CAIE AS Level Psychology (9990) - Methodology Syllabus Notes

Research Methods

1.1. Experiments

  • An experiment investigates a causal relationship by manipulating an independent variable (IV) and observing its effect on a dependent variable (DV).

  • Types of Experiments:

    • Laboratory Experiments:

      • Conducted in an artificial setting.

      • Strict controls are implemented.

      • Seeks to establish a causal relationship.

      • Strengths:

        • High standardization allows for easy replication to test reliability.

        • High control enhances confidence that the IV directly affects the DV.

      • Weaknesses:

        • Artificial environment lacks ecological validity.

        • Participants may exhibit demand characteristics.

    • Field Experiments:

      • Conducted in the participant's normal environment.

      • Researcher controls some variables, but it's difficult to control all.

      • Strengths:

        • Realistic setting provides high ecological validity.

        • Limited demand characteristics lead to more natural, valid behavior.

      • Weaknesses:

        • Difficult to control situational variables, making it hard to isolate the IV's effect on the DV.

        • Ethical issues may arise from participants not knowing they're part of a study.

    • Natural Experiments:

      • IV is naturally occurring and cannot be directly manipulated.

      • Studies the effect of an existing difference or change.

      • Not a true experiment because the IV is not manipulated.

      • Strengths:

        • High ecological validity due to the IV being naturally occurring.

        • Valid representation of behavior.

      • Weaknesses:

        • Difficult to establish causality between the IV and DV.

        • Difficult to replicate to test for reliability as the event is naturally occurring.

  • Experimental and Control Conditions:

    • Experimental Condition: One or more situations in an experiment that represent different levels of the IV and are compared.

    • Control Condition: A situation in which the IV is absent; used for comparison with the experimental condition(s).

1.2. Self-Reports

  • Self-reports involve gathering data directly from participants through questionnaires or interviews.

  • Questionnaires:

    • Written questions to gather information from participants.

    • Types of Questionnaires:

      • Likert Scales: Questions assessing the degree to which participants agree or disagree with something.

      • Rating Scales: Questions where participants provide answers on a numerical scale.

      • Open Questions: Allow for detailed, unrestricted answers.

      • Closed Questions: Offer a limited set of responses.

    • Strengths:

      • Participants are more likely to give truthful answers since it's not face-to-face.

      • Large samples can be surveyed quickly, enhancing representativeness and generalizability.

    • Weaknesses:

      • Participants may provide socially desirable answers.

      • Too many closed questions might force an answer that doesn't reflect the participant's true opinion.

  • Interviews:

    • Verbal questions asked directly to participants.

    • Types of Interviews:

      • Structured: Questions in a fixed order, often scripted and highly standardized.

      • Semi-structured: Fixed list of questions with the flexibility for follow-up questions.

      • Unstructured: Questions depend on the respondent’s answers; a list of topics may guide the interview.

    • Strengths:

      • Open questions enable participants to reveal reasons for their behavior or opinions.

    • Weaknesses:

      • Participants may be less truthful due to face-to-face interaction or social desirability.

1.3. Case Studies

  • In-depth investigation of a single instance (person, family, institution) that produces detailed data specific to that instance.

  • Strengths:

    • Researchers collect rich, in-depth data, enhancing the validity of findings.

    • High ecological validity as participants are studied in their everyday lives.

  • Weaknesses:

    • Findings might be difficult to generalize because the case is unique.

    • Attachments forming between the researcher and participant may reduce objectivity, affecting data analysis and validity.

1.4. Observations

  • Watching human or animal behavior.

  • Observer Roles:

    • Overt: Participants know they are being observed.

    • Covert: Participants are unaware of being observed.

    • Participant: Observer is part of the social setting.

    • Non-participant: Observer remains detached.

  • Observation Types:

    • Structured: Observer records a limited range of behaviors.

    • Unstructured: Observer records a range of behaviors, often used in pilot studies.

    • Naturalistic: Study conducted in the participants’ normal environment without interference.

    • Controlled: Study conducted in a manipulated environment.

  • General Strengths:

    • If participants are unaware, ecological validity increases.

    • Quantifiable data allows for statistical analysis with minimal bias.

  • General Weaknesses:

    • Aware participants may alter their behavior, reducing validity.

    • Naturalistic studies may be hard to replicate due to uncontrolled variables, reducing reliability.

  • Participant Observation:

    • Strengths:

      • High ecological validity.

      • Greater understanding of motives enhances validity.

    • Weaknesses:

      • Ethical problems concerning informed consent.

      • Observer's presence can alter group behavior, lowering validity.

  • Non-Participant Observation:

    • Strengths:

      • Participants' behavior is less affected.

    • Weaknesses:

      • Difficult to gather detailed qualitative data.

  • Structured Observation:

    • Strengths:

      • Behavioral checklists allow objective quantitative data collection and statistical analysis.

    • Weaknesses:

      • Restricted sampling of behaviors may not explain why they occur.

  • Unstructured Observation:

    • Strengths:

      • Generates rich qualitative data to explain behaviors.

    • Weaknesses:

      • Observers may focus on eye-catching behaviors and not represent all behaviors fully.

  • Naturalistic Observation:

    • Strengths:

      • Natural behavior due to unawareness of being watched.

      • High ecological validity.

    • Weaknesses:

      • Little control over extraneous variables makes it difficult to establish cause and effect.

      • Replication may be difficult due to the lack of a standardized procedure.

  • Controlled Observation:

    • Strengths:

      • Increased confidence in identifying causes of behavior.

      • Fewer extraneous variables.

    • Weaknesses:

      • Artificial settings can influence participant behavior.

      • Low ecological validity.

1.5. Correlations

  • Looks for a relationship between two measured variables without manipulation.

  • Cannot assume causation.

  • Types of Correlations:

    • Positive: Increase in one variable accompanies an increase in the other.

    • Negative: Increase in one variable accompanies a decrease in the other.

    • No Correlation: No apparent relationship between the variables.

  • Strengths:

    • Useful when experiments are unethical or impractical.

  • Weaknesses:

    • Cannot establish a cause-and-effect relationship due to potential third variables.

    • Restricted to quantitative research, limiting the ability to measure why behaviors occur.

1.6. Hypotheses and Aims

  • Aim: The purpose of the investigation, stating what the study intends to show.

  • Hypothesis: A testable statement predicting a difference or relationship.

  • Types of Hypotheses:

    • Alternative Hypothesis: Predicts the difference or relationship between variables.

      • Directional (One-tailed): Predicts the direction of the relationship.

      • Non-Directional (Two-tailed): Predicts that a relationship will exist, but not its direction.

    • Null Hypothesis: States that any difference or correlation in the results is due to chance.

1.7. Variables

  • Independent Variable (IV): Manipulated factor to create different conditions.

  • Dependent Variable (DV): Measured factor expected to change under the influence of the IV.

  • Operationalization: Defining variables for accurate manipulation, measurement, and replication.

1.8. Experimental Design

  • How participants are allocated to different levels of the IV.

  • Types:

    • Independent Measures Design: Different participants in each level of the IV.

      • Strengths:

        • Reduces the likelihood of participants guessing the study's aim, minimizing demand characteristics.

        • No order effects.

      • Weaknesses:

        • Participant variables can affect the DV.

        • Requires more participants.

    • Repeated Measures Design: Each participant performs in every level of the IV; uses counterbalancing (ABBA design).

      • Strengths:

        • Eliminates participant variables.

        • Requires fewer participants.

      • Weaknesses:

        • Higher chance of demand characteristics.

        • Order effects can reduce validity.

    • Matched Pairs Design: Participants are paired based on similar traits, and one member of each pair performs in a different level of the IV.

      • Strengths:

        • Controls for individual differences.

        • Suitable when repeated measures may not work due to order effects.

      • Weaknesses:

        • Time-consuming to match participants.

        • Difficult to match people exactly, which can affect internal and external validity.

1.9. Controlling of Variables

  • Essential for establishing certainty in study findings.

  • Extraneous Variable: Randomly affects the DV across all IV levels.

  • Confounding Variable: Systematically affects one level of the IV, obscuring its effect (situational or participant variables).

  • Control: Maintaining constant potential extraneous variables.

1.10. Types of Data

  • Qualitative Data: Descriptive, in-depth data.

    • Strengths:

      • Provides detailed accounts in participants' own words.

      • Allows understanding of why participants think, feel, or act a certain way.

    • Weaknesses:

      • Subjective interpretation.

      • Potential for researcher bias.

  • Quantitative Data: Numerical data.

    • Strengths:

      • Facilitates easier comparison and statistical analysis.

      • Objective and scientific.

    • Weaknesses:

      • Oversimplifies complex ideas and behaviors.

1.11. Sampling of Participants

  • Population: A group sharing characteristics from which a sample is drawn.

  • Sample: Group selected to represent the population.

  • Sampling Technique: Method to obtain participants.

  • Types:

    • Opportunity Sampling: Choosing participants available at the time and place.

      • Strengths:

        • Quick and easy, large numbers can be obtained.

      • Weaknesses:

        • Unlikely to gain a wide variety of participants, limiting generalizability.

    • Volunteer (Self-Selected) Sampling: Participants invited via advertisements or emails.

      • Strengths:

        • Lower drop-out rate.

      • Weaknesses:

        • Unlikely to gain a wide variety of participants, limiting generalizability.

    • Random Sampling: Each population member is assigned a number, and a fixed amount are chosen randomly.

      • Strengths:

        • Easier to generalize to the target population.

      • Weaknesses:

        • Difficult to obtain details necessary to draw the sample.

        • A perfectly representative sample cannot be guaranteed.

1.12. Validity

  • Extent to which a study tests what it claims to test.

  • Internal Validity: How well an experiment controls confounding variables.

  • Ecological Validity: Extent to which findings generalize to other situations.

  • Mundane Realism: Extent to which a task represents real-world situations.

  • Face Validity: Whether a measure appears to test what it claims to test.

  • Concurrent Validity: How well a test correlates with a previously validated measure.

  • Generalizability: How widely the findings apply to other settings and populations.

  • Demand Characteristics: Features that give away the aims, potentially altering participant behavior.

  • Objectivity: Unbiased viewpoint.

  • Subjectivity: Personal viewpoint, which can reduce validity.

1.13. Reliability

  • Consistency of a procedure, task, or measure.

  • Internal Reliability: Standardized procedures ensuring each participant experiences the same thing.

  • External Reliability: Extent to which results can be replicated.

  • Inter-rater/Inter-observer Reliability: Agreement between researchers interpreting qualitative data.

  • Methods to Test Reliability:

    • Split-Half Method: Compares results from the first and second halves of a test or questionnaire.

    • Test-Retest Method: Measures consistency by using the same test twice and comparing results.

1.14. Data Analysis

  • Measures of Central Tendency:

    • Mean: Average score; \frac{\sum{x}}{n}, where n is the number of scores.

    • Median: Middle score when data is ranked.

    • Mode: Most frequent score.

  • Measures of Spread:

    • Range: Difference between largest and smallest values + 1.

    • Standard Deviation: Average difference between each score and the mean.

  • Normal Distribution: Symmetrical spread about the mean, median, and mode, forming a bell curve.

  • Bar Charts: Graphs for discrete categories.

  • Histograms: Illustrate continuous data.

  • Scatter Graphs: Display data from correlational analysis.

Ethical Guidelines

2.1. Ethical Issues and Guidelines

  • Ethical Issues: Concerns about the welfare of participants.

  • Ethical Guidelines: Advice to consider participant welfare and wider society.

2.2. Ethical Guidelines in Relation to Human Participants

  • Based on British Psychological Society’s (BPS) Code of Human Research Ethics (2014).

    • Privacy: Avoid invasion of personal physical space.

    • Debriefing: Full explanation of aims and consequences at the end.

    • Protection: No greater risk than in daily life.

    • Informed Consent: Participants should know enough to decide to participate.

    • Right to Withdraw: Participants can remove themselves and their data at any time.

    • Deception: Avoid misinformation; minimize risk and debrief thoroughly if unavoidable.

    • Confidentiality: Keep results and information safe.

2.3. Ethical Guidelines in Relation to Animal Participants

  • Based on British Psychological Society’s guidelines (2012).

    • Replacement: Consider alternatives like videos.

    • Species and Strain: Choose ethically and scientifically suitable species.

    • Numbers: Use the smallest number of animals possible.

    • Procedures: Enrich rather than harm.

    • Pain and Distress: Avoid causing pain or distress; monitor and act on adverse effects.

    • Housing: Avoid isolation and crowding; recreate natural environments.

    • Reward, Deprivation, and Aversive Stimuli: Consider normal habits and requirements; ensure no alternative motivation exists.

    • Anaesthesia, Analgesia, and Euthanasia: Protect from pain during surgery; euthanize if suffering lasting pain.

Issues and Debates

3.1. The Application of Psychology to Everyday Life

  • Practical use of theories or findings to improve processes or lives.

    • Strengths:

      • Can be used to improve human behavior.

    • Weaknesses:

      • Studies might be unethical to gain more valid results.

      • Studies need to be high in ecological validity to be of more use to society, but this can be quite difficult if they are conducted in a laboratory experiments.

3.2. Individual and Situational Explanations

  • Extent to which behavior results from unique individual factors or setting factors.

    • Strengths:

      • Understanding which behaviors are influenced by individual vs situational factors helps explain human behavior.

      • If it is an interaction, then that is useful too.

    • Weaknesses:

      • It is not always easy to separate individual and situational factors.

      • Studies might be unethical in order to gain more valid results.

      • Studies need high ecological validity to be of more use to this debate, but this can be difficult if it is a laboratory experiment.

3.3. Nature Versus Nurture

  • Nature: Behavior from innate, genetic factors.

  • Nurture: Behavior from environmental influences.

    • Strengths:

      • Understanding which behaviors are influenced by nature vs. nurture help explain human behaviour more clearly.

      • If it is an interaction, then that is useful too.

    • Weaknesses:

      • It is not always easy to separate out what is nature and what is nurture.

      • If behaviour is seen to be purely down to nature (genetics) this can be very socially sensitive.

      • Studies might be unethical in order to gain more valid results.

3.4. The Use of Children in Psychological Research

  • Giving consent is important for children under 16 & a risk assessment must take place.

  • Refer to Ethical guidelines for human participants

3.5. The Use of Animals in Psychological Research

  • Refer to Ethical guidelines for animal participants