Exam 3 Study Guide: Voting, Campaigns, and Elections

Voting, Campaigns, and Elections

Voting Eligible Population

  • Defined as individuals who are 18 years old and, in many states, not charged with a felony.
  • The voting eligible population is larger than the number of registered voters and those who actually vote.
  • This indicates that a significant portion of eligible voters do not participate in elections.
  • "Mandates" are not truly representative due to low voter turnout.
  • Suffrage expansion, through amendments and laws, aimed to enfranchise Black Americans, women, and 18-year-olds.
  • However, these legal changes did not automatically guarantee equal access to political participation in practice.

Arrow’s Impossibility Theorem of Voting

  • Voting systems aim to reflect majority preferences fairly and rationally.
  • Arrow's theorem states that it is impossible to create a voting system that perfectly satisfies all fairness criteria.

Plurality Elections

  • Most U.S. elections operate on a plurality system.
  • The candidate with the most votes wins, even without securing an absolute majority.
  • Typically, only two parties are competitive, increasing the likelihood of a candidate achieving an actual majority.

Paradox of Voting

  • This refers to the question of why individuals vote, given the minimal impact of a single vote.
  • Political science suggests that a sense of civic duty or responsibility motivates people to vote.

Voter Turnout

  • Older individuals, white individuals, and more educated individuals have higher voter turnout rates.
  • This disparity may be attributed to barriers to voting that disproportionately affect certain groups.
  • The most common reason for not voting is being too busy with work or school.

Mail Voting

  • Mail voting has increased convenience and participation, especially since 2020.
  • Initially, mail voting was more prevalent among Democrats.
  • After Trump's shift in stance on mail voting security, Republicans have begun using mail-in ballots at similar rates.

How People Vote

  • On Issues: Some voters make decisions based on specific issues, though this is less common.
  • Based on Cues: Voters often rely on cues such as party affiliation or rhetoric due to limited information, which lowers the cognitive "cost" of voting.
  • Party ID: Party identification is the strongest predictor of vote choice, with most people voting along party lines.
  • Few voters identify as purely independent, and most lean towards one party or the other.

Retrospective Voting

  • Evaluating the incumbent's performance and voting to keep them if satisfied or punish them if not.
  • Often based on economic performance during the incumbent's term.

Prospective/Responsible Party Voting

  • Voting based on which candidate or party is perceived to be best for the future, not on past performance

Electoral Competition/Median Voter Model

  • Voting for the candidate whose ideological position aligns most closely with the voter's own.
  • Parties tend to move their positions closer to the ideological median to attract more voters while remaining distinct from the opposing party.

SAVE Act

  • Research the SAVE Act for additional insights. Parties solve coordination problems, but the first past the post elections and electoral college means two parties dominate.

Money in Elections

  • Money is a necessary but not sufficient condition to win elections.
  • Having more money does not guarantee victory.
  • Both Democratic and Republican parties have committees in the Senate and House dedicated to raising money for their candidates.

Citizens United v. FEC

  • Understand the implications of the Citizens United v. FEC Supreme Court case.

Political Action Committees (PACs)

  • PACs can raise and spend unlimited amounts of money.
  • However, they are prohibited from coordinating directly with candidates or campaigns.

Parties as Coalitions

  • Parties serve as stable legislative and electoral alliances, addressing the coordination problem.
  • Parties consist of:
    • Party in government (elected officials).
    • Party in the electorate (voters).
    • Party organization (e.g., DNC and RNC, responsible for running conventions).
  • Parties evolve over time, including realignments such as Southern Democrats becoming Republicans.
  • Ideology and party affiliation have become more closely linked.

Interest Groups

  • Disturbance Theory and Pluralism: Interest groups (IGs) form naturally when there is a demand for them.
  • Neopluralism: Acknowledges the existence of many competing interests but recognizes that only a few exert significant influence.
  • Incentives for Joining:
    • Collective outcomes.
    • Material benefits.
    • Solidarity.
    • A sense of purpose in contributing to something larger (purposive incentives).
  • Dark Money and Independent Expenditures: Refer to the slides for more details on these topics.
  • Roles of Interest Groups:
    • Provide expertise (inside strategy, lobbying).
    • Shape public opinion.
    • Mobilize support (outside strategy).
    • Hold officials accountable.
  • Potential Issues:
    • Favor narrow interests.
    • Risk corruption through regulatory capture, where the regulating agency becomes dominated by the industry it is supposed to regulate.
  • Lobbying: Interest groups lobby Congress, executive agencies, and courts (through amicus briefs).
  • Iron Triangles: Relationships between Congress, bureaucracy, and interest groups.
  • Issue Networks: Include think tanks and media.
  • Revolving Door: Former officials become lobbyists, leveraging their connections to advance policy goals.

Public Opinion

  • Individuals' opinions are generally stable but can be influenced by current events.
  • Zaller Model:
    • Receive information.
    • Accept information that aligns with existing ideology/values/attitudes.
    • Reject conflicting information to avoid cognitive dissonance.
    • Sample available information when making decisions.
  • Most people lack extensive political knowledge or fully formed opinions.
  • Elites can influence public opinion through framing and making issues more salient.
  • A random sample of 500-1000 individuals is standard for polling.
  • Polls are aggregated to improve accuracy, but the margin of error means the true value lies within an interval.

Modern Campaigning

  • 15 billion political texts were sent in 2022.
  • Voter files are only approximately 67\% correct.
  • AI is used in focus groups for summarization.
  • The Trump campaign focused on individual, movable voters in battleground states early on.
  • Hypertargeting: Campaigns target individual voters with personalized messaging.
  • Individual-level cognitive processing is valuable in modern campaign research.

Michael Cohen Lecture

  • Polls aren't necessarily wrong; expectations may be inaccurate.
  • Trump surged in the final days of 2024, demonstrating that a lead is not guaranteed to be maintained.
  • Campaigns identify and target voters who are open to their messaging but do not typically vote.
  • The link between government and the governed has strengthened due to technology, such as the ability to email representatives.
  • Campaigns advocate for spending increases.
  • The rapid pace of politics complicates polling.
  • AI-generated ads or photos can spread disinformation, potentially led by foreign actors.

Structuring AI Use

  • Role: Define the AI's persona or identity.
  • Input: Provide the necessary information.
  • Steps: Outline the actions to be taken.
  • Expectation: Define the desired outcome.
  • Narrowing: Implement corrective measures.
  • The Obama campaign utilized modern technology and specific targeting.
  • The Trump era emphasized "authenticity," similar to reality TV.
  • Learning from Newsom: only move to the center after the primary.