Exam 3 Study Guide: Voting, Campaigns, and Elections
Voting, Campaigns, and Elections
Voting Eligible Population
- Defined as individuals who are 18 years old and, in many states, not charged with a felony.
- The voting eligible population is larger than the number of registered voters and those who actually vote.
- This indicates that a significant portion of eligible voters do not participate in elections.
- "Mandates" are not truly representative due to low voter turnout.
- Suffrage expansion, through amendments and laws, aimed to enfranchise Black Americans, women, and 18-year-olds.
- However, these legal changes did not automatically guarantee equal access to political participation in practice.
Arrow’s Impossibility Theorem of Voting
- Voting systems aim to reflect majority preferences fairly and rationally.
- Arrow's theorem states that it is impossible to create a voting system that perfectly satisfies all fairness criteria.
Plurality Elections
- Most U.S. elections operate on a plurality system.
- The candidate with the most votes wins, even without securing an absolute majority.
- Typically, only two parties are competitive, increasing the likelihood of a candidate achieving an actual majority.
Paradox of Voting
- This refers to the question of why individuals vote, given the minimal impact of a single vote.
- Political science suggests that a sense of civic duty or responsibility motivates people to vote.
Voter Turnout
- Older individuals, white individuals, and more educated individuals have higher voter turnout rates.
- This disparity may be attributed to barriers to voting that disproportionately affect certain groups.
- The most common reason for not voting is being too busy with work or school.
Mail Voting
- Mail voting has increased convenience and participation, especially since 2020.
- Initially, mail voting was more prevalent among Democrats.
- After Trump's shift in stance on mail voting security, Republicans have begun using mail-in ballots at similar rates.
How People Vote
- On Issues: Some voters make decisions based on specific issues, though this is less common.
- Based on Cues: Voters often rely on cues such as party affiliation or rhetoric due to limited information, which lowers the cognitive "cost" of voting.
- Party ID: Party identification is the strongest predictor of vote choice, with most people voting along party lines.
- Few voters identify as purely independent, and most lean towards one party or the other.
Retrospective Voting
- Evaluating the incumbent's performance and voting to keep them if satisfied or punish them if not.
- Often based on economic performance during the incumbent's term.
Prospective/Responsible Party Voting
- Voting based on which candidate or party is perceived to be best for the future, not on past performance
- Voting for the candidate whose ideological position aligns most closely with the voter's own.
- Parties tend to move their positions closer to the ideological median to attract more voters while remaining distinct from the opposing party.
SAVE Act
- Research the SAVE Act for additional insights. Parties solve coordination problems, but the first past the post elections and electoral college means two parties dominate.
Money in Elections
- Money is a necessary but not sufficient condition to win elections.
- Having more money does not guarantee victory.
- Both Democratic and Republican parties have committees in the Senate and House dedicated to raising money for their candidates.
Citizens United v. FEC
- Understand the implications of the Citizens United v. FEC Supreme Court case.
Political Action Committees (PACs)
- PACs can raise and spend unlimited amounts of money.
- However, they are prohibited from coordinating directly with candidates or campaigns.
Parties as Coalitions
- Parties serve as stable legislative and electoral alliances, addressing the coordination problem.
- Parties consist of:
- Party in government (elected officials).
- Party in the electorate (voters).
- Party organization (e.g., DNC and RNC, responsible for running conventions).
- Parties evolve over time, including realignments such as Southern Democrats becoming Republicans.
- Ideology and party affiliation have become more closely linked.
Interest Groups
- Disturbance Theory and Pluralism: Interest groups (IGs) form naturally when there is a demand for them.
- Neopluralism: Acknowledges the existence of many competing interests but recognizes that only a few exert significant influence.
- Incentives for Joining:
- Collective outcomes.
- Material benefits.
- Solidarity.
- A sense of purpose in contributing to something larger (purposive incentives).
- Dark Money and Independent Expenditures: Refer to the slides for more details on these topics.
- Roles of Interest Groups:
- Provide expertise (inside strategy, lobbying).
- Shape public opinion.
- Mobilize support (outside strategy).
- Hold officials accountable.
- Potential Issues:
- Favor narrow interests.
- Risk corruption through regulatory capture, where the regulating agency becomes dominated by the industry it is supposed to regulate.
- Lobbying: Interest groups lobby Congress, executive agencies, and courts (through amicus briefs).
- Iron Triangles: Relationships between Congress, bureaucracy, and interest groups.
- Issue Networks: Include think tanks and media.
- Revolving Door: Former officials become lobbyists, leveraging their connections to advance policy goals.
Public Opinion
- Individuals' opinions are generally stable but can be influenced by current events.
- Zaller Model:
- Receive information.
- Accept information that aligns with existing ideology/values/attitudes.
- Reject conflicting information to avoid cognitive dissonance.
- Sample available information when making decisions.
- Most people lack extensive political knowledge or fully formed opinions.
- Elites can influence public opinion through framing and making issues more salient.
- A random sample of 500-1000 individuals is standard for polling.
- Polls are aggregated to improve accuracy, but the margin of error means the true value lies within an interval.
Modern Campaigning
- 15 billion political texts were sent in 2022.
- Voter files are only approximately 67\% correct.
- AI is used in focus groups for summarization.
- The Trump campaign focused on individual, movable voters in battleground states early on.
- Hypertargeting: Campaigns target individual voters with personalized messaging.
- Individual-level cognitive processing is valuable in modern campaign research.
Michael Cohen Lecture
- Polls aren't necessarily wrong; expectations may be inaccurate.
- Trump surged in the final days of 2024, demonstrating that a lead is not guaranteed to be maintained.
- Campaigns identify and target voters who are open to their messaging but do not typically vote.
- The link between government and the governed has strengthened due to technology, such as the ability to email representatives.
- Campaigns advocate for spending increases.
- The rapid pace of politics complicates polling.
- AI-generated ads or photos can spread disinformation, potentially led by foreign actors.
Structuring AI Use
- Role: Define the AI's persona or identity.
- Input: Provide the necessary information.
- Steps: Outline the actions to be taken.
- Expectation: Define the desired outcome.
- Narrowing: Implement corrective measures.
- The Obama campaign utilized modern technology and specific targeting.
- The Trump era emphasized "authenticity," similar to reality TV.
- Learning from Newsom: only move to the center after the primary.