Week 7 SOC
Lecture notes:
Meaning is something we bring to objects or phenomenon
Subjectivism
We construct things as meaningful
We label something
Why are some phenomenon considered problems while other things are not
Why did climate change become a serious problem? Why wasn’t it a serious problem before?
Why are some phenomena considered a certain kind of problem and not another
Eg. drinking and driving
It is a problem
Many people have promoted it as a problem and society agrees
Its labeled as a personal choice problem; framed as a “personal problem”
You should decide against driving
Why is it not an urban planning problem?
You could walk to a bar if there were more options and closer to residential areas
Free public transit?
Problem could be partially solved
Why not a technology problem?
You could install a breathalyzer in every vehicle that allows the car to drive
Squeegee kids
What kind of problem; poverty or crime
Torontonians decided it was a crime problem
Why did one side lose? What did they say? Who has more money?
Blumer (1971) “social problems as collective behaviour”
Sociologists don’t have the skills to solve the problems they are studying
His concerns were the following
We analyze problems from an objective perspective
We analyze a problem after its been defined as such
Always show up late
His suggestion
You job is to figure out how a condition or phenomenon gets defined as a problem
Don’’t assume its deviance, figure out how society created it and what they did
Whether a condition is physical, genetic, physiological, psychological, medical, or technological, the process by which it becomes the focus of attention and defined as a social problem is social (spector and kitsuse 1977)
“Claims makers”
Human beings who make claims about a problem
People convincing society that things are problems
Understood and promoted
They use rhetoric, charisma, connections, resources
Convincing speech
Study claims makers
Two forms:
Primary claims makers
Individuals who have first hand experience with the condition (problem)
Anyone trying to claim something is a problems that does have first hand experience
Crime victims and anecdotal evidence
Associated with authenticity
Secondary claims makers
The person who wasn’t victimized but still trying to convince someone this is a problem
A media personality
Anyone trying to claim something is a problem that doesn’t have first hand experience
Hierarchy of claims-making
Scientist
Police (depends on the community)
Celebrities
Children
The poor
Criminals
Claims makers are all in a competitions with each other
Attention and support
Dominant construction of reality
Establishing taken for granted meanings
Turning the construction of the problem as common sense
Successful claims makers
Salience
Construct the “condition” as relevant
Can be done through rhetoric
“It could happen to anyone”
Random violence
Not possible
Scope and size
“This problem is huge”
Establish the condition as wide spread
Can use rhetoric
Usually requires statistics
Morality
Somebody is breaking the moral code
Establish a moral imperative to act
Good vs. evil
Good victim and good villain
Good victims have innocence and morally pure
No contribution to victimization
Children are the ultimate victims
Good villains are identifiable and directly responsible
Kinda creepy looking
Eg. harvey weinstein
Call to action
Avoid inconvenient solutions
Reluctant to invest too much time and energy
Feasible
Have to be able to do it; can’t be complicated
Ask for a simple donation
Social problems industry
Vested interest and promotion of cause
Coalitions, institutes, lobby groups, professions etc.
Ownership
Institutions want to be associated with solution of the problem
Police and crime
Guns and nra
Dui and madd
Claim makers are pivotal in shaping how you think about a condition and the solution required
Constructing something as a crime problem rather than a religious or poverty problem ; constructs the solution
The existence of my program and future career is dependent on social problems
The role of society in the construction of a problem is paramount; it doesn’t even matter if the condition has transpired
Eg. the issue of daycares killing/sacrificing children and drinking their blood
All over the news
Major social issue
The condition didn’t exist
There was no evidence that this happened anywhere
Battered men syndrome
Nobody cared
Real condition but society didn’t label it a condition
Issue with gender perceptions and the claims makers
Claim makers are pivotal in shaping how you think about a condition and the solution required
Constructing something as a crime problem rather than a religious or poverty problem ; constructs the solution
The case of Deven Guilford (constructing deviance)
Flashed his lights at the cop to show them to turn off their high beams
Sergeant insists his lights were not on
Claimed he needed to provide ID or he would go to jail
Sergeant claims his lights are too light because they new; still a hazard and ahas pulled other people over
Forcibly removes the samaritan out of his car
Deven was unarmed with no criminal recorded and he was forced out of his car and laid down on the ground
Threw his phone
Tased deven
Sergeant claims that deven punched him the face
Sergeant shot deven seven times and deven died
Sergeant frost wasn’t reprimanded and is currently in active duty
Obedience over public safety
The true deven guilford case
Deven was under the influence
He didn’t have his ID
The claimsmaker cut important clips out where the officer was deescalating
The claims maker referred to driver as a young boy and good samaritan (good vs. evil, morality play) said he was attacked, bound and kidnapped by somebody (victim/villain), ties to broader problem of tyrannical violent police using data (scope/size), and a call to action and police accountability
Constructing deviance in the traditional media
Social and organizational factors
Revenue
Social problems need to get views before a news network will talk about (needs ad revenue)
Quest to make money has a impact on what society sees as a social problem
Newsworthiness
A story that is relevant
Claims need to make it in the public dialogue but if the editor thinks its not good enough its unlikely to be perceived as a social problem
Powerful people are newsworthy (the bigger they are the harder they fall)
Eg. diddy
Dramatic content
Infotainment
Must be interesting and entertaining
Human interest
Grabs your heart strings
Relating to the story
Simplicity
Easy to read and understand
Dumbs problems down to make them more simplistic
Thematic
Similar stories connected overtime
Easy to read
Newsworthiness determines what claims are heard and in what form
Time and space
More time they spend the more expensive
Organizational constraints
Only so much space to print and the pages are money
Shorter and digestible will be more likely to get printed
Sources
cost/efficiency, news wire and investigations
Fast
Prepackaged
Industry doesn’t want to think about anything
News 2.0
Anyone can be a claimsmaker
Citizen journalists as claimsmakers
Fewer organizational constraints
Go fund me
No editor
No worry about money
You do care if people are watching but it doesn’t make or break
No organizational hierarchy (no boss)
Inexpensive and simple to use
Speed and reach
Its in your hands
Instantly post and instantly read
Challenge power/authority of traditional sources
One post and you can attack the authority of the police
Can call out CEOs
Never have to worry about someone else controlling the narrative
Example
Nypd posted a campaign to let citizens post about the NYPD and improve public relations
Claims makers used the campaign to call out the authority of the NYPD
Squeegee kids appear as a problem (1995-2000)
How did it get constructed and why?
Emerges as a human interest story
A crime problem
Why this kind of problem?
Conservative “crackdown”
Following “atrocity tales” claims making intensifies
“These kids are beating the elderly when they don’t pay”
Not sure if this actually happened but it caught everyone's attention
Criminal side
Squeegee kids as criminal
Size scope: 100s or 1000s
This problem is so big they are like locusts that swarm innocent drivers
Like canadian geese
victim/offender
Victimizing innocent women and children
Morality
Victimization is always wrong
Salience
Symptom of overall decline
Youth of the nation are in moral decline
Broader idea (just a hypothesis)