Marketing: Calculating Market Growth

What is Market Growth?

  • The percentage growth of the overall market size (value or volume) over time

Market Growth:

  • A key indicator for existing and potential market entrants

  • Growth rate can be calculated using either value (e.g. market sales) or volume (units sold)

  • Markets can fall in size as well as rise. So market growth can be negative

Caluclating the Market Growth Percentage:

{Market size this period/Market size last period} -1 ×100