K-Pop Fandom Notes
K-Pop Fandom
Understanding fans and fandom at large.
A short history of fandom for popular culture in Korea.
K-pop ttechang (fan singing and chanting) and dance covers.
Fan
Appeared in England in the late 17th century.
Derived from "fanatic" as "a religious zealot" (Cavicchi 1998; Duffett 2013; Kim 2017).
American journalists used "fan" to describe baseball spectators' passion from the late 1800s (Abercrombie and Longhurst 1998; Duffett 2013b; Kim 2017).
Extended to describe dedicated audiences for film and recorded music (Duffett 2013; Kim 2017).
Fans are persons with a "deep, positive emotional conviction" about cultural practitioners, like actors, directors, singers, etc. (Duffett 2013; Kim 2017).
The term fan also carries negative overtones from its earlier connotation of religious and political zealotry (Jenkins 1992; Kim 2017).
Fan (Continued)
Mass media and literature's unfavorable descriptions of fans as "obsessed loners" or "psychopaths" (Jensen 1992; Jenkins 1992; Kim 2017).
The concept expanded to neutrally describe those who are fond of celebrities or famous products (Cavicchi 1998; Kim 2017).
Fan self-identifying as an enthusiast, devotee, or follower (Duffett 2013b; Kim 2017).
More positive connotation for the word "fan" in everyday language (Kim 2017).
Fandom
"Fanatic" + "dom".
Negative nuance: Tabloid papers stigmatize fandom as danger, abnormality, and silliness (Lewis 1992; Kim 2017).
Social science perspective: Fandom as psychological compensation and a deviant activity (Jensen 1992; Kim 2017).
Many people have hidden or disowned their fandom (Lewis 1992; Kim 2017).
Otherwise, they have dared the stigma as a member of fandom (Lewis 1992; Kim 2017).
Fandom (Continued)
Group of fans.
"Identity" as/with a fan (Kim 2017).
Activities to determine and demonstrate one’s identity as/with a fan (identification with fans).
References (Fan and Fandom)
Cavicchi, Daniel. Tramps Like Us: Music and Meaning among Springsteen Fans. New York and Oxford: Oxford University Press, 1998.
Duffett, Mark. Understanding Fandom: An Introduction to the Study of Media Fan Culture. London and New York: Bloomsbury, 2013.
Jenkins, Henry. Textual Poachers: Television Fans and Participatory Culture. New York and London: Routledge, 1992.
Jensen, Joli. “Fandom as Pathology: The Consequences of Characterization.” In The Adoring Audience: Fan Culture and Popular Media, Lisa Lewis ed., p. 9-29. London and New York: Routledge, 1992.
Kim, Jungwon. “K-Popping: Korean Women, K-Pop, and Fandom.” PhD diss., University of California, Riverside, 2017.
Lewis, Lisa A. 1992. “Introduction.” In The Adoring Audience: Fan Culture and Popular Media, Lisa Lewis ed., p. 1-6. London and New York: Routledge.
A Short History of Fandom for Popular Culture in Korea
Sinminyo (new folksongs) and yuhaengga (popular songs) singers.
National/international fandom.
Male narrators for silent films in the 1910s-20s.
Gisaeng (traditional Korean female entertainers) as the main population of fandom for the narrators.
Female performers of yeoseong gukkeuk (women’s national drama) in the 1950s.
Fans queuing up from dawn for tickets and awaiting performers after the show.
Broad audience members but schoolgirls and adult women as a core group of fandom.
Female fans communicating and interacting directly with the female performers.
A Short History of Fandom for Popular Culture in Korea (Continued)
British pop singer Cliff Richard’s tour in Seoul in 1969.
About 200 fangirls gathering at the airport to welcome him and chanting, “We love you, Cliff ‘oppa’”.
A female fan throwing her lingerie during Richard’s concert at Ewha.
Media and academia’s criticism that the fangirls spoiled “Korean women’s virtue”.
Foreign pop musicians’ tours in Korea banned by Chung-hee Park’s dictatorship in the 1970s (allowed again in 1980).
K-Pop Fans' Roles
Audiences, consumers
Promoters, donators
Performers, creators
Ttechang (떼창): K-Pop Fan Singing and Chanting
Tte (떼, group; crowd) + Chang (창, singing)
Fans’ chants and sing-alongs in response to popular musicians’ live performances.
Fans’ participation in ttechang both within and outside of a concert hall.
Ttechang (떼창): K-Pop Fan Singing and Chanting (Continued)
Instruction and distribution of ttechang.
By the mid-2000s: Created, directed, and shared by fan club leaders, both online and offline, just before concerts or live TV shows.
Impromptu practice by participants during the live performances.
Since the mid and late 2000s: Created by labels and songwriters from the music production stage, Guide videos produced and distributed by K-pop labels and idols.
Importance and Implication of Ttechang in the K-Pop Scene
Fans as active performers rather than as passive listeners or audiences.
Ttechang performed exclusively by fans during K-pop concerts.
Creating soundscapes of K-pop by performing ttechang and swaying light sticks at live music events.
Importance and Implication of Ttechang in the K-Pop Scene (Continued)
Cultivating listenership as well as musicianship.
Listening to music multiple times to facilitate participation in ttechang.
Understanding melodies, rhythms, and tempos alongside the song lyrics.
Understanding where and how to participate in ttechang during live performances.
IU “Nagging (잔소리)” (2010)
Importance and Implication of Ttechang in the K-Pop Scene (Continued)
Ttechang virtually performed during the COVID-19 era.
K-Pop Dance Covers
Through K-pop dance covers, international (non-Korean) fans can:
Comprehend the melodies and rhythms of K-pop songs.
Perceive Korean lyrics set to K-pop melodies and rhythms.
Understand the contexts of Korean song lyrics suggested and represented through dance movements.
Gain opportunities for choreography, spontaneous participation, and impromptu performances (esp. through random dance).
Subvert traditional gender roles or images.
Build a new community where fans from diverse backgrounds (genders, races, ethnicities, ages, etc.) can unite.
Become a star within the fandom due to their proficiency and expertise in K-pop dance.