BBEC Competiton 9:25am

Introduction

  • Participants introduce themselves: Chase Borman, Josie Rice, Celeste Thurstein, Steven.

  • Context of presentation: Preparing account executives for trade shows and handling customer engagement efficiently.

Trade Show Dynamics

  • Expectations and Challenges:

    • Account executives often have to develop relationships with 20-30 accounts.

    • At trade shows, they have only 30 seconds to engage new customers.

    • Requires efficient note-taking and follow-up strategies.

Leveraging AI in Trade Shows

  • Overview of AI Tools:

    • AI tools increase attendee engagement by up to 40% through customized experiences.

    • AI improves lead quality, filtering out lower-quality leads and enhancing follow-up processes.

    • Benefits include saving time and increasing prospect outreach for account executives.

  • Challenges with AI:

    • 75% of customers are dissatisfied with chatbots’ ability to handle complex inquiries.

    • Aim to balance automation with the need for personal interaction to avoid overwhelming customers.

Ethical Considerations

  • Applying Virtue Ethics:

    • Virtue ethics is focused on balancing two extremes:

      • Over-reliance on personal interactions versus excessive dependency on AI.

    • Striking a balance allows account executives to manage their capacity while delivering quality customer engagements.

  • Whole Person Care:

    • Focus on understanding customers' and executives' needs fosters better service and mutual respect.

Innovative Solutions

  • Technology Integration:

    • Introduction of "Note": an AI tool that listens to conversations and generates structured notes.

    • Features include scanning attendee badges to gather essential contact information and prompting conversation summaries.

  • Benefits of Note:

    • Facilitates quick access to conversation outlines after engagements.

    • Enhances follow-up accuracy and improves the customer's feeling of being heard.

Implementation Strategy

  • Training Program:

    • Pre-CES 2025 training for account executives to ensure familiarity with new tools via asynchronous lessons.

    • Follow-up meeting three months post-event to assess performance metrics.

  • Cost Considerations:

    • Minimal investment of around $150 for AI solutions yields potentially high returns on investment (ROI).

Success Metrics

  • Target Objectives:

    • Achieve 80-90% engagement from CES leads.

    • Aim for a 20% increase in lead response rates and a 30% boost in lead conversion rates compared to 2024 data.

  • Rationale for Metrics:

    • Based on AI trends that positively influence customer engagement and conversion rates.