Turn towards Colonization?  Upon the imperialization of African territory, European nations and little interest in African land unless it produced economic wealth.  Therefore, European governments put little effort and expertise into these imperialized regions.  In most cases, this emat a form of indirect rule. Thus, governing the natin without sufficient settlement and government from within the mother country. Some Exceptions  There were some exemptions through in Africa as colonization was a necessary for some regions i n Africa.  Some regions where diamonds and gold were present. Government looked to protectorate the regions and establish rule and settlement in the regions.  Protectorates: A state controlled and protected by another state for defense against aggression and other law violations. Would  Some examples include South Africa, Botswana, Zimbabwe and Congo. Conclusion  Although it may appear that the Berlin Conference averted war amid the African Scramble, imperialism eventually brought the world into worldwide conflict.  With the continued desire to create an empire by European nations. World War 1 would break out which can be linked to this quest at imperialism.
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Consumer decision making

Decision making model

Utility theory

Consumer think rationally

Choose product that brings the most value

Explain how people make expensive purchase, used by economist for a long time

Reductionist: Lack impulse buying where customer don’t think carefully

Satisficing theory

We don’t have enough info to make completely rational choice

We are bounded rationality: Cognitive limits, time and info limit

Definition of good enough varies between individual: Aspiration level

The most realistic model

Aspirational level is hard to measure

Prospect theory

Explain why customer sometimes act irrationally

Customer weight win and loss from their reference point

We are loss aversion, we prefer certain gains over risky ones

(Business should offer certain discount when sign up or buy 2+ products, the certain gain encourage to buy)

We avoid risk

(Advertisement should state the potential losses occur from not buying a product, medical insurance, earn certain small hospital fee reduction or pay the whole fee)

(Business should give limited time discount or items to create risk of scarcity, encourage buying)

Cultural differences: Loss aversion is different in culture, lower in collectivist than individualistic

Decision making theory

Compensatory strategy

Use when: Consider few products

Weigh pros / cons of each, let positive attribute compensate for negative ones

Work out overall score and choose the best

Maximise utilitarian value of choice => online website has product comparision ( encourage using compensatory theory)

Reductionist: Too rational, ignore emotion

Non-compensatory strategy

Use when: Consider lots of product

Choose final product with least cons

Product can be eliminated right away if it has a negative attribute

Include heuristics:

  1. Conjunctive heuristic: Set minimum rating criteria, choose the first product that satisfy all of the ratings

  2. Elimination-by-aspects: Make a set of criteria, eliminate products that don’t meet criteria, go for one criteria at a time

  3. Lexicographic heuristic: Choose product that has the most important attribute according to you. Idiographic: We set our own criteria

Quick decision when facing many choices (realistic)

Miss out good product just because it has one negative attribute

Partially compensatory strategy

Make decision in a sequence, rather than one-off

  • Majority of conforming decision: First 2 products are evaluated against all relevant attributes, the best one stayed to move on compare with another product

  • Frequency of good/bad feature: All products are compared at same time, the one with most good things that exceed cut-off value (minimum requirement) is chosen

Combined rationality of compensatory and heuristics of non-compensatory

Holistic approach: include personal reference

Time consuming

Mini study: Jedetski

Non-compensatory strategy used for website with no comparison + has more products

24 ppt, buy golf clubs from 2 websites, only one allows product comparison

Questionnaire about website satisfaction

Online website leads to more compensatory strategy used

Didn’t explain why comparison tool can not increase satisfaction (author just claimed because of other factors of the website)

Choice heuristics

Mental shortcut to make fast decision, lead to bias

R- ATAR

  • Availability heuristic: Buy product come to our mind first (brand recognition)

  • Representativeness heuristic: Perceive info in a pre-determined stereotype (Mercedes cars are only for rich people, the reputation attract customers to buy)

  • Recognition heuristic: Buy products we recognize (useful when seeing products we don’t know of, like shopping in another country)

  • Anchoring heuristic: Use impression we have about the first product that we see to judge later products ( introduce high price items first and then present lower one, make we believe the later one is cheaper)

  • Take the best heuristic: Choose product based on the important attribute we need, ignore other factors (like non-compensatory)

Mini study: Del Campo

Choose 1 out of 5 eggs

2 groups with one group under time pressure to force ppt use heuristics

Time pressured group used take-the-best in Austria but not in Spain

Decision-making style is different in each countries (cultural factor)

Cultural differences: Only 2 countries used, heuristic might be even more different in other countries

Ppt use online survey, not actually buying product = lack ecological validity

Point of purchase

Placement of product to make us buy more

Multiple unit pricing

Discount if buy multiple products

Suggestive selling

Lure customers to buy accessories with a main product they buy

(Buying coke when getting a burger)

Mini study: Wansink

Point of porchase factors that influence how many quantities of a product we buy

2 field, 2 lab experiment

Field: Campbell soup receive discount, in one supermarket it says customers can buy as many as they want, the other supermarket say each customers only allowed to buy 4 or 12

The 4 or 12 increase sales more than no limit

Both field and lab. Both validity and realistic setting

Did not ask ppt why they buy that many quantities

System 1 and 2 thinking

System 1

Fast, unconscious, used less effort and hence used more often, involve heuristics

E.g: satisficing theory, non-compensatory

Heuristic bring bias: we miss out new product on recognition heuristic

System 2

Slower, more effort, used for expensive product

Compensatory, utility theory

System 1 and 2 can be combined throughout experience

With experience, expert can make complicated decision faster than inexperienced person

Hall - Choice blindness in taste

Choice blindness: Fail to recall our previous choice

Aim: Whether choice blindness of taste and smell happen in realistic setting of supermarket

Hypothesis: Choice blindness will not happen if:

  • The 2 pairs of product are too different from each other

  • Customer really like one over the other

  • If they receive gift for participation

About supermarket

Field experiment in real Sweden supermarket

Researcher pretend this is a quality test for tea/jam

Area has moderate noise and neutral odor

About ppt

Opportunity, 180 Swedish shopper, mostly females, mean age 40.2

IV

  1. Whether ppt receive free gift (more focus on choosing the one they like that will be the one they take home)

  2. Whether flip the can or not

  3. Whether 2 pairs are similar or different

DV: Detection and ppt confidence

About the can

Pretest to choose out the pairs of teas/jams that are most similar or different

All pairs matched for color and consistency

We have a cup that has a divider in middle, containing 2 different tea/jam for researcher to flip in secret

Procedure

Half ppt were told they will receive free gift (pick their favorite tea/jam)

Smell tea or taste jam, might do one or the other condition first

Choose the one they like, rate on scale of 10

(During that time, researcher secretly flip the can)

ppt try the taste of their chosen one again (but it’s actually the other taste this time) an verbally explain why they like it

Rate how difference the 2 products are and how confident they are in their choice, 10 point scale

Procedure repeat for the other pair of product

In control group the can was not flipped

After experiment:

ppt ask if they noticed anything unusual

  1. ppt notice something wrong immediately after tasting = concurrent detection

  2. ppt notice at the end of experiment (before or after debrief) = retrospective detection

  3. ppt did not report change, but say the taste/smell was different = sensory change detection

debriefed and gave consent form

Result

Majority have choice blindness (only around 33% people detected difference in both tea+jam)

Detect better when the pairs were too different, yet choice blindness still affect more than half of ppt

Receiving gift increase choice blindness

No difference in confidence and ability to differentiate 2 pairs in all groups

Conclusion

Choice blindness affect smell, taste, vision in a realistic setting. And it’s not affected even though our actions have consequences (receive the free gift)

Valid: control group, pre test, randomly assign tea/jam group and whether the jar was flipped or not.

Realistic setting in supermarket + ppt believed this is a quality test = no demand characteristic + ecological validity

Lots of data: interview and rating

Field experiment, can’t control all variables. Noise may vary over time, some ppt get distracted by loud noise. Can’t keep certain aspect standardized = lower validity

ppt might speak to each other => reveal the study => not behave naturally. demand characteristics

Individual: ppt detect at different time, some feel unsure if they should mention the change (personality differences)

Situational: Authors realise that this was a low-risk decision with no negative consequences, and that consumers are more likely to recognise manipulation in a decision with higher stakes.

Consumer memory for advertising

Interference theory: Forgetting occur because retrieving something from long-term memory is interfered by other memory

Retroactive interference: Forgetting old memory to replace with new. (Brand info might be forgotten if customer learn info about new brand or new product)

Proactive interference: Opposite of retroactive, struggle to learn new things because the old memory is too strong (New brand info have to compete with old memory about brand info)

Mini study: Burke and Srull

Investigate retroactive and proactive effect on ads remembering

144 psy student, watch advert on computer screen (text only, no picture)

Rate how likely to buy and how interested they are in adverts

3 conditions:

  • Adverts are different brand and product

  • Different brand but same product type

  • Same brand same product type

ppt surprise recall test of 3 target advert

ppt recall better if ads are unrelated, worsen in different brand same product and worst in same brand same product

recall better if rate likelihood of buying rather than interest value

Second experiment: the same but key ads are presented later

Study 1 proved retroactive interfere with recall

Study 2 proved that proactive interfere with recall

Control variables: same time to recall ad, random allocation of group = reliability

Conducted when computers were not popular, so survey on computer lack ecological validity for that time

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Chapter 24: Forensic DNA Databases: Tools for Crime Investigation
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Introducing Rhetoric: Using the “Available Means”
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studied byStudied by 58 people
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Chapter 5: Sensation and Perception
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studied byStudied by 55 people
5.0(1)
Imperialism Rise in Nationalism • During the French and Industrial Revolution, nationalism continued to inspire nations to increase their political and economic power. • Nationalism became the ideal force in the political, economic, and cultural life in the world, becoming the first universal ideology-organizing all people into a nation state. Nationalism Defined • The strong belief that the interest of a particular nation-state is of primary importance. o Nation-State – a state where the vast majority shares the same culture and is conscious of it. It is an ideal in which cultural boundaries match up with political ones. • As an ideology, it is based on the idea that the individual’s loyalty and devotion to the nation-state surpass other individual/group interests. • Exalting one nation’s belief above all others and placing primary emphasis on promotion of its culture and interests, excluding the interests of others. Changing the World through a Nationalistic Vision • The French Revolution significantly changed the political world and how countries govern. • The Industrial Revolution significantly changed the economic world. • The Age of Imperialism (1870-1914) dramatically changed the political, economic, and social world. What is Imperialism? • Imperialism- The policy of extending the rule of authority of an empire or nation over foreign countries, or of acquiring and holding colonies and dependencies. Power and influence are done through diplomacy or military force. Reasons for Imperialism • There are 5 main motives for empires to seek to expand their rule over other countries or territories: 1. Exploratory • Imperial nations wanted to explore territory unknown to them. • The main purpose for this exploration of new lands was for resource acquisition, medical or scientific research. o Charles Darwin • Other reasons: o Cartography (map making) o Adventure 2. Ethnocentric • Europeans acted on the concept of ethnocentrism o Ethnocentrism- the belief that one race or nation is superior to others. • Ethnocentrism developed out of Charles Darwin’s “survival of the fittest” theory. Philosophers used the theory to explain why there were superior races and inferior races. o This became known as Social Darwinism. • Most imperial nations believed that their cultural values or beliefs were superior to other nations or groups. • Believed imperial conquest would bring successful culture to inferior people. 3. Religious • Imperial expansion promoted a religious movement of people setting out to convert new members of conquered territories. • With the belief that Christianity was superior, missionaries believed it was their duty to spread Christianity to the world. • Christian missionaries established churches, and in doing so, they spread Western culture values as well. • Typically, missionaries spread the imperial nation's language through education and religious interactions. 4. Political • Patriotism and Nationalism helped spur our imperial growth, thus creating competition against other supremacies. • It was a matter of national pride, respect, and security. • Furthermore, European rivalry spurred nations for imperial conquest. Since land equaled power, the more land a country could acquire the more prestige they could wield across the globe. • Empires wanted strategic territory to ensure access for their navies and armies around the world. • The empire believed they must expand, thus they needed to be defended. 5. Economic • With the Industrial Revolution taking place during the same time, governments and private companies contributed to find ways to maximize profits. • Imperialized countries provided European factories and markets with natural resources (old and new) to manufacture products. • Trading posts were strategically placed around imperialized countries to maximize and increase profits. o Such places as the Suez Canal in Egypt which was controlled by the British provided strategic choke hold over many European powers. o Imperial powers competed over the best potential locations for resources, markets, and trade. History of Imperialism • Ancient Imperialism 600 BCE-500 CE o Roman Empire, Ancient China, Greek Empire, Persian Empire, Babylonian Empire. • Middle Age Imperialism (Age of Colonialism-1400-1800s) o Great Britain, Spain, Portugal, France, Netherlands (Dutch), Russia. • Age of Imperialism 1870-1914 o Great Britain, Spain, Portugal, France, Germany, Belgium, Italy, Japan, United States, Ottoman Empire, Russia. • Current Imperialism...? o U.S. Military intervention (i.e. Middle East) o Russia’s Invasion of Ukraine. Imperialism Colonialism • Refers to political or economic control, either legally or illegally. • Refers to where one nation assumes control over the other. • Creating an empire, expanding into neighboring regions and expanding the dominance far outside its borders. • Where a country conquers and rules over other regions for exploiting resources from the conquered country for the conqueror's benefit. • Foreign government controls/governs a territory without significant settlement. • Foreign government controls/governs the territory from within the land being colonized. • Little to no new settlement established on fresh territory. • Movement to settle to fresh territory. Age of Colonialism WHEN? • Started around the late 1400s and ended around the late 1700s/early 1800s. WHY? • Primary Reason: European countries, wished to find a direct trade route to Asia (China & India) and the East Indies. o Quicker and relatively more effective than land routes over Asia. • Secondary Reason: Empire expansion (land power) WHO? • Countries involved: Great Britain, France, Spain, the Dutch & Portugal. • Individuals’ knowns as Mercantilists believed that maintaining imperialized territory and colonizing the region could serve as a source of wealth, while personal motives by rulers, explorers, and missionaries could therefore promote their own agenda. o This agenda being “Glory, God and Gold”. Mercantilism • Mercantilism was a popular and main economic system for many European nations during the 16th to 18th centuries. • The main goal was to increase a nation’s wealth by promoting government rule of a nation’s economy for the purpose of enhancing state power at the expense of rival national power. • It was the economic counterpart of political absolutism. Why did mercantilists want colonies? • Mercantilists believed that a country must have an excess of exports over imports. • By colonizing territory, it provided the nation with indispensable wealth of precious raw materials. • Therefore, the claimed territory served as a market and supplier of raw materials for the mother country. Which, in time, provided an excess of exports for the nation and thus created wealth. o Development of Trading Companies to support this economic system. Hudson Bay Company – (1670). Controlled primarily North America. o Dutch East Indie Trading Company (1682) o East Indian Trading Company (1600) o Royal African Trade Company (1672) WHERE? • European nations begun to colonize the America, India and the East Indies to create a direct trade route. • Great Britain was the leading power in India, Australia and North America, South Africa. • Spain colonized central and South America. • French held Louisiana, coastal land of Africa and French Guinea. • The Dutch built an empire in the East Indies. • The Portuguese was able to take control of present-day Brazil and the southern tip of South America and Japan. Age of Colonialism • As countries started to imperialize these regions, eventually the concept of colonization took hold: • This is what makes the Age of Colonialism extremely different! End of Colonialism • By 1800, colonialism became less popular • Why? o Revolutions (Spain, France & American) o The Napoleonic Wars o Struggle for nationalism and democracy. o Exhausted all money and energy to supervise their colonies. Waiting to wake again • Imperialism would stay quiet for close to 50 years before Great Britain and France’s economies revitalized. • The outbreak of the Industrial Revolution only encouraged and revitalized European nations to begin their conquest for new territory and resources. Age of Imperialism THE SCRAMBLE FOR AFRICA 1870-1914 Conditions Prior to Imperialism of Africa  European interest in exploiting Africa was minimal.  Their economic interests & profit in Africa primarily came through coastal trade that took place during the 1500-1700s.  The slave trade became the main source of European profit.  Furthermore, disease, political instability, lack of transportation and unpredictable climate all discouraged Europeans from seeking territory. Slave Trade & the Trans-Atlantic Slave Voyages  Forced labor was not uncommon during the 13-17th Centuries. Africans and Europeans had been trading goods and people across the Mediteranea for centuries.  This all changed from 1526 to 1867, as a new system of slavery was introduced that became highly “commercialized, racialized and inherited”  By 1690, the America and West Indies saw approximately 30,000 African people shipped from Africa. A century later, that number grew to 85,000 people per year.  By 1867, approximately 12.5 million people (about twice the population of Arizona) left Africa in a slave ship. What Changed? 1. End of the Slave Trade- Left a need for trade between Europe and Africa. 2. Innovation in technology- The steam engine and iron hulled boats allowed Europe 3. Discovery of new raw materials- Explorers located vast raw materials and resources and this only spurred imperialism with Europe in the wake of the Industrial Revolution. 4. Politics- Unification of Germany and Italy left little room to expand in Europe. Germany and Italy both needed raw materials to “catch up” with Britain and France so they looked to Africa. The Scramble for Africa  The scramble started in 1870.  Although some coastal land had previously been acquired before 1870, the need for territory quickly accelerated as European countries looked t get deeper into Africa.  Within 20 years, nearly all continents were placed under imperialistic rule. Who was Involved?  Great Britain  France  Germany  Italy  Portugal  Belgium  Spain (kind) Violent Affairs  Violence broke out multiple times when European nations looked to claim the same territory.  Germ Chancellor. Otto van Bismarck. Attempted to avert the possibility of violence against the European powers.  In 1884, Bismarck organized a conference in Berlin for the European nations. The Berlin Conference (1884-85)  The conference looked to set ground rules for future annexation of African territory by European Nations.  Annexation is the forcible acquisition and assertion of legal title over one state’s territory by another state, usually following military occupation of the territory.  From a distant perspective, it looked like it would reduce tensions among European nations and avert war.  At the heart of the meeting, these European countries negotiated their claims to African territory, made it official and then mapped their regions.  Furthermore, the leaders agreed to allow free trade among imperialized territory and some homework for negotiating future European claims in Africa was established. Further Path  After the conference, european powers continued to expand their claims in Africa so that by 1900. 90% of the African territory had been claimed. A Turn towards Colonization?  Upon the imperialization of African territory, European nations and little interest in African land unless it produced economic wealth.  Therefore, European governments put little effort and expertise into these imperialized regions.  In most cases, this emat a form of indirect rule. Thus, governing the natin without sufficient settlement and government from within the mother country. Some Exceptions  There were some exemptions through in Africa as colonization was a necessary for some regions i n Africa.  Some regions where diamonds and gold were present. Government looked to protectorate the regions and establish rule and settlement in the regions.  Protectorates: A state controlled and protected by another state for defense against aggression and other law violations. Would  Some examples include South Africa, Botswana, Zimbabwe and Congo. Conclusion  Although it may appear that the Berlin Conference averted war amid the African Scramble, imperialism eventually brought the world into worldwide conflict.  With the continued desire to create an empire by European nations. World War 1 would break out which can be linked to this quest at imperialism.
noteNote
studied byStudied by 11 people
4.5(2)
Radioactivity
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studied byStudied by 68 people
5.0(1)
Chapter Fourteen: Schizophrenia and Related Disorders
noteNote
studied byStudied by 12 people
5.0(1)