Condensed Psych Notes
What you believe changes what you taste (AKA don’t listen too much to wine snobs)
Paul Bloom – The Origins of Pleasure
If adults believe they are tasting an expensive wine, parts of the brain light up more intensely
Tell kids that their food is from McDonalds, and they will enjoy it more
Blushing is likely an adoptive signal
Embarrassment comes from the violation of a social norm
Blushing is communicating that you know about the social norm or standard and communicating their repentance
“Saved by the Blush: Being Trusted Despite Defecting” Study
Our musical tastes are most influenced (on average) at age 13 (for girls) and 14 (for boys)
Childhood influences are stronger for women than for men
Pain Caused Intentionally Feels More Painful
“The Sting of Intentional Pain” Study
Taste Sensitivity is related to political orientation
Political aptitudes are highly heritable
Greater sensitivity to the chemicals PROP and PTC—2 well established measures of taste sensitivity—are associated with greater political conservatism
These people, who are easily disgusted, are more conservative (more fungiform papilla density, higher sensitivity to disgust)
Low-level physiological differences in sensory processing may shape an individual’s political attitudes
Owning a pet has cardiovascular benefits/buffers the stress responses
Easy way to get the stress mechanism going is the cold pressor experiment
Inserting arm into the cold tub activates the HPA axis
Pet owners generally do better, and they do even better when their pet is in the room
“Eudaimonia”
“Eu” – good
“Daimon” – spirit
Modern definition: human flourishing
The U-bend of self-reported well-being, on a scale of 1-10
Peaks at 18-21 (6.8) then drops at 50-53 (6.3) and then rises again at 82-85 to (7.0)
How Can We Improve Happiness?
The Difficulty
We seem to have a “set-point” of happiness
Genetically-determined range, highly heritable
Estimates around 50% of the variance
Happy people seem to stay happy
This stability is evident across the lifespan
“Happiness Paradox” – trying to be happy can make you unhappy
Cantrill “Ladder” Measure
It asks respondents to picture a ladder with the worst possible life at the bottom and the best possible life at the top, and then rate their current life on that scale. The scale is numbered from 0 to 10, with higher scores indicating greater well-being
Hedonic adaptation: The idea refers to the human tendency to return to a baseline level of happiness after experiencing positive or negative events.
The “Hedonic Treadmill”
Gardens, parks, vineyards, castles concubines
These are all meaningless
How Do We Move the Needle on Happiness
Interact with people
There is a large amount of evidence that social support is linked with happiness
But interacting with strangers can make us feel happier
People randomly assigned to buy a coffee and either say the very minimum to the cashier, or to engage in some brief conversation: “Conversationalists” personality
Be In the Moment
What we’re doing can account for some of our happiness
But being present with whatever we are seems to matter a lot more than you might think (Wandering minds = less happiness)
Favor Relative Over Absolute
Participants in the study were asked: which do you prefer?
$70,000, if everyone else in your office is making $65,000
$75,000, if everyone else in your office is making $80,000
“A wealth man is one who earns $100 more than his wife’s sister’s husband
People being more relatively better off than other people are generally more happier
Seek Experiences Instead of Stuff
Using your money to purchase experiences rather than material goods leaders to greater happiness and satisfaction
Material goods lend themselves to easy comparison with other material goods
Easier to think of what you could have bought
Experiences usually involve other people
We share experiences verbally, relive the pleasure
Spend Money On Others
Happy Money by Dunn and Norton
Money Can Buy Happiness (When you spend it on others)
Mind Your “Peaks” and “Ends”
Which is better?
A medical procedure that is very painful for an hour, then stops
A medical procedure that is very painful for an hour… then continues with 5 more minutes of milder pain at the end
When judging our experiences we only remember the peak and the end
Religion
Religious people are generally happier — more likely to have social support, healthy living, finding meaning in life
Be Grateful
Students were randomly assigned to keep a “gratitude journal”
People who were more grateful were happier
Act Happy (Smile)
Large scale studies have shown that just smiling leads to an elevated mood
It could just be in an experimental context
Cross-Linguistic Research
Suggested an additional dimension absent from the Big-5
Resultant six-factor model is referred to as the “HEXACO”
Honesty-Humility
Emotionality (Neuroticism): the tendency to frequently experience negative emotions, such as anger, worry, and sadness, as well as being interpersonally sensitive
Someone who is neurotic may constantly worry about little things, be insecure, hypochondriacal, and frequently feel inadequate
Someone who is low in neuroticism may not get irritated by small annoyances, appear calm
eXtraversion: the tendency to be talkative, sociable, and to enjoy others, and also has the tendency to have a dominant style
Gregarious
Agreeableness (versus Anger): the tendency to agree and go along with others rather than to assert one’s own opinions and choices
An agreeable person will agree with others about political opinions, is good-natured, forgiving, gullible (trusting), and helpful
An individual who is low in agreeableness might quickly and confidently assert their own rights and opinions, be irritable, manipulative, uncooperative, and rude
Conversely related to agreeableness (The “Dark Triad”)
Machiavellianism
Narcissism
Psychopathy
Conscientiousness: the tendency to be careful, on-time for appointments, to follow rules, and to be hardworking
Someone high in conscientiousness will rarely be late for a date or appointment, will be organized, hard working, neat, persevering, punctual, self-disciplined
Someone who is low in conscientiousness may prefer spur-of-the-moment action to planning, may be unreliable, hedonistic, careless, and lax
Openness to Experience: the tendency to appreciate new art, ideas, values, feelings, and behaviors
An individual high in openness enjoys seeing people with new types of haircuts and body piercing, is curious, imaginative, and untraditional
A person low in openness might prefer not to be exposed to alternative moral systems, has narrow interests, is inartistic
Big 5: Some Findings
Heritable–between 42% and 57% genetic (vs environmental) influence
Predictive of a number of outcomes
Relationship satisfaction (e.g., extraversion predictive)
Work productivity (e.g., conscientiousness predictive)
Stable over time (more so for adults than children)
But not perfect—situation forces still matter
More granular/specific theories that have more dimensions (e.g., 16PF) can be more predictive
People higher in conscientiousness demonstrate more marital fidelity
(Also more politically conservative)
Being high in openness to experience predicts job changes
(Also more politically liberal)
People high in extraversion are more likely to look people in the eye and to have more sexual partners
The Challenge of Social Psychology and “Situationism”
Many results showing that situations overpowered ‘traits’ (e.g., Milgram experiments)
Does this mean that stable traits are non-existent (or useless at predicting behavior)?
Probably not—the best approach is what people refer to as a “person x situation” one (looking at interaction between the two)
Temperament
Distinctive patterns of feelings and behaviors that originate in the child’s biology and appear early in development
Some Dimensions of Temperament
Activity level
General arousal
Impulsivity
Time taken to express emotion
Positive emotionality
Smiling, laughing, sociability
Negative emotionality
Irritability, fearfulness, soothability
Studies on Temperament
In 1986, Kagan began studies dangling toys in front of babies (500 of them)
20% of babies showed distress (“high reactive”)
“Crying and vigorous pumping of the legs and arms, sometimes with arching of the back”
40% showed little or no emotion/motion (“low reactive”)
Rest fell in the middle
Personality
An individual’s characteristic patterns of thoughts, feelings, and behaviors
Criteria For Something to be Considered a “personality trait”
Consistency (across situations)
Stability (over time)
Individual differences (variability across people)
The “Big 5” Personality Traits (handy mnemonic: OCEAN)
Dominant theory of personality
Animals Show Similar Differences in Traits
Most similar for extraversion, agreeableness and neuroticism
How Do We Measure Personality?
How Do We Determine Whether A Measurement is Good?
Reliability
Will repeated measurements yield a similar answer? (consistency of measurements)
Validity
Is the measurement assessing what it is supposed to assess? (accuracy of measurement)
Personality Tests
Projective tests
Strategy: have people interpret ambiguous stimuli as a window into their personality
Assumption: people will reveal hidden aspects of personality such as motives, wishes, and unconscious conflicts
Example: Rorschach Inkblot Test
Images are supposed to be kept secret
Example: Thematic Apperception Test (TAT)
What led up to this event?
What is happening at the moment?
What are the characters thinking and feeling?
What was the outcome of the story
Example: House-Tree-Person
Ask a child to draw a house, tree, and a person
Projective Tests: Any Good?
Neither reliable or valid
There are some people who disagree (but they are just wrong).
The best case to be made is that they can be an “ice-breaker” in therapy–they can encourage communication
Another personality test
Objective Tests
Primarily questionnaire measures
Big 5 measures both reliable and valid
Stable over many years (except during early childhood when personality is more variable)
Predicts real-world behavior
The “Lexical” Hypothesis
Take as many words from a language used to describe someone’s personality
(some researchers began with 18,000 words)
Many words mean very similar things—e.g., gregarious, sociable, amiable
Apply a technique to narrow down these terms and figure out how many “buckets” are needed, using a statistical technique (usually factor analysis)
This gets down to a generally agree-upon set of five basic traits—the “Big” 5
Part 1: Language and Language Use
Key Concepts and Definitions
Common Ground: Shared knowledge and assumptions between speakers and listeners that enable effective communication
Usefulness: Facilitates understanding and reduces misunderstandings in conversation
Audience Design: Tailoring language based on the listener’s knowledge
Example: Using the term “friend” for someone unfamiliar with Gary, instead of his name
Situation Model: A mental representation of the topic being discussed, shared among conversational participants
Example: A shared understanding that “Gary is getting engaged to Mary”
Social Brain Hypothesis: The idea that human brains evolved to handle complex social relationships, with language as a key tool
Example: Larger brain sizes in primates correlate with larger social group sizes (~150 individuals in humans)
Priming: Exposure to once concept triggers related ideas
Example: Mentioning “ring” prompts thoughts about marriages and weddings
Linguistic Intergroup Bias: Using language to favorably describe ingroup behaviors and negatively frame outgroup behaviors
Sapir-Whorf Hypothesis: The idea that language influences thought and perception
Example: Chinese speakers better remember personalities described with terms like "shì gù," which have no direct English equivalent.
How Language Facilitates Social Interaction
Gossip: Sharing information about others to navigate social relationships
Example: Discussing friends, alliances, or appropriate behaviors within a group
Coordination in Conversations: People align language elements like vocabulary, grammar, and accent
Example: If one person says, “The cowboy gave a banana to the robber,” others use similar structures
Cultural and Social Impacts
Example: Pronoun usage (e.g., “I” vs. implied subjects) reflects individualistic or collectivist values
Usefulness: Demonstrates how habitual language practices influence societal norms and behaviors
Psychological Consequences of Language Use
Memory and Perception
Example: Describing ambiguous emotions in words intensifies memory of those emotions
Usefulness: Shows how verbal expression reshapes experiences and recollections
Emotional Regulation:
Example: Labeling negative emotions reduces amygdala activation, helping manage distress
Usefulness: Explains why verbalizing feelings can improve psychological well-being
Therapeutic Effects
Example: Writing or talking about traumatic events enhances mental health, whereas ruminating worsens it
Usefulness: Highlights language’s role in processing and overcoming trauma
Experiments and Findings
Nicaraguan Sign Language
Deaf children spontaneously developed a new language with minimal adult input
Demonstrates humans’ innate capacity for language
Transmission of Stereotypes
Stories shared through communication chains lose counter-stereotypical details but retain stereotypes
Reinforces societal norms and biases through language
Emotion Labeling:
Study: Labeling emotions alters memory and neural responses
Part 2: Intelligence
Key Concepts
Intelligence (General Definition): The ability to learn, remember, solve problems, and adapt to novel situations
IQ (Intelligence Quotient): A score derived from standardized intelligence tests; historically calculated as the ratio of mental age to chronological age
General Intelligence (“g”): A single factor that underlies performance across various intellectual tasks
Example: People who excel in verbal reasoning often also perform well in spatial reasoning
Multiple Intelligences: A theory suggesting distinct types of intelligence, such as logical-mathematical, verbal-linguistic, musical, interpersonal, and more
Fluid and Crystallized Intelligence:
Fluid Intelligence: The ability to solve new problems and think on one’s feet
Crystallized Intelligence: The use of accumulated knowledge and experience
Emotional Intelligence (EI): The ability to understand and manage emotions in oneself and others
Mindset: Beliefs about the nature of intelligence as fixed or changeable
Stereotype Threat: The risk of confirming negative stereotypes about one’s group, which can affect performance
Example: Women performing worse on math tests when reminded of stereotypes about gender and math ability
Major Theories and Models
Carroll’s Three-Stratum Model
Structure:
Stratum III: General intelligence (“g”)
Stratum II: Broad abilities (e.g., fluid intelligence, processing speed)
Stratum I: Specific abilities (e.g., world fluency, reaction time)
Stanford-Binet Test:
Adapted by Lewis Terman from Binet-Simon’s original test
Standardized scores plotted in a bell curve
Wechsler Adult Intelligence Scale (WAIS):
Features: Assesses multiple intellectual domains, including verbal comprehension, working memory, and processing speed
Key Findings and Experiments
Flynn Effect: The observed rise in average IQ scores over decades
Caused by improved nutrition, education, and test familiarity
Mindset Research: Believing intelligence is malleable leads to better academic performance
Application: Encourages teaching strategies that foster growth mindsets
Controversies
Group Differences: Differences in measured intelligence among genders or ethnic groups
Example: Men excel in spatial reasoning; women excel in verbal skills
Part 2: The Nature-Nurture Question
Key Concepts
Behavioral Genetics: The study of how genetics and environment contribute to behavioral traits
Example: Investigating the genetic and environmental contributions to intelligence or personality
Adoption Study: Research comparing adopted children to their biological and adoptive parents to isolate genetic vs. environmental influences
Example: If an adopted child’s intelligence resembles that of their biological parents more than their adoptive parents, genetic factors may dominate
Twin Study: Research comparing identical (monozygotic) and fraternal (dizygotic) twins to assess genetic and environment effects
Example: Identical twins are more similar in height than fraternal twins, suggesting a strong genetic influence
Heritability Coefficient: A numerical value (0 to 1) estimating the proportion of variation in a trait attributable to genetic differences
Example: A heritability coefficient of 0.7 for intelligence means 70% of the variation in intelligence in a population is due to genetic differences
Gene-Environment Interaction (G x E): The interplay where specific genes are expressed differently depending on environmental conditions
Example: Children with a particular MAOA gene variant may develop antisocial behavior only if maltreated
Epigenetics: The study of how environmental factors modify gene expression without altering the DNA sequence
Example: Stress or diet during pregnancy influencing a chi;d’s susceptibility to illness
Research Methods
Quantitative Genetics: Statistical analysis of genetic and environmental contributions to trait variation using family, twin, and adoption studies
Example: Measuring how much genetics influences height versus diet
Molecular Genetics: Examining specific genes to understand their roles in behavior
Major Findings and Examples
Genetic Influence on Traits:
Finding: Most traits (e.g., height, personality, intelligence) are influenced by both genes and environment
Challenges and Misconceptions
Oversimplification: Traits cannot be labeled as purely genetic or environmental; they result from dynamic interactions
A heritability coefficient of 07 does not mean 70% of a trait is “genetic” for an individual
Heritability applies to populations, not individuals, and varies by context
Correlation vs. Causation: Genetic or environment correlations do not prove causation
Early Childhood Interventions: Nutrition (Protzko, Aronson, and Blaire, 2013)
Supplementing long-chain polyunsaturated fatty acids (LC-PFA), (found in breast milk but absent in many formulae)
Yes
Most other supplements (zinc, iron, multivitamins)
Probably not
Early Childhood Interventions: Educational Environment
Cognitive training? (working memory, nonverbal reasoning, and effortful control)
No
Listening to music? (“The Mozart Effect”)
No
Training mothers to provide a richer cognitive environment?
Yes (if trained extensively for about a year, about 7 IQ points)
Interactive reading (where the child is an active participant in the reading, and adult encourages the child to be as elaborate as possible)
Yes (as much as 6 IQ points)
Effect only seems to hold up until age 4
Sending children to preschool
Yes (up to 6 IQ points)
Works more/best for children from low-income households
Interestingly/ more time in preschool doesn’t provide more benefits
Nutritional Supplements in School-Aged Children
Multivitamins?
Very small, but positive effect (Mostly when supplementing poor diets, not when supplementing diets already rich in nutrients)
Iodine?
Some evidence that iodine improves IQ in children with iodine deficiency
Zinc or iron?
No evidence of an effect
Changing School-Aged Students’ Environment
Balanced and coordination exercises
No
Home academic support? (e.g., in-home tutoring for 3 years)
No
Reasoning training?
These studies often suffer from the problem of “teaching to the test”
Improvements can be seen on the same task (e.g., practicing picture rotation helps with picture rotation)
No improvements seen on the other factors of intelligence
Changing School-Aged Students’ Environment
“Executive Function” Training (e.g., attentional control, cognitive inhibition, working memory)
Probably not
Teaching children a musical instrument
Yes! Surprisingly robust effect–⅓ of a standard deviation (5 points)
Unclear why, but speculate that it might be due to strengthening white matter tracts in the prefrontal cortex associated with rhythm perception and discrimination
IQ Over (Historical) Time
The Flynn Effect
Over time, the average raw score of IQ tests has been going up (the average is always 100)
This effect has been slowing down in the past ten or twenty years
Adding up to a 30 point difference over the course of 100 years
Changes are due to increase of standard of living and education
Gender Differences
Average IQ score shows no real differences between men and women
BUT
Women tend to outperform men on verbal measures
Men tend to outperform women on spatial ability
Not clear why, but they appear fairly early in life
Lost of good reasons that these effects are influenced by societal expectations, test-taking strategies, individual interests
Fluid intelligence: ability to perceive relationships, ability to adapt, ability to learn new material. Independent of culture and moral training. Vulnerable to brain damage and aging
Fluid intelligence peaks at age 25
Crystallized intelligence: completely dependent on culture and formal training or learning. Peak in middle age
Example: reading comprehension, information, and vocabulary
Sternberg’s Triarchic Theory of Intelligence
Analytical Intelligence: intelligence that is assessed by intelligence tests
Creative intelligence: intelligence that makes us adapt to novel situations, generating novel ideas
Practical intelligence: intelligence that is required for everyday tasks (e.g. streets smarts)
Emotional intelligence
Perceiving emotions (e.g., recognizing emotions in others)
Using emotions (e.g., harnessing emotions to motivate yourself)
Understanding emotions (e.g., knowing the relationships between emotional states, such as surprise turning into joy)
Managing emotions (e.g., the ability to regulate emotions in oneself and others)
Howard Gardner’s Multiple Intelligences
Verbal-linguistic intelligence (well-developed verbal skills and sensitivity to the sounds, meanings and rhythms of words)
Logical-mathematical intelligence (ability to think conceptually and abstractly, and capacity to discern logical and numerical patterns)
Spatial-visual intelligence (capacity to think in images and pictures, to visualize accurately and abstractly)
Bodily-kinesthetic intelligence (ability to control one’s body movements and to handle objects skillfully)
Musical intelligences (ability to produce and appreciate rhythm, pitch and timber)
Interpersonal intelligence (capacity to detect and respond appropriately to the moods, motivations and desires of others)
Intrapersonal (capacity to be self-aware and in tune with inner feelings, values, beliefs and thinking processes)
Naturalist intelligence (ability to recognize and categorize plants, animals and other objects in nature)
Existential intelligence (sensitivity and capacity to tackle deep questions about human existence such as, “What is the meaning of life? Why do we die? How did we get here?”
Criticism of Gardner’s Multiple Intelligences
Gardner never systematically tested these, but just came up with them (and has kept adding to the list—e.g., “existential” intelligence).
Little evidence exists for these divisions (weakly correlated)
A lot of these are skills, or perhaps personality traits, not what we’d consider intelligence
IQ Over the Lifetime
Fairly high test/retest reliability (mentioned earlier)
Early IQ tests predict later IQ tests
IQ predicts educational achievement (although they are not the same thing)
IQ predicts a number of health outcomes (e.g., heart disease, hypertension)
IQ predicts death (high IQ/later death)
IQ predicts job performance, job success, income
While social class can influence IQ scores, IQ also seems to influence people’s ability to “move-up” (social mobility)
Is IQ Heritable? (i.e., do genetic differences predict differences in IQ?)
Heritability is the extent to which differences in the appearance of a trait across several people can be accounted for by differences in their genes. (Usually represented as between 0.0 and 1.0, or between 0 and 100%)
Understanding the Heritability Statistic (h2)
Compute the correlation between the IQ (or any trait) of identical twin siblings (who share, roughly, 100% of their DNA).
Compute the correlation between the IQ of fraternal twin (siblings (who share the same DNA as other non-twin siblings share with each other).
Assumption: both children are raised by the same parents, in the same environment. Differences seen should be genetic differences
What Heritability Does Not Tell Us
Heritability cannot say how much an individual person’s intelligence is due to genes vs environment—it is a statistic about groups of individuals. It is about variation among the sample of people studied
It does not tell us anything about which genes cause a trait (most psychological traits are polygenic—influenced by many genes).
Heritability can’t say how easy or difficult it is to change
Heritability: how much of the variation in a trait across a population is due to genetic differences
Test-Retest Reliability
IQ tests general stay consistent throughout someone’s life with r~ = 0.8 accuracy
Generally “more” accurate the more times someone takes it
Is there a single thing that we can call intelligence? (“g”)
Suppose we want to discover whether some people are in better shape than others–whether they are “fit”
Give them a series of physical tasks
These are all positively correlated with each other–if you’re high on one, you tend to be high on the other
Cognitive tasks are similarly correlated
Part 1: Judgment and Decision Making
Key Concepts:
Bounded Rationality: The idea that cognitive limitations, time, and resources constrain human decision-making, preventing full rationality
Example: A shopper chooses the second-best option because evaluating every product would take too much time
Biases: Systematic deviations from rationality caused by a reliance on heuristics
Examples:
Anchoring: Initial information influences subsequent judgements (e.g., price negotiation starts with an arbitrary high number)
Framing: Decisions vary based on how information is presented (e.g. saving lives vs. losing lives in health policies)
Overconfidence: Overestimating the accuracy of one’s knowledge or decisions
Heuristics: Mental shortcuts used to simplify complex decisions, often leading to predictable biases
Example: Judging risk based on recent events(availability heuristic)
System 1 and System 2 Thinking:
System 1: Fast, automatic, emotional, and intuitive processing
Example: Deciding quickly whether a stranger seems trustworthy
System 2: Slow, deliberate, logical, and effortful processing
Bounded Awareness: The tendency to overlook obvious information because of focusing failures
Example: Missing critical safety details in a rushed project evaluation
Bounded Willpower: The tendency to prioritize immediate rewards over long-term goals
Example: Splurging on a luxury item instead of saving for retirement
Bounded Self-Interest: Caring about others’ outcomes, sometimes to the detriment of self-interest
Bounded Ethicality: Unconscious biases and ethical lapses affecting decision-making
Key Experiments and Findings:
Anchoring Bias:
Experiment: Participants estimated fraud rates based on anchors
Finding: Judgements were influenced by the anchor, even when arbitrary
Application: Be aware of starting points in negotiation or decision contexts
Framing Effect:
Experiment: People preferred saving 200 lives over probabilistic options but chose risky options when outcomes where framed as losses
Finding: Decisions are swayed by whether outcomes are framed as gains or losses
Application: Reframe problems to encourage balanced decision-making
Overconfidence:
Experiment: Participants estimated quantities with a 98% confidence range but missed the mark frequently
Finding: People are overly confident in their knowledge
Application: Adjust confidence levels and test assumptions against data
Defaults and Nudges:
Experiment: Opt-out organ donation policies dramatically increase consent rates
Finding: Subtle changes in choice architecture (nudges) can guide better decisions
Application: Design systems (e.g. retirement plans) to favor beneficial defaults
Strategies to Improve Decision-Making
Shift to System 2 Thinking
Be Aware of Biases
Nudging
Adjust environment to favor better choices
Use Structured Decision Processes to Arrive at Rational Conclusions
Learn from Data
Part 2: Persuasion: So Easily Fooled
Key Concepts:
Central and Peripheral Routes to Persuasion:
Central Route: Relies on logical, direct messages requiring careful thought. Effective when the audience is motivated and capable of evaluating information
Example: Voting for a candidate based on their policy proposals
Peripheral Route: Uses superficial cues like emotions, heuristics, or appearances, targeting low-effort decision-making
Example: Buying a product because of celebrity endorsement
Triggers Features and Fixed Action Patterns (FAPs)
Trigger Features: Specific cues that activate automatic responses or behaviors
Example: The phrase “for a good cause” can prompt charitable behavior
Fixed Action Patterns: Pre-programmed sequences of behavior triggered by specific stimuli
Heuristics: Mental shortcuts for making decisions quickly
Triad of Trust
Authority: Perceived expertise and status influenced trust
Example: Following a doctor's health advice
Honesty: Signals reliability and fairness
Example: A well-known brand emphasizing its ethical practices
Likeability: We trust and are persuaded by people we like
Reciprocity: Feeling obligated to return favors or gifts
Social Proof: Looking to others to determine correct behavior, especially in uncertain situations
Example: Choosing a busy restaurant over an empty one
Scarcity: Valuing items more when they are perceived as rare or limited
Psychological Reactance: Resisting persuasion when feeling a loss of freedom
Commitment and Consistency: Once committed to a course of action, people prefer consistency
Example: Agreeing to a small request increases likelihood of agreeing to larger requests
Techniques of Persuasion
Foot-in-the-Door: Start with a small request, followed by larger ones
Door-in-the-Face: Start with a large request expected to be refused, then present a smaller, more reasonable request
That’s-Not-All: Offer something additional or reduce the price after presenting the initial offer
Experiments and Finders
Trigger Features:
Study: Bake sale success increased when cookies were sold “for a good cause” regardless of legitimacy
Milgram’s Authority Experiment
Study: Participants obeyed an authority figure to deliver potentially lethal shocks
Finding: Authority triggers compliance even against moral judgement
Social Proof and Laugh Tracks:
Study: Audiences laughed more with canned laughter
Finding: Social cues strongly influence behavior
Scarcity and Reactance:
Study: Boys preferred toys made less accessible by barriers
Finding: Scarcity increases desirability
Defending Against Persuasion
Inoculation: Expose individuals to weak arguments so they can refute stronger ones later
Stinging: Highlight when someone has been manipulated to crease awareness of future tactics
Confirmation Bias
Favoring information that is consistent with your belief
We search for, attend to, remember, and use information that provides evidence for our belief
We Seek Evidence To Confirm Our Hypotheses
Experimenter presents you with 3 numbers (2-4-6), and asks you to guess the pattern behind it
Most hypothesize: “successive even numbers”
When “testing” it, they generate confirmatory guesses–e.g., “8-10-12”
They easily miss the real rule (numbers increasing by 2/numbers increasing in size/any 3 positive numbers)
Ditto and Lopez (1992) “Motivated Skepticism”
Showed that people are motivated to accept facts that are consistent with their desires/beliefs
Don’t think too hard if it agrees with you
But if it disagrees with you, then work hard to disprove
Two “Modes” Of Thinking
“System 1”-- quick, intuitive, gut thinking
“System 2”-- rational, deliberate, careful, slow thinking
Solution? Shortcuts to the Right Answer
Heuristics–mental shortcuts that serve as guides to making judgments and decisions without having to go through all that calculation
e.g. , the availability heuristic
Are there more English words that start with “T” or that start with “K”?
Availability heuristic: what is more easily available and comes to mind right away
But Heuristics Can Give Rise to Biases
Heuristics can lead us to make judgments and decisions that are pretty wrong/irrational
How many words with “K” as first letter vs “K” as third letter?
We are predictably irrational–the errors we make are systematic and reflect underlying rules
Solution? Shortcuts to the Right Answer
Heuristics–mental shortcuts that serve as guides to making judgments and decisions without having to go through all that calculation
e.g. , the availability heuristic
Are there more English words that start with “T” or that start with “K”?
Availability heuristic: what is more easily available and comes to mind right away
But Heuristics Can Give Rise to Biases
Heuristics can lead us to make judgments and decisions that are pretty wrong/irrational
How many words with “K” as first letter vs “K” as third letter?
We are predictably irrational–the errors we make are systematic and reflect underlying rules
Two biases
Relativity
Loss aversion
Heuristic where humans really hate losing
In housing market and stock markets, people hold onto depreciating assets longer because they don’t want to sell at a loss
Buying cars example
Decision-making fatigue: cognitive and emotional exhaustion that sets in after making a large number of decisions over a period of time, which often results in a decline in decision quality.
Status quo bias: This cognitive bias causes individuals to stick with the option that is pre-selected or the one that requires the least effort to choose. The default choice often feels like the “path of least resistance,” and people may assume it's the best or most recommended option, particularly if they lack strong preferences or complete information.ƒse
Cognitive development
The progression of thinking, reasoning, problem-solving, and other mental activities across the lifespan
Piaget’s Stage Theory
Definition: Cognitive development progresses through four distinct, fixed stages characterized by qualitative changes in thinking
Stages:
Sensorimotor Stage (0-2 years): Understanding the world through sensory experiences and actions; lacks object permanence until about 9 months
Preoperational Stage (2-7 years): Use of symbols (language, drawings), but thinking is egocentric and focused on one dimension (e.g., conservation problems: situations where a child demonstrates an inability to understand that a quantity remains the same even when its appearance changes)
Concrete operational stage (7-12 years): logical thinking about concrete events, understanding conversation, but struggles with abstract concepts
Formal operational stage (12+ years): abstract, systematic reasoning and hypothetical thinking
Sociocultural Theory (Lev Vygotsky)
Definition: emphasizes the role of social interactions and cultural tools in shaping cognitive development
Key Concept: Zone of Proximal Development (ZPD)---the range between what a child can do independently and with help
Example: Learning to solve a puzzle by observing a parent’s strategies
Information-Processing Theory
Definition: focuses on the mental processes involved in thinking and learning, such as attention, memory, and problem-solving
Example: Improvements in working memory help children solve increasingly complex problems over time
Nature and Nurture in Cognitive Development
Nature: biological endowment, such as genes that influence temperament and intellectual potential
Nurture: environmental factors, like parental care, education, and social interactions
Interaction: genes and environment influence each other—for example, attractive or calm infants elicit more positive interactions, aiding development
Continuous vs. Discontinuous Development
Continuous: gradual improvements in skills over time (e.g., improving memory capacity)
Discontinuous: sudden, qualitative changes (e.g., moving from egocentric thinking to logical reasoning in Piaget’s stages)
Example: object permanence develops gradually but appears as a sudden leap in Piaget’s tasks
Key Experiments
Maynard the Cat Study (Appearance vs. Reality)
Younger children believed a cat wearing a dog ask was a dog, showing limited understanding of appearance versus reality
Conservation Tasks (Piaget)
Children under 7 fail to understand that quantity remains the same despite changes in shape or appearance
Numerical Board Games
Children from low-income families improved math skills after playing games like Chutes and Ladders, which emphasized numerical concepts
Relevance: demonstrates how targeted interventions can narrow educational gaps
Evolutionary Mechanisms Create Social/Moral Emotions
We feel gratitude and liking for people who cooperate with us. This motivates us to be nice to them in the future
We feel anger and distrust toward those who betray us. This motivates us to betray or avoid them in the future
We feel guilt when we betray someone who cooperates with us. This motivates us to (not do it in the future?)
Empathy Leads to Moral Concern And Helping Behavior
Batson’s “Empathy-Altruism” hypothesis
Feeling empathy vs thinking rationally about someone in need
Empathy leads people to care more and to be more likely to offer help
Do we selfishly help because it will put us in a good mood? Seems like no–we will prefer to help over non-helping activities that will improve our mood
Psychopathy Primarily an emotional deficit
Differences in emotional systems compared to “normals”
Reduced skin conductance response (SCR) to distress and fear in others
Impaired startle response to threatening and distressing (mutilated bodies, victim being harmed) images
Abnormal conditioned fear response
Behaviorally uninhibited temperament
Reduced amygdala volume
They do not learn well from their mistakes
Emotional “Dot Probe” Task
Distressing and non-distressing image
Non-psychopaths are more able to pick the dot behind the distressing image because they were already drawn to it
Free rider: an individual who benefits from a group effort or shared resource without contributing their fair share
Key Concepts
Cooperation
Definition: Coordination of multiple individuals toward a common goal that benefits the group
Example: Building the Channel Tunnel involved cooperation between nations, companies, and workers across cultural and linguistic boundaries
Altruism
Definition: A selfless concern for the well-being of others, even at a personal cost
Competition
Definition: Efforts by individuals or groups to achieve goals that may be mutually exclusive or to outperform others
Social Value Orientation (SVO)
Definition: Individual preferences for allocating resources between oneself and others
Cooperative: Maximizes joint benefits for all
Individualistic: Maximizes personal gain, regardless of others
Competitive: Seeks to outperform others
Example: A cooperative SVO would lead someone to use public transport to reduce emissions, while an individualistic SVO might prioritize personal convenience
Prisoner’s Dilemma
Definition: A scenario in which two individuals must choose between cooperation (benefiting the group) and defection maximizing individual gain)
Example: If both prisoners cooperate and remain silent, they face minimal punishment, but if one defects, the defector benefits at the other’s expense
Influences on Cooperation
Individual Influences
Empathy: The ability to understand and share the feelings of others
Research example: Participants encouraged to empathize with partners in economic games exhibited higher cooperation levels, even when the partner did not reciprocate
Social Value Orientation: Cooperative individuals are more likely to act in ways that benefit the group, such as using renewable resources or volunteering
Situational Influences
Communication: open discussion can promote trust and alignment of strategies
Research example: Groups that communicated before a public goods game were more likely to cooperate
Trust: Belief in the reliability or fairness of others
Group Identity: The extent to which individuals identify as part of a group
Research Example: Participants who strongly identified with their group (e.g., university students) were less likely to defect in cooperative tasks
Cultural Influences
Interdependence:
Cultures requiring collaboration for survival (e.g., whaling communities) show higher cooperation rates in experiments like the ultimatum game
Collectivism vs, Individualism
Collectivist cultures emphasize group harmony and cooperation, while individualist cultures may prioritize personal goals
Methods of Research
Prisoner’s Dilemma Experiments
Commons Dilemma
Participants manage shared resources to maximize group sustainability
Cooperative SVO individuals deplete resources less than competitive ones
Ultimatum Game
Allocators distribute resources, and responders accept or reject offers
Reveals cultural and individual differences in fairness and cooperation
Part 2: Helping and Prosocial Behavior
Key Concepts
Prosocial Behavior: Actions intended to benefit others
Helping: A specific type of prosocial behavior focused on providing assistance to eliminate another’s need
Altruism: Helping with the ultimate goal of improving another person’s well-being, without expecting personal benefits
Egoism: helping motivated by self-interest, such as seeking to feel better or avoid guilt
Bystander Effect: The phenomenon where the presence of others reduces the likelihood of an individual helping
Examples:
Pluralistic Ignorance: People assume help isn’t needed because others are not acting
Diffusion of Responsibility: Individuals feel less personal responsibility to help in a group setting
Cost-Benefit Analysis: Weighing the costs (e.g., time, risk) against the benefits of helping
Factors Influencing Helping Behavior
Ambiguity of the situation: uncertainty about whether help is needed
Peopleare more likely to help when costs are low and rewards are high
Individual Differences:
Gender
Men are more likely to help in risky, physical situations, while women are more likely to offer emotional support
Personality traits:
Agreeableness: sympathetic, generous, and cooperative individuals are more likely to help
Prosocial Personality:
Other-Oriented Empathy: Understanding and empathizing with others
Helpfulness: A history of helping behavior that fosters future acts of assistance
Motivations for Helping
Evolutionary Perspective
Kin selection: Helping relatives ensures the survival of shared genes
Reciprocal Altruism: Helping others with expectation of future reciprocation
Egoistic Motivations
Negative State Relief Model: Helping to alleviate personal distress or sadness
Arousal: Cost–Reward Model: Helping to reduce discomfort caused by witnessing others in need
Altruistic Motivations:
Empathy–Altruism Model: Helping motivated by empathizing with the victim and aiming to improve their welfare, even at a personal cost
Psychopathy: A personality disorder characterized by boldness, meanness, and disinhibition, often leading to antisocial behavior
Example: A manipulative individual who lacks guilt or remorse, yet appears charming and socially adept
Disinhibition: Impulsivity, weak self-control, and emotional dysregulation
Example: Engaging in risky behaviors without considering consequences
Boldness: Social confidence, fearlessness, and emotional resilience
Example: Thriving in high-pressure leadership roles, such as firefighters or military officers
Meanness: Lack of empathy, callousness, and a tendency to exploit others
Antisocial Personality Disorder (ASPD): A behaviorally focused disorder emphasizing rule-breaking and impulsivity
Distinction from Psychopathy: ASPD lacks the interpersonal-affective traits central to psychopathy, such as charm and meanness
Modern Assessment Methods:
Psychopathy Checklist-Revised (PCL-R):
Developed by Hare (2003)
Emphasizes interpersonal-affective traits (e.g., manipulation, lack of empathy) and antisocial behaviors
Used in forensic settings; a score of 30+ indicates psychopathy
Psychopathic Personality Inventory (PPI):
Focuses on two factors:
Fearless Dominance (FD): Boldness, social confidence
Self-Centered Impulsivity (SCI): Impulsivity, manipulativeness
Antisocial Process Screen Device (APSD):
Used for children and adolescents
Assesses callous-unemotional (CU) traits (low empathy) and impulsive/conduct problems
The Triarchic Model of Psychopathy
Disinhibition:
Impulsivity, poor emotional regulation, and hostility
Boldness
Confidence, fearlessness, and social dominance
Meanness: Callousness, lack of empathy, and cruelty
Causal Theories
Emotional deficits: Psychopathy arises from impaired emotional processing, such as reduced fear or empathy
Cognitive-Attentional Deficits: Psychopaths show reduced cognitive flexibility and impaired error monitoring
Evolutionary Perspectives: Traits like boldness and meanness may have evolved as adaptive strategies in specific contexts
Anger and the “Culture of Honor”
Subcultural differences – the “Culture of Honor” in the Southern U.S.
In response to insult, southerns displayed more anger, were more physiologically aroused, and gave stronger shocks to a confederate
Southern and Northern men were made angry by getting bumped into in the hallway, and then the Southern men were more inclined to give longer and stronger shocks
Emotional Display Rules
Compared Japanese and American students who were watching a film depicting a disgusting surgical procedure
Japanese students were much less expressive (they maintained neutral expressions) than American students, but only when watching film in the presence of an authority figure
Emotional Reactivity and Culture
Large body of findings: temperamental differences between Western Caucasian and East Asian infants
Asian infants are less irritable
Take longer to reach peak excitement
Grow accustomed to novel stimuli sooner
Better able to stop crying by themselves than Caucasian newborns
Caucasian infants show more rapid negative facial expressions
Russians and Negative Emotion
Russians value negative emotion far more than Americans
Report that a good life is one in which both kinds of emotion are experienced
It Benefits Animals to Cooperate
Warning cries, grooming, food exchange
Prisoner’s Dilemma
If both cooperate: They receive a light sentence.
If one defects while the other cooperates: The defector goes free, and the cooperator gets a heavy sentence.
If both defect: They receive a moderate sentence.
Intrapersonal Functions of Emotion
Rapid Decision-Making: Emotions allow for quick, unconscious reactions to situations
Example: Disgust prevents ingesting spoiled food, enhancing survival
Related Research: Cosmides & Tooby (2000) described how emotions streamline decision-making in life-threatening situations
Preparation for Action: Emotions orchestrate physiological responses, such as increased heart rate during fear, to prepare the body for fight-or-flight
Example: Fear redirects blood flow to muscles, expanding visual fields for quick responses
Influences on Thoughts: Emotions color memories and influence attitudes, values, and beliefs
Example: Sadness can make negative memories more salient, while happiness brings positive recollections
Motivation for Future Behavior: Positive emotions encourage repeated behaviors, while negative emotions help avoid harmful actions
Example: Feeling joy from success motivates striving for future
Interpersonal Functions for Emotions
Communication of Intentions: Emotional expressions (e.g., smiles, frowns) signal internal states to other, influencing their responses
Example: a fearful face might prompt others to approach and provide support
Facilitation of Behavior in Others:
Example: Observing an angry face can evoke avoidance behavior, while a distressed expression can elicit sympathy and aid
Signaling Relationship Quality:
Example: contempt or disgust in marital interactions predicts dissatisfaction and potential divorce
Regulations of Social Interactions:
Example: infants use social referencing by observing caregivers’ emotional expression to decide whether to approach or avoid situations
Social and Cultural Functions of Emotion
Transmissions of Cultural Norms:
Worldviews: Cultures define ideal emotional experiences (e.g., happiness in Western cultures, serenity in Eastern cultures) and regulate emotional expression through norms
Example: cultural display rules dictate that children in many Asian cultures suppress negative emotions like anger
Regulation of Behavior
Emotions, moderated by cultural norms, promote socially appropriate behaviors
Example: Norms like “big boys don’t cry” or smiling at authority figures help maintain social harmony
Avoidance of Social Chaos
Emotions foster predictable behaviors, reducing societal unpredictability and facilitating group efficiency
Example: Display rules help ensure constructive interactions in complex societies like cities
Applications and Insights
Survival and Adaptation
The evolutionary role of emotions such as fear and disgust ensures physical safety
Example: Disgust help avoid toxins, while fear prompts escape from predators
Social Bonding
Emotions like joy and empathy enhance relationships and group cohesion
Example: Smiling universally signals friendliness, promoting positive social interactions
Cultural Identity
Shared emotional norms contribute to a group’s identity and cohesion
Example: Emotional restraint in public reflects collective values in certain cultures, enhancing societal order
Conflict Resolution:
Awareness of emotional expression can predict and mitigate interpersonal conflicts
Example: Recognizing contempt in relationships can guide interventions to prevent marital breakdown
Part 2: Culture and Emotion
Historical Perspectives on Emotion and Culture
Universalist View: emotions are biologically hardwired and universal, evolving from the survival needs of early humans
Example: Paul Ekman’s studies found that facial expressions of basic emotions (happiness, anger, sadness, fear, disgust) are recognized across cultures
Experiment: Ekman and Friesen’s Facial Action Coding Systems (FACS) demonstrated universal recognition of emotional expression, though recognition rates varied across cultures
Socialist Constructivist View: Emotions are shaped by cultural norms and practices, varying significantly between groups
Example: The Ifaluk people view emotions as exchanges between individuals rather than internal events (Lutz, 1988)
Cultural Models of Self and Emotion
Cultural differences in emotion stem from dominant self-construals:
Independent Self (North America):
Emphasizes individuality and personal goals
Encourages emotional expression to influence others
Example: Americans are more likely to describe themselves using psychological attributes like “friendly” or “cheerful”
Interdependent Self (East Asia)
Emphasizes connectedness and group harmony
Encourages emotional suppression to adjust to others
Examples: Japanese people are more likely to describe themselves in terms of social roles like “daughter” or “student” (Cousins, 1989)
Cultural Influences on Emotional Responses
Physiological Responses:
Similar across cultures (e.g., heart rates increases during emotional events).
Example: European Americans and Hmong Americans showed no difference in physiological arousal when reliving emotional episodes (Tsai et al., 2002)
Facial Expressions
Vary significantly between cultures
Example: European Americans smile more intensely than Chinese Americans during positive events due to cultural norms emphasizing emotional expression
Emotional Suppression
North America: Suppression is linked to negative psychological outcomes like depression
East Asia: Suppression aligns with cultural norms and has fewer adverse effects on well-being (Soto et al., 2011)
Mixed Emotions During Positive Events
North America: Positive events rarely evoke negatives emotions
East Asia: Mixed emotions ar ecommon, reflecting a balance between positive
Example: East Asians may feel worry or guilt alongside joy, as seen in dialectical thinking patterns
Cultural Differences in Ideal Affect
Ideal affect: the emotion states people value and strive to achieve
North America: High-arousal positive states (e.g., excitement, enthusiasm)
East Asia: Low-arousal positive states (e.g., calmness, peace)
Example: American children’s storybooks feature more excited characters, while Taiwanese storybooks emphasize calmness
Behavioral Implications:
Americans prefer thrilling activities like skydiving, while East Asians favors tranquil activities like lounging on the beach
Cultural Variations in Happiness and Well Being
Self-Esteem vs. Relationship Harmony
North America: Happiness is strongly linked to self-esteem
East Asia: Happiness depends equally on self-esteem and relationship harmony (Kwan et al., 1997)
Life satisfaction:
North America: Based on emotional states and individual experiences
East Asia: Balances personal emotions with societal norms (Suh et al., 1998)
Practical Implications of Cultural Differences in Emotion
Cross-Cultural Communication
Misunderstandings can arise from differing emotional norms
Example: Asian Americans’ calm demeanor may be misinterpreted as disengagement in North American settings
Psychological Inventions:
Recognizing cultural variations in ideal affect can inform mental health strategies
Example: Promoting calm states may enhancing happiness in cultures that value excitement (Chim)
Current Directions in Research
Diverse Cultural Contexts:
Studies beyond North America and East Asia are needed to explore additional emotional dimensions and models
Cultural Transmission
Cultural products like storybooks influence emotional ideals from a young age
Example: Story content impacts children’s preferences for high- or low-arousal states
Temperament vs. Culture
Temperament shapes actual affect, while culture shapes ideal affect
Future research should explore how biological and cultural factors interact
Part 3: Mood Disorders
Types of Mood Disorders
Major Depressive Disorder (MDD)
Definition: Periods of at least two weeks characterized by feelings of sadness, hopelessness, and loss of interest or pleasure (anhedonia), among other symptoms
Symptoms:
Depressed mood, fatigue, or low energy
Insomnia or hypersomnia
Significant weight changes
Feelings of worthlessness or guilt
Difficult concentrating
Recurrent thoughts of death or suicide
Prevalence: Lifetime prevalence of 16.6% in the U.S., with higher rates in women and younger adults
Examples: A person loses interest in activities they once enjoyed and feels persistently hopeless, affecting their work and relationships
Persistent Depressive Disorder (PDD)
Definition: Chronic depressive symptoms lasting at least two years, with fewer acute symptoms than MDD but greater persistence
Symptoms:
Low energy, poor concentration
Low self-esteem, feelings of hopelessness
Bipolar Disorders (BD)
Definition: Mood disorders characterized by episodes of mania/hypomania and depression
Bipolar I Disorder: Defined by manic episodes, with or without depressive episodes
Bipolar II Disorder: Involves hypomanic and depressive episodes
Cyclothymic Disorder: Alternating periods of hypomania and mild depression for at least two years
Symptoms of Mania:
Elevated self-esteem, decreased need for sleep
Racing thoughts, excessive talking
Risky behaviors (e.g., excessive spending, unprotected sex)
Prevalence: Lifetime prevalence of 4.4% globally, with higher rates in adolescents and young adults
Environmental Factors:
Stressful Life Events:
Loss of relationships, unemployment, and trauma increase the risk for MDD and BD
Early Adversity:
Childhood abuse or neglect correlates with higher risk
Chronic Stress:
Poverty and marital dissatisfaction can exacerbate symptoms
Social Stressors:
Life disruptions, such as travel or irregular sleep patterns can trigger manic or depressive episodes in BD (social zeitgeber theory)
Psychological Factors:
Attribution Style:
Pessimistic thinking patterns (e.g., internal, global, stable attributions for negative events) contribute to MDD vulnerability
Interpersonal dynamics:
People with mood disorders may generate interpersonal stress, exacerbating their symptoms
Treatments for Mood Disorders
Major Depressive Disorder (MDD)
Medications:
Antidepressants:
Monoamine Oxidase Inhibitors (MAOIs): Effective but with dietary restrictions and side effects
Tricyclics: Treat vegetative symptoms but are cardiotoxic
Selective Serotonin Reuptake Inhibitors (SSRIs) and Serotonin-Norepinephrine Reuptake Inhibitors (SNRis): Fewer side effects, commonly prescribed
Biological Therapies
Electroconvulsive Therapy (ECT): Induces seizures to treat severe, treatment resistant depression
Transcranial Magnetic Stimulation (TMS): Non-invasive magnetic pulses to stimulate the brain
Deep Brain Stimulation: Implanted electrodes to regulate specific brain regions
Psychotherapies:
Cognitive-Behavioral Therapy (CBT): Addresses distorted thoughts and behaviors
Interpersonal Therapy (IPT): Focuses on improving interpersonal relationships
Behavioral Therapy: Encourages engaging in enjoyable activities
Bipolar Disorder (BD)
Pharmacotherapy:
Lithium: First-line treatment stabilizing mood by regulating neurotransmitters
Anticonvulsants: Often used alongside lithium for symptom management
Psychosocial Therapies:
Interpersonal and Social Rhythm Therapy (IPSRT)
Focuses on maintaining regular routines to stabilize circadian rhythms and prevent episode relapse
Key Studies and Experiments
Social Zeitgeber Theory:
Stressors disrupting sleep and routines can trigger mood episodes in BD
Example: Travel disrupting sleep cycles leads to manic symptoms
Attributional Style and Depression:
Internal, global, stable attributions for negative events increase MDD risk
Facial Action Coding System
Identify facial muscle movement
Specific combinations known to reflect a particular emotion
Shaping Behaviorism
Positive reinforcement
A “reinforcer” is the thing that increases the behavior
Can be “primary” (e.g., food) or “secondary” (e.g., money)
Negative reinforcement
Rewarding someone by removing a BAD thing (e.g., an umbrella stops the rain)
(do not ever forget this, please)
Punishment
Negative consequences in response to an unwanted behavior
Successive Approximation to Train Animals
The Partial Reinforcement Effect
In order to have behaviors persist, put the organism on a less frequent schedule of rewards
Schedules of Reinforcement
Fixed ratio reinforcement: reward after every nth response
Variable ratio reinforcement: reward on average once in every n responses
Fixed interval reinforcement: reward after every y seconds (or minutes, or hours, etc.)
Variable interval reinforcement: reward once in every y seconds (or minutes, or hours, etc.)
The World As A Skinner Box
Variable interval reinforcement: like a slot machine
When You Only Need Once To Learn: Taste Aversion
The “Garcia effect”
Garcia (1955) found that rats given sweetened water, then exposed to radiation (to induce nausea)
Rats avoided the sweet water after only one trial
Organisms are biologically prepared to learn this association
Conscious awareness is not necessary
Sickness can occur hours later
Only some kinds of stimuli work (pairing nausea with tones or lights has no effect)
Operant/Instrumental Conditioning
Simple but powerful concept: organisms learn the relationships between actions and rewards/punishments
Learning occurs as the organism changes its behavior (increases or decreases a response) as a function of the consequences that follow from their behavior
The ‘Law of Effect’
Behaviors that are followed by a “satisfying state of affairs” tend to be repeated and those that produce an “unpleasant state of affairs” are less likely to be repeated
Positive Reinforcement
A “reinforcer” is the thing that increases the behavior
Can be “primary” (e.g., food) or “secondary” (e.g., money)
Negative reinforcement
Rewarding someone by removing a BAD thing (e.g., an umbrella stops the rain)
Punishment
Negative consequences in response to an unwanted behavior
Classical conditioning (Pavlovian Learning)
Definition: Learning to associate a neutral stimulus (Conditioned Stimulus, CS) with a significant stimulus (Unconditioned stimulus, US) to elicit a response
Key terms:
Unconditioned stimulus (US): a stimulus that naturally elicits a response (e.g., food)
Unconditioned response (UR): a natural reaction to the US (e.g., salivation)
Conditioned stimulus (CS): a neutral stimulus that becomes associated with the US (e.g., bell)
Conditioned response (CR): the learned response to the CS (e.g., salivation at the bell)
Experiment: Pavlov’s dogs associated a bell (CS) with food (US), leading to salivation (CR) at the sound of the bell
Operant Conditioning (Instrumental Learning)
Definition: learning based on the consequences of behavior, where behaviors are reinforced or punished
Key Terms:
Reinforcer: increases the likelihood of a behavior (e.g., food reward)
Punisher: decreases the likelihood of a behavior (e.g., a penalty)
Discriminative stimulus: signals that a specific behavior will result in a certain consequence (e.g., traffic light for driving)
Experiment: Skinner’s rat pressed a lever (behavior) to receive food (reinforcer)
Observational Learning
Definition: Learning by observing the behaviors of others (social models) and their consequences
Key components:
Attention: Observing the model
Retention: Remembering the behavior
Initiation: Reproducing the behavior
Motivation: Willingness to learn
Experiment: Bandura’s Bobo doll study demonstrated children imitating aggressive behavior observed in adults
Related Experiments and Examples:
Classical conditioning
Taste aversion: a person avoids a food after associating it with illness (CS: food, US: illness, CR: avoidance)
Fear conditioning: a tone (CS) paired with a shock (US) causes fear (CR) in rats
Operant conditioning
Reinforcer devaluation: rats avoided a lever associated with a reinforcer (sucrose) once it was paired with illness
Stimulus control: a rat learns to press a lever only when a light is on (discriminative stimulus)
Observational Learning:
Vicarious reinforcement: children imitated or avoided aggression toward Bobo based on whether the model was rewarded or punished
Everyday example: a child learns to use utensils by watching parents at the dinner table
Applications and Integration
Combining Classical and Operant Conditioning
Example: a smoker associates the sight of a cigarette (CS) with relaxation (US). Operant conditioning reinforces the behavior by rewarding it with stress relief
Habit formation: classical cues (e.g., coffee aroma) combined with operant reinforcements (e.g., caffeine stimulation) lead to habitual coffee drinking
Behavior modification
Extinction: gradually reducing a conditioned response by repeated presenting the CS without the US (e.g., bell without food)
Spontaneous recovery: a previously extinguished response reappears after a pause (e.g., fear of spiders after therapy)
Nature Vs. Nurture
This is one of the first examples of the many heated debates in the field about how much of our psychological experience is innate, and how much is due to the environment
Nativism vs. empiricism
Three Basic Forms of Learning
Habituation (non-associative)
The decline in the tendency to respond to stimuli that are familiar due to repeated exposure
E.g., clock ticking, traffic noise, trains
This mechanism keeps us focusing on new objects and events
It is an example of non-associative learning (o.e., it does not require the pairing of two different stimuli)
Distinct from sensory adaptation (a fairly rigid neural mechanism in which cells no longer fire in response to the same stimuli)
Classical (Pavlovian) Conditioning (associative)
The learning of an association based on repeated presentation of pair stimuli
An unconditioned stimulus (US or UCS) such as food or shock that causes a reflexive response
Paired with a neutral stimulus that does not normally cause a reflexive response, the Conditioned Stimulus (CS)
After enough pairings, the Conditioned Stimulus (CS) cases the response without need for the unconditioned stimulus
Repeated pairings of Unconditioned Stimulus (UCS) and Conditioned Stimulus (CS) will give rise to a Conditioned Response (CR) with just the CS
Requires optimal timing-right before (contiguous AND contingent)
Extinction - if the CS occurs repeatedly in the absence of UCS, it will extinguish conditioned response
Stimulus generalization - stimuli that are similar to the CS will predictably cause the CR. The more dissimilar the less likely it will cause the CR
Can An Infant Learn Via Classical Conditioning?: The “Little Albert” Experiment
In 1920, John Watson and Rosalie Rayner conducted an experiment on 9-month old “Albert”
Goal: use classical conditioning to “teach” the infant a novel fear
Evidence that what seems instinctual and innate–a fear response–is actually learned
Watson – babies as blank slate (“tabula rasa”)
The Scope And Power of Classical Conditioning
Crabs, fish, cockroaches, pigeons, rats, etc.
Cognitive behavioral therapy
Humans
Fear
Hunger
Sex
“Lost in the Mall” Paradigm
Therapists talk to college students with the permission of their parents
Therapists tell college students that they were lost in the mall as a child and the college students would even say that it never happened to them
Then when they came back two weeks ago, many of the college students would say that they did remember getting lost in the mall
Flash-Bulb Memories
Asked individuals to report highly emotional events (80 participants)
People reported having vivid, detailed memories of surprising and important events
They typically remember:
Where they were
What was going on at the time
Who told them the news
How others felt
How they felt
What happened next
False Confessions
About 25% of exonerated criminals actually confessed to their crimes
Saul Kassin: false confession studies
Accuse subjects of pressing a computer key that they were instructed to avoid or accuse them of cheating on a task
Use a “bluff” technique–say that there is damning evidence when there is none
In one study, 43/71 participants confess to pressing the key (10% of those to an observer who has nothing to do with the study)
Stages of Memory
Sensory Memory (like a “buffer”)
Short-term memory (like RAM)
Long-term Memory (kind-of permanent storage)
Episodic (what happened/autobiographical)
Semantic (facts, meanings)
Two Stage Mechanisms in Free Recall (1966), Glanzer and Cunitz
Percentage recalled and position in sequence graph
Memorizing a series of words
Primacy effect: initial items are stored in long-term memory more efficiently
Recently effect: last few items are still in working memory and are readily available
How To Get Something Into Long Term Memory
Rehearsal
Serial position effect
Mnemonic Strategies
Rhymes
Acronyms (e.g., Kings Play Chess on Fine Grain Sand)
Method of Loci (associating items with physical locations)
Depth-of-Processing
Deep (semantic) processing leads to better memory than shallow processing
Word memorization study
Group asked to visualize what the word looks like memorized 15% of words
Group asked to memorize how the word sounds memorized 60% of words
Group asked to memorize what the word means memorized 90% of words
Context Aids Memory
Physical location
E.g., studying in same room as exam is taken
Mood dependent memory
If you study in a good mood, they will remember better in a good mood
Context-Dependent Memory (Godden & Baddeley)
Participants learn better when learning and testing context matched
When Memories Can’t Be Trusted
Deese-Roediger-Mcdermott Experimental Paradigm
List of words that have to do with sleep
People think that sleep was on the list
Memory is Malleable
Loftus and Palmer (1974)
Showed participants a videotape of a car accident and asked participants questions about their speed, but manipulated the way they were asked
Clive Wearing
Example of an extreme amnesia and he only has a 7-30 second memory
Anterograde amnesia: inability to form new memories after a certain point
Memory is the Processing of Information
Information processing model
Sensory input
Encoding: information is acquired and processed into neural code
Storage: information is stored in the brain
Retrieval: information is retrieved when it is needed
Atkinson and Shiffrin’s model
Sensory input
Sensory memory (like a “buffer”): unattended information is lost
Short term memory (like RAM): unrehearsed information is lost
Long term memory (permanent(ish) storage): information is lost over time
Without Attention, Memory Doesn’t Get Going
Attention acts as a filter and a highlighter
We focus on certain information (at the expense of other information)
This way, it gets information from sensory memory to short-term memory
Clive Wearing
Example of an extreme amnesia and he only has a 7-30 second memory
Anterograde amnesia: inability to form new memories after a certain point
Memory is the Processing of Information
Information processing model
Sensory input
Encoding: information is acquired and processed into neural code
Storage: information is stored in the brain
Retrieval: information is retrieved when it is needed
Atkinson and Shiffrin’s model
Sensory input
Sensory memory (like a “buffer”): unattended information is lost
Short term memory (like RAM): unrehearsed information is lost
Long term memory (permanent(ish) storage): information is lost over time
Without Attention, Memory Doesn’t Get Going
Attention acts as a filter and a highlighter
We focus on certain information (at the expense of other information)
This way, it gets information from sensory memory to short-term memory
The “Cocktail Party Effect”
In the midst of a loud and noisy room, you are not attending to all conversations
If your name is spoken, it “pops” out and captures your attention
Selective Attention
Selective attention: the ability to select certain stimuli in the environment to process, while ignoring distracting information
Dichotic Listening Studies
Dichotic listening and shadowing tasks: situation when two messages are presented simultaneously to an individual, with one message in each ear. In order to control which message the person attends to, the individual is asked to repeat back or “shadow” one of the messages as he hears it
Humans can become good at shadowing tasks, but forget the ignored message—only able to recall basic physical characteristics of the speech (man or woman, etc.)
Models of Selective Attention
Broadbent’s Filter Model: people select information on the basis of physical features: the sensory channel (or ear) that a message was coming in, the pitch of the voice, the color or font of a visual message. People are vaguely aware of the physical features of the unattended information, but had no knowledge of the meaning.
Broadbent argued that selection occurs very early, with no additional processing for the unselected information
Treisman’s Attenuation Model: selection starts at the physical or perceptual level, but that the unattended information is not blocked completely, it is just weakened or attenuated. As a result, highly meaningful or pertinent information in the unattended ear will get through the filter for further processing at the level of meaning.
No filter that completely blocks unattended information, but attenuation control focuses on the most meaningful information
Late Selection Models
Alate selection or response selection model proposed by Deustch and Deustch (1963) suggests that all information in the unattended ear is processed on the basis of meaning, not just the selected or highly pertinent information. However, only the information that is relevant for the task response gets into conscious awareness.
Multimode model
Suggests that the stage at which selection occurs can change depending on the task
Johnson and Heinz (1978) demonstrated that under some conditions we can select what to attend to at a very early stage and we do not process the content of the unattended message very much at all
Subliminal perception
The idea that stimuli presented below the threshold for awareness can influence thoughts, feelings or actions
Unclear if it is a valid phenomenon
Divided Attention and Multitasking
Divided Attention Tasks
Each task is evaluated separately in order to determine baseline performance when the individual can allocate as many cognitive resources as necessary to one task at a time
Then performance is evaluated when the two tasks are performed simultaneously
Study showed that some participants who had received sufficient practice could learn to take dictation for lists of words and read for comprehension without affecting performance in either task
Distracted Driving
It is the cognitive demands on our limited capacity systems can seriously impair driving performance
Only 2% of people can truly perform cognitive tasks without impairing their driving performance
Cognitive distractions such as cell phone conversations can produce inattentional blindness, or a lack of awareness of what is right before your eyes
Part 2 – Failures of Awareness: The Case of Inattentional Blindness
Inattentional Blindness
The failure to notice a visible but unexpected object or event when focusing attention on something else. This occurs because attention has limited capacity and filters out non-relevant information.
Example: Missing a woman in a gorilla suit walking through a scene while counting basketball passes
Focused Attention
The cognitive process of concentrating on one task or stimulus while ignoring others. This enables efficient processing of relevant information but limits awareness of peripheral stimuli
Cognitive Deafness
A phenomenon similar to inattentional blindness but in the auditory domain where individuals fail to notice sounds or changes in sound while focusing on a specific auditory task
Multitasking Myth
The idea that multitasking involves simultaneous attention to multiple tasks. Research suggests it is actually rapid task-switching, which reduces efficiency and increasing inattentional blindness
Dichotic Listening
A method used to study selective attention, where participants listen to two different audio streams in each ear and focus on one. Results demonstrate that people often miss significant changes in the ignored stream
Attention as a Limited Resource
Attention can only focus on a finite amount of information at a time. More demanding tasks consume more cognitive resources, increasing the likelihood of inattentional blindness
Evolutionary Perspective
Focused attention may have been advantageous for survival, prioritizing important stimuli while ignoring rare or less immediately relevant events
Counterintuitive Nature
Most people overestimate their ability to notice unexpected events and underestimate the effects of distractions, leading to risky behaviors like texting and driving
Part 3: Memory (Encoding, Storage, Retrieval)
Types of memory:
Working memory: Short-term memory used to hold and manipulate information temporarily. Example: multiplying 24 x 16 in your head.
Episodic memory: memory of specific life events or experiences: Example: recalling last birthday party
Semantic memory: knowledge of facts and concepts. Example: knowing that Paris is the capital of France
Collective memory: shared memories within a group. Example: a town’s shared remembrance of a local festival
Memory processes
Encoding: the initial learning of information by perceiving and organizing it. Example: linking a new fact to prior knowledge
Storage: maintained encoded information over time, forming memory traces or engrams in the brain
Retrieval: accessing stored information when needed. Example: remembering a friend’s name after seeing their face
Enhancing memory:
Mnemonic Devices: memory aids that create associations to facilitate recall
Distinctiveness: unusual or unique events are easier to remember
Recoding: transforming information into a more memorable format. Example: using acronyms like ROY G BIV for rainbow colors
Encoding specificity principle: retrieval is more effective when cues match how the information was coded. Example: studying and testing in the same environment improves recall
Related experiments:
Working memory and digit span:
Experiment: Simon Reinhard memorized long sequences of digits using memory techniques, showcasing how mnemonic strategies can expand working memory
Takeaway: Working memory capacity can be increased with practice and deliberate encoding techniques
False Memories (DRM/Deese-Roediger-McDermott Effect)
Experiment: Participants falsely recalled related but unpresented words from a list. Example: mistaking “window” as part of a list that included related words like “door” and “pane”
Takeaway: memory is reconstructive, and errors can occur during encoding and retrieval
Concepts in use:
Flashbulb memories: remembering where you were when you heard about a major historical event (e.g., 9/11). These memories are vivid but not always accurate
Proactive and retroactive interference:
Proactive example: struggling to learn a new language due to interference from native language grammar
Retroactive example: forgetting details of an older memory (a lunch from 17 days ago) due to more recent lunches
Key Definitions and Concepts
Eyewitness Testimony
A legal account where a witness recalls details of a crime or significant event
Persuasive in court but prone to inaccuracies due to memory distortions
Misinformation effect
The alteration of memory due to misleading information presented after the event
Experiment: Lotus (1978) demonstrated this with a study where participants incorrectly remembered a yield sign instead of a stop sign after being misled
Example: an eyewitness recalls seeing a weapon after being asked leading questions about it, even if no weapon was present
Memory biases:
Systematic errors in memory influenced by expectations, beliefs, or external information
Schema consistency: remembering a generic “library” scene rather that its actual specifics
Tip-of-the-tongue (TOT): difficult retrieving a name or fact that feels just out of reach
False memories:
Recollections of events that never occurs
Loftus & Pickrell (1995): participants believed they were lost in a mall as children after hearing a fabricated story
Wade et al. (2002): subjects falsely recalled a hot air balloon ride after seeing doctored photos
Identifications errors:
Mistakes made when witnesses identify perpetrators from lineups or photo spreads
Factors influencing errors:
Poor visibility, stress, and delays between the event and identification
Cross-race identification is notably less accurate
Co-Witness Contamination:
Gabert et al. (2004) showed that co-witness discussions reduced accuracy due to shared false memories
Implications and Recommendations
Avoid leading questions and ensure neutrality in phrasing
Use double-blind methods where the lineup administrator does not know the suspect
Inform jurors and legal professionals about memory limitations and biases
Minimize co-witness discussions to prevent memory contamination
Lecture 13: Freud & Attention and Memory
Freud’s 5 Stages of Psychosexual Development
Oral (0-1 year old)
Anal (1-3 years old)
Phallic (3-5 years old)
Latent (5-puberty)
Genital (puberty on)
“Structural” Theory of the Mind
Id: Irrational, pleasure-seeking part of the mind – unconscious desires
Ego: Mediates between the id and the superego – partially conscious and unconscious
Superego: moral standards and ideals acquired from parents and society
Phallic Stage (3-5 years)
Focus of pleasure shifts to the genitals
Oedius complex in boys of Electra complex (a term coined by Jung) in girls
Fixation can lead to lead to excessive masculinity in males and the need for attention or domination in females (Freud thought girls had “penis envy”)
Oedipus Complex
Child fears castration, so Dad wins
Freud used to think that this was a key part of a boys moral development; girls did not have this same development process and were less morally developed
The Oedipus Complex is led by the id, the Mom is the source of bodily pleasure for children
Latency Stage (5-Puberty)
Sexuality is repressed
Children participate in hobbies, school and same-sex friendships, and derives pleasure from those
Genital Stage (Puberty On)
Sexual feelings re-emerge and are oriented toward others
Sexuality is consensual and adult, rather than solitary and infantile
Healthy adults find pleasure in love and work
Fixated adults have their energy tied up in earlier stages
Sublimation: shifting to activities that are valued by society
Displacement: redirection of shameful thoughts to more “appropriate” targets (e.g, “kicking the dog” after an argument with the boss).
Projection: reducing anxiety by attributing unacceptable impulse to someone else
Ex. Closeted gay person acts homophobic to others
Rationalization/Intellectualization: reasoning away anxiety-producing thoughts
Regression: retreating to a mode of behavior characteristic of an earlier stage of development
Ex. New baby makes the older sibling start acting childish
Reaction formation: replacing threatening wishes and fantasies with their opposites
Ex. Closeted gay man has five kids and two marriages because he’s trying so hard to prove to himself that he’s straight
Highly Superior Autobiographical Memory (HSAM) is a rare ability that allows people to remember almost every event of their life with great precision.
Lasting contributions
The unconscious mind
Basic, often hidden, motivations influence all aspects of psychology
The importance of early childhood development
Willingness to discuss pleasure and sexuality (broadly defined)
“Structural” Theory of Mind
Id - “dumb,” driven by instinct, present from birth
Does not distinguish between reality and fantasy
Operates according to the pleasure principle (instinctual force to seek pleasure)
Ego - develops out of the id in infancy
Understands reality and logic
Mediator between id and superego
Superego
Internalization of society’s moral standards
Responsible for guilt
5 Stages of Psychosexual development
Infant is all “Id”
Each developmental stage characterized by the primary source of pleasure
An individual can become fixated on a stage if pleasure is unsatisfied, and this can lead to adult neurosis
An attempt to achieve pleasure as an adult in ways that are equivalent to how it was achieved in these stages
Oral Stage (Birth - 1 Year)
Mouth is associated with sexual pleasure
Weaning child can lead to fixation if not handled correctly
Fixation can lead to a personality characterized by passivity, gullibility, immaturity, and unrealistic optimism
Anal Stage (1-3 Years)
Anus is associated with pleasure
Toilet training can lead to fixation if not handled correctly
Fixation can lead to retentive and expulsive behaviors in adulthood, or a personality characterized by compulsiveness such as a person too concerned with neatness and order
Low Awareness
Some cues, or significant sensory information, will automatically elicit a response from us even though we never consciously perceive it
Example: subtle variations in sweating of participants with a fear of snakes when presented with pictures too fast to consciously understand
Our brain perceive some stimuli without our conscious awareness
Priming studies and replication – some of these priming studies have been very hard to replicate in practice
Priming: readily “activating” certain concepts and associations from one’s memory
Example: priming people by having them drink from a warm glass (vs. a cold one) resulted in behaving more “warmly” toward others
Implicit associations test: research method that uses computers to assess people’s reaction times to various stimuli and is a very difficult test to fake because it records automatic reactions that occur in milliseconds
High Awareness
Mindfulness: higher consciousness that includes an awareness of the thoughts passing through one’s head
The less humans are paying attention, the more likely we are to be influenced by unconscious stimuli
Flexible Correction Model: people who are aware that their thoughts or behavior are being influenced by an undue, outside source, can correct their attitude against the bias
Low awareness saves mental effort compared to high awareness
High awareness can overcome some biases
Hypnosis
Hypnosis: a mental state characterized by reduced peripheral awareness and increased focus on a singular stimulus, which results in an enhanced susceptibility to suggestion
Dissociation: the separation of one’s awareness from everything besides what one is centrally focused on
During hypnosis, the dissociation becomes extreme. A person concentrates so much on the words of the hypnotist that they lose perspective of the rest of the world around them
Trance states: also involve a dissociation of the self
Sleep
Melatonin: a sleep hormone that increases at night
Circadian Rhythm: natural daily rhythm of sleep
Can be influenced by the amount of daylight to which you are exposed as well as your work and activity schedule
Beta waves: marks brain activity when awake and alert. High in frequency but low in intensity
Alpha waves: marks brain activity when relaxed. More consistent and more intense
Stage 1 (NREM 1 or N1): “falling asleep” stage and is marked by theta waves
Stage 2 (called NREM 2 or N2): light sleep. Occasional “sleep spindles” or very high intensity brain waves are thought to be associated with the processing of memories. NREM 2 makes up about 55% of all sleep
Stage 3 (called NREM 3, or N3): makes up between 20-25% of all sleep and is marked by greater muscle relaxation and the appearance of delta waves
REM (Rapid Eye Movement) sleep: similar to wakefulness in terms of brain activity—brain waves occur less intensely than in other stages of sleep. REM sleep accounts for about 20% of all sleep and is associated with dreaming
Psychoactive Drugs
Three types: hallucinogens, depressants, and stimulants
Hallucinogens: substances that alter a person’s perceptions, often by creating visions or hallucinations that are not real
Examples: marijuana, LSD, and MDMA
Depressants: slow down the body’s physiology and mental processes
Example: Alcohol, opiates (“narcotics”)
Alcohol’s psychological effects are the result of it increasing the neurotransmitter GABA
Stimulants: substances that “speed up” the body’s physiological and mental processes
Example: caffeine and nicotine
Sensation: the physical process during which our sensory organs respond to external stimuli
Transduction: the conversion of one form of energy into another. Physical energy such as light or a sound wave is converted into a form of energy the brain can understand: electrical stimulation
Perception: the psychological process of making sense of the stimuli
Absolute threshold: the smallest amount of stimulation needed for detection by a sense
Signal detection: process involving presenting stimuli of varying intensities to a research participant in order to determine the level at which he or she can reliably detect stimulation in a given sense
Method of limits test: effort to determine the point, or threshold, at which a person begins to hear a stimulus
Can be done in descending or ascending trials
Differential threshold or just noticeable difference (JND): ability to detect the difference between two stimuli of different intensities
Weber’s Law: the idea that bigger stimuli require larger differences to be noticed
Example: harder to tell the difference between 10 and 11 lbs than it is to tell the difference between 1 and 2 lbs
Bottom-up processing: when we build up to a perception from the individual pieces
Top-down processing: stimuli we’ve experienced in the past will influence how we process new ones
Sensory adaptation: if a stimulus does not change, our receptors quit responding to it
Vision
Light enters the eye through the pupil, a tiny opening behind the cornea. The pupil regulates the amount of light entering the eye by contracting (getting smaller) in bright light and dilating (getting larger) in dimmer light
Once past the pupil, light passes through the lens, which focuses an image on a thin layer of cells in the back of the eye, called the retina
Binocular vision: the two eyes in different locations, the image focused on each retina is from a slightly different angle (binocular disparity), providing us with our perception of 3D space
It is in the retina that light is transduced, or converted into electrical signals, by specialized cells called photoreceptors (rods and cones)
Rods: primarily responsible for our ability to see in dim light conditions, such as during the night
Cones: provide us with the ability to see color and fine detail when the light is brighter
Visual pathway: retina → optic nerve → thalamus → primary visual cortex
Some of these cortical regions are specialized
Dark and light adaptation
Dark adaptation: the adjustment of eye levels to low light
Our rods become bleached in normal light conditions and require time to recover
Light adaptation: the adjustment of eye levels to high light
A large number of rods and cones are bleached at once, causing us to be blinded for a few seconds
Color vision
Trichromatic theory: we have cones that respond preferentially, not exclusively, for red, green, and blue
Opponent-process theory: our cones send information to retinal ganglion cells that respond to pairs of colors (red-green, blue yellow, black-white)
These specialized cells take information from the cones and compute the difference between the two colors—a process that explains why we cannot see reddish-green or bluish-yellow
Hearing (Audition)
Amplitude of a sound wave codes for the loudness of a stimulus
The pitch of a stimulus in coded in the frequency of a sound wave
Auditory pathways: pinna (external part of ear) → auditory canal (Q-tip hole) → tympanic membrane (eardrum) → vibrates against three smallest bones in the body, hammer, anvil, and stirrup (collectively called the ossicles
The eardrum and ossicles amplify the sound waves before they enter the fluid-filled cochlea
Touch
Somatosensation: includes our ability to sense touch, temperature and pain—transduces physical stimuli, such as fuzzy velvet or scalding water, into electrical potentials that can be processed by the brain
Tactile stimuli (those associated with texture) are transduced by special receptors in the skin called mechanoreceptors
Phantom limbs: sensations such as itching seemingly coming from their missing limb
Phantom limb pain: described as the muscles of the missing limb uncomfortably clenching
Smell and Taste: The Chemical Senses
Both olfaction (smell) and gustation (taste) require the transduction of chemical stimuli into electrical potentials
Olfaction
Odorants in our environment bind with olfactory receptors found in the olfactory epithelium
Gustation (taste)
Taste receptor cells: taste buds
Taste buds are not the bumps on your tongue, but are located in small divots around these bumps
Multimodal perception: information from one sense has the potential to influence how we perceive information to another
Superadditive effect of multisensory integration: humans respond more strongly to multimodal stimuli compared to the sum of each single modality together
Principle of inverse effectiveness: you are less likely to benefit from additional cues from other modalities if the initial unimodal stimulus is strong enough
Stages Of Sleep
Stage 1: brief transition stage when first falling asleep (hypnagogia)
Stage 2 through ¾: (slow-wave sleep)
Successively deeper stages of sleep
Characterized by an increasing percentage of slow, irregular, high-amplitude delta waves
Cycle back:
Upon reaching stage ¾ and after about 80 to 100 minutes of total sleep time, sleep lightens, returns through stages 2
REM sleep:
Characterized by EEG patterns that resemble beta waves of alert wakefulness
Muscles most relaxed
Rapid eye movements occur
Dreams occur
Four or five sleep cycles occur in a typical night’s sleep (70-110 mins/cycle)
Brain Waves During Stages Of Sleep
Hypnagogia
The transition from sleep to wakefulness
Can include vivid hallucinations, thoughts, and dreams
For some, can include sleep paralysis
Lucid Dreaming
Awareness that you are dreaming, while you are dreaming
Scientific studies demonstrate the ability to communicate between dreamer and external observers
Sleep Changes Function Over Function
Before the age of 2 or 3 years, the human brain grows very rapidly
During REM sleep, is busy building and strengthening synapses
After 2 or 3 years, however, sleep’s primary purpose switches from brain building to brain maintenance and repair
Why Do We Sleep?
Conservation
Perhaps we sleep to save energy/calories?
But comparing energy use from sleep to wake shows that there is little gained
Restoration
Yes–evidence that body is recuperating at a genetic level
Memory consolidation/neural synthesis
Connections that are important are linked, strengthened
We do better at memory tasks when we “sleep on it”
We are more creative when rested
How Much Sleep Do We Need?
Newborns: About 16 Hours
6 year-olds: about 11/12 hours
Adults: ~8 hours
Sleep Disorders
Insomnia: difficulty in falling or staying asleep
Sleep Apnea: a disorder in which the person stops breathing for brief periods while asleep
Narcolepsy: a disorder in which sudden sleep attacks occur in the middle of waking activities
Sleep Paralysis: the experience of waking up unable to move
What is Sleep Paralysis?
Sleep paralysis is identified by a brief loss of muscle control just after falling asleep or waking uo. 75% of sleep paralysis episodes involve hallucinations
Intruder hallucinations: involves the perception of a dangerous person or presence in the room
Vestibular-Motor (V-M) Hallucinations: including feelings of movement or out-of-body sensations
Chest Pressure Hallucinations: incites a feeling of suffocation
Sleep Disorders
Sleep paralysis: the experience of waking up unable to move
Night terrors: abrupt awakenings with panic and intense emotional arousal
It is a non-REM parasomnia, occuring during slow wave sleep
Somnambulism (sleep walking)
Also a non-REM parasomnia (2-14% of children)
REM Behavior Disorder (RBD)
Disorder in which people act out their dreams
Binocular Rivalry
Presenting two different images to each eye
Do not see a blend of both images, but instead see only one or the other
Balcetis, Dunning and Granot (2012)
Participants were told that they will play a game in which they will receive a reward depending on what pops-up in the screen (a number or a letter)
They were then presented binocular images
More likely to see a winning category
Circadian Rhythms
Rhythmic cycles corresponding to roughly 24-hour period
Circadian rhythms are endogenous
Circa (“about”) dies (“day”)
(“about” is right: humans tend to have cycles that are slightly longer than 24-hours)
People sequestered without clocks or windows go to bed a bit later and wake up a bit later each day
Electroencephalogram (EEG)
Electrodes placed on the scalp provide a gross record of the electrical activity of the brain
EEG recordings are a rough index of psychological states
Stages of Sleep
Stage 1
Brief transition stage when first falling asleep (hypnagogia)
Stage 2 through 3 and 4 (slow-wave sleep)
Successively deeper stages of sleep
Characterized by an increasing percentage of slow, irregular, high-amplitude delta waves
Cycle back
Upon reaching stage 3 and 4 and after about 80 to 100 minutes of total sleep time, sleep lightens, returns through stages 2
REM sleep
Characterized by EEG patterns that resemble beta waves of alert wakefulness
Muscles most relaxed
Rapid eye movements occur
Dreams occur
Four or five sleep cycles occur in a typical night’s sleep (70-110 mins/cycle)
The Building Blocks Of The Mind
Sensation - acquiring basic/raw information about the world through the five senses
Perception - making sense of the information, changing it into something useful
Many scientists that study perception are focus on visual perception
Binocular Depth Cues
Binocular disparity: images giving slightly different info to each eye, gives depth
Convergence: at close distances, how much your eye is “crossed” gives the brain info about depth
Monocular Depth Cues
Ponzo illusion: a visual illusion that makes two parallel lines of equal length appear to be different length
Motion parallax: objects farther in the back look like they are moving slower when
Muller-Lyer Illusion
Perceptual psychologists have hypothesized that the top horizontal line looks longer because t also looks farther away
Specifically, the inward pointing arrows signify that the horizontal line is closest to you, and the outward pointing arrows signify the opposite case
“Top-Down” Vs “Bottom-Up”
Higher cognitive processes: language, thought, judgment, beliefs, desires, etc.
Lower cognitive processes: sensation, perception, attention
Generally the interaction/influence is seen as bottom-up (e.g., sensations and perceptions → judgments and beliefs)
Might there be top-down influences on perception?
Can what you see be influenced by what you believe? What you WANT to believe?
Do We All See The Same Colors?: Research On Linguistic Relativity And Color
Linguistic relativity: the view that the language we speak constrains our perception and cognition (Also known as the Sapir-Whorf hypothesis)
E.g., if your language doesn;t have a word for the color green, you don’t see the color green
This would be A “Top Down” Effect
An example of a “higher” process affecting a lower level process
Basic Color Universals – Berlin and Kay (1969)
All languages contain terms for black and white
If a language contains three terms, then it contains a term for red
If a language contains four terms, then it contains a term for either green or yellow (but not both)
If a language contains five terms, then it contains terms for both green and yellow
If a language contains six terms, then it contains a term for blue
What Do We Know?
Linguistic color categories shape a great deal of “color cognition”
Memory, leaning, and discrimination
But there appear to be clear basic universals in perception
Infants and individuals from cultures with only terms for :light” and “dark,” are able to tell the difference between “Focal” colors (i.e., basic red, green, blue, yellow, etc.)
The McGurk effect: perceptual illusion where what you see someone saying visually can influence what you hear them saying auditorily, causing you to perceive a third sounds that is a combination of the visual and auditory information, essentially “mixing” the two sounds together
It demonstrates how our brain integrates information from both sight and sound when processing speech
Gestalt properties of object perception
Law of Similarity: The law of similarity states that similar things tend to appear grouped together. Grouping can occur in both auditory and visual stimuli.
Law of Prägnanz (The Law of Simplicity): This law holds that when you’re presented with a set of ambiguous or complex objects, your brain will make them appear as simple as possible.
Example: Olympic logo – when you look at the logo, you see overlapping circles rather than an assortment of curved, connected lines
Law of Proximity: things that are close together seem more related than things that are spaced farther apart. Put another way, when objects are close to each other, we also tend to group them together
Law of Continuity: holds that points that are connected by straight or curving lines are seen in a way that follows the smoothest path. In other words, elements in a line or curve seem more related to one another than those positioned randomly
Law of Closure: we perceive elements as belonging to the same group if they seem to complete some entity. Our brains often ignore contradictory information and fill in gaps in information.
Law of Common Region: when elements are located in the same closed region, we perceive them as belonging to the same group.
Part 1: The Nervous System
Evolution of the Nervous System
The nervous system’s complexity has developed over millions of years, showing both conserved and advanced behaviors across species
Key points:
Basic behaviors like neuron responses are conserved across species
Higher complexity in brain structure correlates with advanced behaviors (e.g., tool use in Homo habilis vs. space travel in Homo sapiens).
Evolutionary forces like natural selection and sexual selection have driven these changes
Development of the Nervous System
The nervous system develops from embryonic tissues and follows a predictable pattern
Key processes:
Formation of the neural tube, which later differentiates into the brain and spinal cord
Development of neuroblasts, which form neurons and glial cells
Conditions like spina bifida arise from improper closure of the neural tube
Structure of the Nervous System
Peripheral Nervous System (PNS)
Components:
Somatic nervous system: controls voluntary movements via cranial and spinal nerves
Autonomic nervous system: regulates involuntary actions through:
Sympathetic system: activates fight-or-flight responses
Parasympathetic system: promotes rest-and-digest activities
Central Nervous System (CNS)
Components:
Forebrain: includes the cerebral cortex, which houses:
Frontal lobe: motor control, decision-making, language (e.g., Broca’s area)
Parietal lobe: sensory processing (e.g., somatosensory cortex)
Temporal lobe: auditory processing, language comprehension (e.g., Wernicke’s area)
Occipital lobe: visual processing
Midbrain: processes sensory information (e.g., colliculi for vision and hearing)
Hindbrain: controls vital functions like breathing (medulla) and coordination (cerebellum)
Spinal cord: transmits sensory and motor signals between the brain and body
Techniques for Studying the Nervous System
Anatomical methods
Microscopy: observing neurons and synapses at high resolution
Immunocytochemistry: identifying specific neuron types using staining
Physiological techniques
Lesion studies: observing behavioral changes after damage
Electrophysiology: Recording electrical activity of single neurons
Electroencephalography (EEG): Monitoring large-scale brain activity
Imaging Techniques
CT Scans: 3D brain imaging using X-rays (low resolution)
MRI: high-resolution brain imaging using magnetic fields
PET Scans: functional imaging using radiolabeled glucose analogs (invasive)
fMRI: functional imaging based on blood flow changes (non-invasive)
Part 2: The Brain
Anatomy of the Brain (brain stem, cerebellum, and cerebral hemispheres)
Brain Stem
Definition: known as the “trunk” of the brain, it regulates essential life-sustaining functions like respiration, heart rate, and digestion
Key structures:
Medulla: controls autonomic functions like breathing
Pons: facilitates communication between different parts of the brain
Midbrain: processes auditory and visual reflexes
Diencephalon (thalamus and hypothalamus): handles sensory relay and hormonal regulation
Cerebellum
Definition: located at the back of the brain, the cerebellum coordinates movement, posture, and balance. It also plays a role in cognitive functions like language
Cerebral hemispheres
Definition: the largest part of the brain, responsible for cognitive abilities and conscious experience
Subdivisions:
Occipital lobe: visual processing
Temporal lobe: auditory processing, memory, and multisensory integration
Parietal lobe: somatosensory processing and spatial attention
Frontal lobe: motor planning, decision-making, and language production
Subcortical structures:
Basal ganglia: control voluntary movements
Amygdala: emotion processing
Hippocampus: memory function
Gray vs. White Matter
Gray matter: composed of neuronal cell bodies (responsible for metabolism and protein synthesis). Found on the brain’s outer surface
White matter: consists of myelinated axons (facilitating communication between neurons). Found beneath gray matter
Split-Brain Patients
Individuals with severed corpus callosum, the bundle connecting the two hemispheres
Each hemisphere processes information independently
The left hemisphere is dominant in language, while the right handles spatial tasks
Experiment: split-brain patients may verbally deny seeing an object in their left visual field (processed by the right hemisphere), but can identify it using their left hand
Studying the Brain: Methods
Neuroanatomy:
Dissection: provide a detailed view of brain structures and changes due to disease
MRI and CT scans: offer high spatial resolution to map brain anatomy and detect abnormalities
Neurostimulation:
Transcranial Magnetic Stimulation (TMS):
Uses magnetic pulses to interfere with neuronal communication
Provides good temporal resolution but limited to surface-level studies
Transcranial Direct Current Stimulation (tDCS):
Uses electrical currents for prolonged stimulation
Enhances cognitive functions like memory and attention
Neuroimaging:
Positron Emission Tomography (PET):
Tracks blood flow using radioactive tracers
Good spatial but poor temporal resolution
Functional Magnetic Resonance Imaging (fMRI):
Measures oxygen levels in the blood to identify active brain regions
Provides high spatial resolution but low temporal resolution
Electroencephalography (EEG):
Records electrical activity from the scalp
Excellent temporal resolution but poor spatial resolution
Diffuse Optical Imaging (DOI):
Uses infrared light to measure brain activity
Can achieve high spatial and temporal resolution depending on the set up
Temporal and Spatial Resolution
Temporal Resolution: Indicates the precision of a method in measuring when brain activity occurs (e.g., EEG).
Spatial Resolution: Indicates the precision in identifying where brain activity occurs (e.g., MRI, fMRI).
The case of visual perception: Our mind makes certain assumptions about the environment to help us see accurately despite having limited data to work with
Are My Sensations the Same as Yours?
Women versus men: women see more colors than men
Taste is clearly person-dependent
“Supertasters” are more likely to have approximately 35 to 60 taste buds per six-millimeter section
“Tasters”: Average tasters make up approximately 50% of the population. They have about 15 to 35 taste buds per section.
“Non-Tasters”: 15 or fewer taste buds per six-millimeter section.
Neurons
About 86,000,000,000 neurons
Sensory (afferent) neurons, motor (efferent) neurons
Characterized by all-or-nothing response – they either fire or they do not
Intensity: expressed through the number of neurons firing and the frequency of firing
Neurons receive signals through dendrites
Neuron axons send signals to other neurons
Neurotransmitters:
Chemical messengers that send signals across neurons
Chemicals made in the cell body, and when transmitted to a second neuron…
Makes it more likely for next neuron to fire (excitatory) or less likely (inhibitory)
A Few Important Neurotransmitters
Acetylcholine
Excitatory–stimulates muscle movement, plays a role in memory, arousal, attention, mood (alezheimer’s is associated with low levels of acetylcholine)
Dopamine
One of a group of neurotransmitters called monoamines. Produces both excitatory and inhibitory effects and is involved in several functions, including learning, attention, and movement
Important for reinforcement learning
Implicated in motivation and addiction
Pleasure system in human brain
Motivated Rats: Direct Brain Stimulation Of The “Reward System” (Olds & Milner, 1954)
Rats able to press a lever that would send a weak electrical signal to their brain that would trigger their reward system; the rats would stop eating, drinking, and doing other essential tasks for life
Serotonin
Plays an important role in regulating mood, sleep, impulsivity, aggression, and appetite
Norepinephrine/noradrenaline
Affects eating habits (it stimulates the intake of carbohydrates) and plays a major role in alertness and wakefulness, and fight-or-flight (drugs such as beta blockers for anxiety target norepinephrine)
GABA (gamma-aminobutyric acid)
Is the main inhibitory neurotransmitter in the brain (low GABA linked to generalized anxiety disorder)
Endorphins
Relief from pain or the stress of vigorous exercise and produce feelings of pleasure and well-being (responsible for pleasure of sex/orgasm, eating appetizing foods, etc.); implicated in ‘liking’
How Drugs Affect Neurotransmitters
Many drugs act by influencing the action of neurotransmitters in a number of ways (as agonists or antagonists):
Influence the chemical precursors of a transmitter substance
Prevent the storage of the transmitter substance in vesicles
Inhibit or stimulate the release of the transmitter substance
Block postsynaptic receptors
Block reuptake of free-floating transmitter substance
Reuptake: the process of reabsorbing neurotransmitters after they have been released and transmitted a neural impulse
Amphetamines: prevent reuptake of neurotransmitters, increase the amount of neurotransmitter floating around in a cell
Example: Dopamine, drugs, And Disease
We know that cocaine and amphetamines act by boosting dopamine. Some hypothetical examples to illustrate their action…
Been doing crystal meth for a week straight? That much dopamine-boosting and you’ll get amphetamine psychosis (delusions and hallucinations)
Didn’t touch the crystal meth, but still having delusions and hallucinations? Schizophrenia can be improved by the use of drugs that reduce dopamine
But don’t go too far… Not enough dopamine and you might get tardive dyskinesia (uncontrollable bodily movements-twitching and shaking)
Having uncontrollable bodily movement but you didn’t take dopamine-reducing drugs? Parkinson’s Disease can be treated by increasing the levels of dopamine in your brain
Methods Involving (Human) Brains
Measuring brain activity associated with thoughts/behaviors (correlation)
Naturally-occuring lesions from accidents or disease (quasi-experiment)
Test subjects such as Henry Moilasion
Direct brain stimulation (experimental manipulation)
Examples: Electroencephalography (EEG)
Measures electrical activity in the brain
Good temporal resolution (milliseconds)
Poor spatial resolution
(fairly) non-intrusive
Example: Functional Magnetic Resonance Imaging (fMRI)
Measure of blood flow to areas of brain (oxygenation)
Decent spatial resolution
Poor temporal resolution (signal lags)
Expensive, inconvenient
Example: Transcranial Magnetic Stimulation (TMS)
Electromagnetic induction over scalp
Disrupts neuronal activity in targeted region (depolarize or hyperpolarize neurons)
(For now) penetration is limited to a few cm deep, and spatial resolution is low
Minor side-effects (headaches, scalp discomfort, rare chance of seizure)
Part 1: Why Science?
Characteristics of Science
Systematic Observation: organizing and recording observations under controlled conditions to minimize bias
Testable Hypothesis: Science generates predictions that can be empirically tested
Democratic Process: findings are open to debate and scrutiny to ensure validity
Cumulative Nature: knowledge builds on past discoveries, allowing for continual progress
Ethical Guidelines in Psychological Research
Informed consent: Participants must be aware of the study and provide voluntary agreement to participate
Confidentiality: researchers must protect participants’ personal data and share it only with consent
Privacy: Observations in private settings require explicit consent
Risk-Benefit Analysis: Risks to participants must be outweighed by the study’s potential benefits
Part 2: Thinking like a Psychological Scientist
Scientific Thinking vs. Everyday reasoning
Scientific Thinking: a systematic approach using observation, hypothesis testing, and probability to draw conclusions
Everyday Reasoning: informal and anecdotal, based on personal experience and intuition
Key Features of Scientific Theories:
Empirical evidence: based on observable and measurable data
Falsifiability: claims must be testable and capable of being proven false (Karl Popper)
Cumulative Nature: builds on previous findings, refining understanding over time
Predictive power: accurately predicts future outcomes
Null Hypothesis Significance Testing (NHST)
A statistical method to determine the probability that observed data would occur if there were no relationship between variables (the null hypothesis)
Null Hypothesis (H0): assumes no effect or relationship
Alternative hypothesis (H1): Suggests a meaningful effect or relationship
Errors in NHST:
Type I Error: False positive; concluding there is an effect when there isn’t
Type II Error: False negative; failing to detect an effect that exists
Inductive vs. Deductive Reasoning
Inductive Reasoning: Drawing conclusion from specific observations
Example: “The sun has risen every day; therefore, it will rise tomorrow”
Deductive reasoning: drawing conclusions from general principles
Example: “All living cells contain DNA; therefore, human cells contain DNA.”
Scientific Theories: A comprehensive framework for explaining phenomena based on evidence and falsifiable predictions
Levels of Analysis: examining phenomena from multiple perspectives
Biological: neural activity
Cognitive: Thought processes
Behavioral: actions
Social/Cultural: influence of societal norms
The Middlemist, Knowles, and Matter (1977) Experiment
The Prediction/Theory:
Presence of others → physiological arousal
Arousal → inhibits relaxation of the muscles involved in urination
Experiment: Participants visiting three-urinal bathroom randomly assigned to one of three conditions
Confederate stood immediately adjacent to participant or
Confederate stood one urinal away from participant or
Participant alone
Research design:
Experiment (not just observation)
Setting: Field
Collection method: ObservationScience: Careful and systematic observation of natural phenomena. A method for arriving at knowledge about the natural world, describing it accurately, and explaining why things are the way they are.
Explanation: “A satisfying explanation invokes principles that are fewer in number, more general, earlier in the causal chain, and closer to irreducible physical and mathematical laws than the ones that immediately fit the data in question.”
Can Be Problematic in Practice
Vague theories (e.g. unfalsifiable theories): not specific enough to be tested or if it cannot be proven wrong under any circumstances
Sloppy methods (observation/measurement/experimentation): using inconsistent, imprecise, or poorly designed methods to collect data or conduct experiments
Improper statistical analyses: misuse or misinterpretation of statistical techniques to analyze data
Overly broad conclusions: drawing conclusions that extend beyond what the data supports
Publication bias: the tendency for studies with positive or significant results to be published more than studies with null or negative results
Date Fraud (making up manipulating data): deliberately fabricating, falsifying, or manipulating data to achieve desired results
The Challenge Of Reproducibility in Science (Especially in Psychology)
Gathering Data
Most methods can be captured by three dimensions:
Research Design (Observational/Correlational Study or Experiment):
Observational/Correlational Study: researchers observe and measure variables as they naturally occur without manipulating them
Cannot establish causation (e.g., does exercise cause happiness, or do happy people exercise more?)
Experiment: Researchers manipulate one or more independent variables to observe their effect on dependent variables
Goal is determine causality
Research Setting (Laboratory or “Field”)
Laboratory: controlled environment where variables can be precisely managed
Strength: High internal validity (confidence that changes in the dependent variable are caused by the independent variable)
Limitation: May lack external validity (generalizability to real-world settings)
Field: natural environment where the phenomenon occurs (e.g., workplace, school, public spaces)
Strength: High external validity because the study reflects real-world conditions
Limitation: Lower control over extraneous variables
Data-Collection Method (Self-Report or Behavior)
Self-report: participants provide information about themselves, often through questionnaires, surveys
Strength: can access internal states like feelings, thoughts, and attitudes
Limitation: susceptible to biases, such as social desirability
Behavior: researchers observe and record participants’ actions, often in real time.
Strength: Objective
Limitation: Behavior may not always reflect internal states