Business Concepts and Factors of Production
Chapter 1: The Concept of Business
1.1 What is Business?
- Definition: Business is an economic activity involving the exchange of products and/or services for profit. It's a transactional activity.
- Description: The term "business" describes organizations operating in a market to sell goods and services for profit.
- Goods: Tangible items produced and traded by businesses to generate profits. Examples: bags, food, electronics.
- Services: Intangible products that cannot be touched, held, or stored. Examples: services from lawyers, doctors, banks, or internet providers.
- Non-profit Organizations: Businesses not established for profit generation.
Purpose of Business
- Offer/add value to customer's lives through products or services.
- Act on its "promise" by improving consumers' lives through added value.
- Nature of Business:
- Regular process: Profit-generating processes regularly repeated.
- Economic activity: Activities that maximize profit.
- Utility creation: Goods or services create utility for the consumer (e.g., time utility, place utility).
- Capital requirement: The amount of funding required.
- Goods or Services: Types of goods (tangible or intangible) offered.
- Risk: Risk factor related to the business.
- Profit earning motive: The business's motive to earn profit.
- Satisfaction of consumers’ needs: Based on consumer satisfaction.
- Buyers and sellers: Types of buyers and sellers involved.
- Social obligations: All businesses have corporate social responsibilities.
Nature of Businesses - Goods/Services
- Retailers sell goods.
- Restaurants provide a service.
The Concept of Business
- Business objectives are steps taken by a company to achieve its business aims
- Common aims in businesses:
- Surviving
- Establishing a customer base
- Expanding
- Increasing profit
- Improving customer service
- Becoming more socially responsible
Business Objective – Why?
- An objective is an aim or a target to work towards.
- All businesses should have objectives to help make a business successful.
- Benefits of setting objectives:
- Give workers and managers a clear target, motivating them.
- Focus decisions on achieving objectives.
- Unite the whole business towards the same goal
- Allow business managers to compare performance against objectives to assess success.
- The common Objectives to achieve ….
- business survival
- profit
- returns to shareholders
- growth of the business
- market share
- service to the community.
Profit, Loss, and Value
- Profit: The amount of revenue or income a business owner retains after paying all expenses.
- Role of Profit
- Profit: The positive difference between a firm's total revenue and its total costs.
Profit = Total\ Revenue - Total\ Costs - Revenue: The inflow of money, usually from the sale of a product.
Revenue = Price \times Quantity - Costs: The outflow of money to finance production activities.
The Functions of Profit
- Profit acts as an incentive to produce.
- It acts as a reward for risk-takers engaged in business activity.
- It encourages invention and innovation, where new technological ideas and processes that cut costs of production will result in greater profit.
- Profit acts as an indicator of growth or decline.
- It is a source of finance, used to fund the internal growth of a business.
- Surplus: Revenues exceeding costs.
1.2 Profit vs. Non-profit Businesses
- For-Profit Business: Provides goods or services to consumers to make a profit.
- Non-Profit Business: Provides goods and services without profit in return; redirects profits to provide a public service, advance a cause, or assist others (e.g., SPCA, Cancer Society).
Comparing For-Profits and Nonprofits
| Feature | For-Profit | Not-for-Profit/Nonprofit |
|---|
| Expenses | Incurs expenses for operations | Incurs expenses for operations |
| Services | Provides goods and services for customers | Provides goods and services for customers |
| Revenue | Generates revenues from sales | Generates revenues from sales and/or contributions |
| Ownership | Owned by individuals, partners, or shareholders | Operated by board of directors, trustees, or managers |
| Profit Use | Used to pay owners, partners, and shareholders | Used to further the mission of the organization |
| Salaries | Pays salaries to employees and managers | Pays salaries to employees and managers |
| Taxation | Profits are subject to taxation | Profits are NOT subject to taxation |
1.3 Factors of Production Required to Sustain a Business
- Resources are needed to produce goods and services.
- Four factors of production: Land, Capital, Labor, and Entrepreneurs; all are limited in supply.
- Limited resources = "the need to choose," where opportunity cost exists.
- Opportunity cost = the next best alternative given up by choosing another next item
Examples of opportunity cost
- Machine A or Machine B?
- Holiday or car?
- New road or new school?
The Factors of Production
- Land: Includes “gifts of nature” or natural resources not created by human effort.
- Capital: Includes the tools, equipment, and factories used in production.
- Labor: Includes people with all their efforts and abilities.
- Entrepreneurs: Individuals who start new businesses or bring a product to market.
Understanding Factors of Production
- Natural Resources: Any natural resource—land, plants, livestock, wind, sun, water, etc.
- Labor: Any human service—physical or intellectual; also referred to as human capital.
- Capital: Anything manufactured to be used in the production of goods and services—for example, equipment.
- Entrepreneurship: The ability to recognize a profit opportunity, organize the other factors of production, and accept risk.
Factors of Production (Example): Baking a Cake
- Natural resources: Wind harnessed to produce electricity
- Labor: The baker's labor, creativity, and skills
- Capital: Ovens, cake pans, and ingredients
- Entrepreneurship: Individual or bakery
Stages of Production
- Stage 1: Primary stage of Production: Involves natural resources (e.g., oil, copper, natural materials, forestry).
- Stage 2: Secondary stage of Production: Taking materials and resources from the primary sector and converting them into manufactured or processed goods (e.g., baking, computer manufacturing, car assembly).
- Stage 3: Tertiary stage of Production: Providing services to both consumers and other businesses (e.g. insurance, hotels, transportation).
Key Takeaways: Business Activity
- Businesses combine factors of production to make products (goods and services) which satisfy people’s wants.
- Combines scarce factors of production to produce goods and services.
- Produces goods and services which are needed to satisfy the needs and wants of the population.
- Employs people as workers and pays them wages to allow them to consume products made by other people.
- Factors of production:
- Land
- Enterprise
- Labor
- Capital
Understanding Functional Areas
| Functional Area | Functions |
|---|
| Management | Plans, organizes, controls, leads |
| Operations | Transforms resources into products, overseeing the day-to-day business operations, which can include ordering raw materials or scheduling workers to produce tangible goods. |
| Marketing/Sales | Promoting goods and services, Developing a pricing strategy, Building and overseeing businesses’ Internet presence Works to identify and satisfy customer needs |
| Finance | Plans, obtains, and manages company funds |
| Research and Development | Provides knowledge and ideas that help a company keep up and ahead of the competition |