Google Digital Marketing and Ecommerce Certificate Summary

Overview of the Digital Marketing and Ecommerce Certificate

• Instructor: Joy, Product Marketing Manager at Google

• Focus: High demand for digital marketing and ecommerce specialists globally

Growth in Ecommerce

• Global ecommerce market increased over 600% in a decade

• Increased online business leads to jobs requiring diverse skills

Program Objectives

• Equip learners with knowledge and skills for careers in digital marketing/ecommerce

• Suitable for both novices and those with existing experience

Course Structure

• Overview of various career paths in digital marketing and ecommerce

• Specialized skill sets explored, including:

  • Attracting customers (SEO, online ads)

  • Social media engagement

  • Email campaign creation

  • Metrics and analysis

  • Ecommerce optimization

• Completion timeframe: 3 to 6 months part-time

• Flexible, online self-paced learning

Learning Experience

• Instruction from industry professionals with hands-on activities

• Tools for building portfolios and practical scenarios

• Connections with over 150 employers wanting to hire certificate graduates

Instructors Introduction

• AK: Marketing funnel, SEO & SEM

• Cindy: Social media marketing and advertising

• Miriam: Email marketing from start to finish

• Michael: Marketing analytics and ecommerce metrics

• Erica: Job search preparation for roles in digital marketing/ecommerce

Conclusion

• Strong job market in digital marketing and ecommerce

• Encouragement for learners to grow their careers in this thriving field.